Rob Farrelly's (paperclipcms) Blog

For some reason, this week I have heard more, read more and seen more posted on duplicate content then ever before. Im not sure why it is and I am sure its coincidental. However, one this is for sure, it is a great blog post so here we go… The Debate: Search engine optimization purists contend th...

Our Real Estate SEO Monitoring is making a splash. To keep the momentum going, we are offering a full month of FREE tracking. Thats right, for a limited time only, we are offering up our industry leading SEO Monitoring software for a full month free of charge. For 30 days we will track your site,...

Thank you to everyone who made our Link partnership drive so successful, we are just wrapping up and the response has been overwhelming.We are now offering up a couple of very unique opportunities for regional websites.  We are currently promoting 50 highly targeted real estate websites. Each is ...

In past posts, I have mentioned SEO modeling. This our first of many revisits designed to bring a little more depth to the subject. It is possible to find some complication as to exactly who your competition is and more to the point who you should be competing against. For example, real estate i...

There is something to be said for looking at your competition and seeing what they are up to. The internet is good for this kind of corporate snooping. With very little you can determine your competitors SEO strategy and all the elements that make it up. A guaranteed way to out perform your compe...

In an previous post (Joe and the SEO no-no’s) we looked at Joe and his underhanded and mischievous attempts to out smart those crafty people who decided how search engines work. We looked at few of the most common methods that people use and have used to artificially increase their search engine...

This is a how-not-to-do-it post featruing some of the currently frowned upon SEO tactics that if you are caught using will get your URL banned, blacklisted and completely ignored by search engines. This post is filled with doom and gloom wrapped up in a nice little story. While it may seem like a...

Real estate professionals are an interesting bunch. They represent a very particular personality type that makes them very good at what they do. Real estate professionals are always on; always ready for a referral, a lead or deal to close. Any real estate professional would jump at the opportunit...

Hello everyone! Thanks to everyone who has made this round of link exchanges so successful.  Due to limited space, this round will close at the end of this week. There is limited space so if you are still interested please contact me as soon as possible.  This is a great opportunity to become lin...

Key elements of a real estate website. Not all real estate websites are created equal. Here are some key elements that must be in place to ensure that a site maximizes its lead potential. Aesthetics: Having a site that looks ‘good’ is a highly subjective claim. One person’s eye sore is another p...