relationship: Show Me Some Social Media Love: 26 Tips to Be a Good Friend & Advocate in Social Media
- 02/09/11 01:29 PM
Most of us know that social media is about 1:1 connection. At the core of the social ecosystems are people and relationships. Connecting with your audience, partners, influencers and yes, customers with more than just an avatar is essential. It’s easy to get caught up in the science of social media, the Klout scores, number of followers, retweets and other metrics and forget why you’re doing social media in the first place. Yes, the metrics and ROI are of great importance. However, it’s important to not forget that there are people behind the tools, widgets, gadgets and avatars. What matters … (6 comments)
If you had to pick one, what would it be? A Facebook “like” or an email address? When building a community and connecting with your audience, would you rather have 1000 fans on your Facebook page or 1000 qualified names? Although the answer on the surface seems quite simple, the truth is it’s not so simple. A social media speaker and friend of mine, Steve Mordue asked a similar question on his Facebook page last week. Within minutes he had a string of comments with many strong opinions. I found the conversation quite interesting and haven’t been able to get … (0 comments)
There are many discussions about how to leverage social media to grow your business. Some days it seems to almost blow in the wind based on the latest hot blog post of the day. In the early days it was all about the tools. People thought as long as you knew the tools you could grow a following. Once you had a following you could solve world hunger and make millions at the same time! Then it became all about content. Content was King or Queen. What is it today? The Jack? It depends on how you’re playing the … (8 comments)
relationship: Social Media 101: 10 Tips to Be YOU!
- 08/23/10 10:19 AM
Social Media 101: 10 Tips to Be YOU! I usually have one ear in social media “listen” mode and the rest of my body in “execution”. In listening lately I have seen many people “trying to be somebody”. I even heard a speaker on a webinar state she helped people figure out their persona even if exaggerated on LinkedIn. I am a believer in “being what you want to become”. However, being something that you aren’t is far from authentic and far from anything that will get you success in business and social media. One of my favorite books in 2010 is Gary Veynerchuk’s “Crush … (3 comments)
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