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real estate: Power Of The (MLS) Friend or Foe?
- 02/25/16 08:46 AM
Last July, as I was preparing a house for the market, a neighbor made an offer prior to it being listed on the MLS. The offer was for more money than the owner expected. Given the location and the white hot market I pleaded with the owner to expose her home on the MLS before agreeing to sell it to the neighbor. She finally agreed and two weeks later it sold for $1.2 million more than the early offer by her neighbor.
Unfortunately I wasn’t as successful at convincing a different home seller about the benefits of MLS, and the subsequent result … (1 comments)
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real estate: Maximize your mobile marketing: 3 tools to capture, engage and inform today’s real estate consumers
- 02/10/16 06:58 AM
According to the National Association of Realtors, 89 percent of home shoppers use mobile devices during their homebuying research. And the number is growing daily. The challenge for today’s real estate professional becomes how to create marketing content that can be easily consumed on a mobile device and how to capture the mobile lead.
I’ve already written about mobile local search, mobile website options and what features consumers want on a mobile website. Now, I’d like to share with you three marketing tools that will capture, engage and inform the mobile consumer.
1. A responsive property website/virtual tour: In today’s real estate world, … (1 comments)
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real estate: Is another Recession in the offering?
- 02/03/16 08:36 AM
Is another Recession in the offering? Stocks have plunged, touching their lowest level since October 2014. With the glut of oil growing by the day the price for crude oil has tanked, and its about to get worse when Iran’s production hits the market. Retail sales are slumping, with the economic bellwether Wal-Mart closing 269 stores. Back in September, I wrote about China’s falling stock market posing a potential double edge sword for real estate here in the Bay Area. Since 2014, China’s market has fallen 40%. In May I suggested, “as the NASDAQ goes so go the Bay Area home … (2 comments)
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Last July, as I was preparing a house for the market, a neighbor made an offer prior to it being listed on the MLS. The offer was for more money than the owner expected. Given the location and the white hot market I pleaded with the owner to expose her home on the MLS before agreeing to sell it to the neighbor. She finally agreed and two weeks later it sold for $1.2 million more than the early offer by her neighbor.
;)
;)
