Paul Chaney's (pchaney) Blog

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Tips, ideas and honest advice about how to use social media as a marketing tool, gleaned from industry veteran and thought-leader Paul Chaney.
FeedBurner, which was acquired by Google in 2007, is now forcing a migration of its feed data into Google and anticipates completion by February 28. (See Google's FAQs to learn more.) To say people are unhappy about it would be an understatement. For example... Many, many people, including TechCr...
In keeping with my recent emphasis on using Twitter as a business communications and marketing tool, I've started a weekly Twitter Tips enewsletter. Click here to sign up or use the form in the right-hand column. Each week you'll receive one brief idea for using Twitter for business...short, swee...
I'm about to do something I rarely ever do, that's use this blog post to promote a product. The reason I'm making the exception in this case is that it's my product I'm promoting, the Complete Guide to Twitter for Business. The guide is a 35-page ebook contains everything you'll need to start max...
There are two schools of thought pertaining to who to follow on Twitter. One is what I refer to as the Guy Kawasaki method which says, "forget the influentials," "defocus your efforts," and "get as many followers as you can." It's more of a mass marketing approach. Up and until Twitter imposed l...
I'm in the process of writing an extensive ebook on how to use Twitter for business and I need your help.  I'd like for you to go to Twitter and send a tweet to @pchaney outlining in 140 characters or less just how you use Twitter. Also, if you don't mind, use the hashtag #artwitbook. That will e...
Here's the "money post" I promised. It outlines my thoughts on how to use Twitter to network, make connections and generate leads. (Here are links to Part 1, 2, 3 and 31/2) But first... Resources from Ogilvy PR Over the weekend I came across a couple of resources from Ogilvy PR that present the b...
Before I do the "reveal" on Monday and talk about how to use Twitter for Business, I feel it's very important to hear what others have to say on the subject. This post contains a list of leading voices. I'd like to ask you to do a little homework over the weekend and review these. While there won...
This post, part 3 in the series on Twitter for business, talks about some of the tools that have been developed thanks to Twitter's open API. I focus on a number of the ones I use, but provide a links to others as well. In preparation for the "money post," part 4 (which I hope to have ready Monda...
Back in June, I was interviewed by MarketingSherpa reporter Natalie Myers for a report she was writing dealing with real estate online marketing strategies.  The report is now available as the second of two-parts: Online Strategies from Real Estate Marketers – Try Blogs, SEO, Social Media I regar...
Terri Murphy asked me to do a video for a panel she moderated at NAR. What she didn't mention was that she also uploaded it to YouTube. Though I'm no Gary Vaynerchuk, I do have incredible passion for social media marketing. If you have 9 minutes, 10 seconds, take a listen. You might learn somethi...

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