millionaire: How My Realtor's Newsletter Is Making Money For Her Competition - 09/28/07 11:31 AM
So I bought my house in December 2006 and used a Realtor I had casually met who gave me the address. 
Being a mortgage guy and someone who is really into database marketing and lead generation, I asked the obvious question..
"Did you know that roughly 17-34% of all the people in your database will do a real estate transaction within the next 12 months?  That means that if you have 100 people in your database and can retain even 50% you will get 8-16 transactions...just by staying in touch!"
"Oh yes, I'm quite aware of that" 
I followed up with "What are you doing … (5 comments)

millionaire: One Opportuinity I Need To Suggest - A Target Market - 09/27/07 08:44 AM
This will be my quickest blog post my thoughts are probably OBVIOUS
While doing a little market research I noticed that national inventory creeped up another 0.5% in August over July.  Nationally we are at 10 months of inventory (Florida is a heck of a lot more).  So it looks like inventory continues to grow and will for some time.  Take a look at this article on the website. 
Take a look at dusting off your old First Time Home Buyer marketing materials.  Be their educator and advisor, they will be truly loyal to you for years to come.  I … (0 comments)

millionaire: How One Phone Call Made A Realtor An Extra $6,150 - 09/27/07 03:22 AM
Here's a real story, and it happens in every market, every day.
The builder's site Realtor gets a call from the builder's mortgage company that goes something like this..
"Alan, That buyer of yours that was going to close in two weeks; not gonna happen.  Looks like the credit score dropped below 575 and with all the changes in the industry...sorry!  Better luck next time."
Being a Commissioned Sales Person, he calls a ton of local lenders who say "not gonna happen".  Finally, he was referred to us as the guys that help boost credit scores during the loan process and made that call.   
The Secret Most Agents Don't Know … (3 comments)

millionaire: How To Buy Brain Cells.. And Get Your Marketing There At The Right Time - 09/17/07 04:51 PM
Are you aware of the research available through the National Association of Realtors that can help you with your marketing efforts?
Marketing research by Ries & Trout suggest that everyone has two slot in their mind for your business.  People have two slots for cola, for pizza, for toothpaste, for dentists, and even for Realtors.  If you were to go into a restaurant and the waiter asked you "what would you like to drink?" you might say "diet coke".  If the waiter said "we don't have diet coke", you might say "diet pepsi", if the waiter said "we don't have diet pepsi" you … (5 comments)

Paul Dunn, former orginator

Paul Dunn

former orginator

Tucson, AZ

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