branding: Your Website Branding and You - A True extension - 04/25/08 07:36 AM
There is nothing that can compete with Personal communication.  One on one.  When out shopping or at the Mall all you need to do is wear a sign that makes you identifiable as the Subject Matter Expert in Real Estate.
You could go the cap with a propeller on top approach, maybe with some bright LED's that are around the bill and possible a rainbow colored pony tail hainging out from the back.  That would definitely get attention.  However, instead of being the kind of attention I think we all as "realtors" are looking for, it might give people the wrong idea.
Step it up … (2 comments)

branding: How do you Brand? - 11/09/07 12:10 PM
What is in a name???  What do you remember about what you see in print or on what you are driving by at 75+mph (that is legal in some states!!!).  When we only have a "snippet" in time, how do we successfully convey our message?
There has been huge amount of study and $$$ spent on the best way to Burn a Brand completely and forever on the mind of another.  Repetition plays a huge role in doing this successfully.  When people see something that has either your name, a clever slogan, or your product on its cover or in its contents, … (2 comments)

branding: To Brand or not to Brand? That is the question. - 05/23/07 06:34 AM
When it comes to any business that is interested in procuring new customers or retaining past clients, it is very necessary to be both persistent and consistent.  Usually when you are in the process of working in some way for a client, you need not worry about whether or not they are going to be loyal.  The "Loyal" speech should have been one of the first things spoken about and agreed upon.
If you look at some of the huge names in the world that have a product to sell like McDonalds and Amazon.  One of which sells fast food and the … (4 comments)

Connor T. MacIvor, 661.400.1720 (RE/MAX Gateway) Rainmaker large

Connor T. MacIvor


Santa Clarita, CA

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