The Social Media Handyman

Services for Real Estate Pros - Social Media Handyman
Tips, ideas and honest advice about how to use social media as a marketing tool, gleaned from industry veteran and thought-leader Paul Chaney.



Here's the "money post" I promised. It outlines my thoughts on how to use Twitter to network, make connections and generate leads. (Here are links to Part 1, 2, 3 and 31/2) But first... Resources from Ogilvy PR Over the weekend I came across a couple of resources from Ogilvy PR that present the b...
Before I do the "reveal" on Monday and talk about how to use Twitter for Business, I feel it's very important to hear what others have to say on the subject. This post contains a list of leading voices. I'd like to ask you to do a little homework over the weekend and review these. While there won...
This post, part 3 in the series on Twitter for business, talks about some of the tools that have been developed thanks to Twitter's open API. I focus on a number of the ones I use, but provide a links to others as well. In preparation for the "money post," part 4 (which I hope to have ready Monda...
Back in June, I was interviewed by MarketingSherpa reporter Natalie Myers for a report she was writing dealing with real estate online marketing strategies.  The report is now available as the second of two-parts: Online Strategies from Real Estate Marketers – Try Blogs, SEO, Social Media I regar...
Terri Murphy asked me to do a video for a panel she moderated at NAR. What she didn't mention was that she also uploaded it to YouTube. Though I'm no Gary Vaynerchuk, I do have incredible passion for social media marketing. If you have 9 minutes, 10 seconds, take a listen. You might learn somethi...
This is part 2 in a four-part (at least) series on how to use Twitter for business. Truth be told, I'm sure I'll be talking about Twitter quite a lot in the days and weeks ahead. This post focuses on two areas: A sequence of four short videos that walk you through setting up a Twitter account, fa...
(First, sorry for my latency in posting of late. Was away with my wife Amie on the trip of a lifetime to NYC! Travels are over; getting back to business.) One of the questions I'm getting A LOT is "What's up with Twitter?" and "How do I use Twitter for business?" Let me say at the outset it is an...

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