realtor: Power Of The (MLS) Friend or Foe? - 02/25/16 08:46 AM
Last July, as I was preparing a house for the market, a neighbor made an offer prior to it being listed on the MLS. The offer was for more money than the owner expected. Given the location and the white hot market I pleaded with the owner to expose her home on the MLS before agreeing to sell it to the neighbor. She finally agreed and two weeks later it sold for $1.2 million more than the early offer by her neighbor.
Unfortunately I wasn’t as successful at convincing a different home seller about the benefits of MLS, and the subsequent result … (1 comments)

realtor: Maximize your mobile marketing: 3 tools to capture, engage and inform today’s real estate consumers - 02/10/16 06:58 AM
According to the National Association of Realtors, 89 percent of home shoppers use mobile devices during their homebuying research. And the number is growing daily. The challenge for today’s real estate professional becomes how to create marketing content that can be easily consumed on a mobile device and how to capture the mobile lead.
 
I’ve already written about mobile local search, mobile website options and what features consumers want on a mobile website. Now, I’d like to share with you three marketing tools that will capture, engage and inform the mobile consumer.
 
1. A responsive property website/virtual tour:  In today’s real estate world, … (1 comments)

 
Pat Rock (Coldwell Banker)

Pat Rock

San Francisco, CA

More about me…

Coldwell Banker

Address: 2355 Market Street, San Francisco, CA, 94114

Office: (415) 690-6084



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