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flipping: Maximize your mobile marketing: 3 tools to capture, engage and inform today’s real estate consumers
- 02/10/16 06:58 AM
According to the National Association of Realtors, 89 percent of home shoppers use mobile devices during their homebuying research. And the number is growing daily. The challenge for today’s real estate professional becomes how to create marketing content that can be easily consumed on a mobile device and how to capture the mobile lead.
I’ve already written about mobile local search, mobile website options and what features consumers want on a mobile website. Now, I’d like to share with you three marketing tools that will capture, engage and inform the mobile consumer.
1. A responsive property website/virtual tour: In today’s real estate world, … (1 comments)
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flipping: Is another Recession in the offering?
- 02/03/16 08:36 AM
Is another Recession in the offering? Stocks have plunged, touching their lowest level since October 2014. With the glut of oil growing by the day the price for crude oil has tanked, and its about to get worse when Iran’s production hits the market. Retail sales are slumping, with the economic bellwether Wal-Mart closing 269 stores. Back in September, I wrote about China’s falling stock market posing a potential double edge sword for real estate here in the Bay Area. Since 2014, China’s market has fallen 40%. In May I suggested, “as the NASDAQ goes so go the Bay Area home … (2 comments)
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According to the National Association of Realtors, 89 percent of home shoppers use mobile devices during their homebuying research. And the number is growing daily. The challenge for today’s real estate professional becomes how to create marketing content that can be easily consumed on a mobile device and how to capture the mobile lead.
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