realty blogging book: Realty Blogging Book in the News - 06/22/07 11:30 AM
Just wanted to mention that the book Richard and I penned, Realty Blogging, is in the news. Inman mentioned it in a blog post about a “blog to book” (blook) the folks at Bloodhound Realty were putting together called Real Estate Weblogging 101 (which I'll talk more about later). The other was a book review in Newsday.com, which contained the following quotes…
“The authors subscribe to the notion that traditional real estate marketing techniques, such as cold calling and open houses, ‘won’t cut it in the 21st century.’ The new marketing edge? Blogging. Although this technique hasn’t hit its stride within … (9 comments)

realty blogging book: Realty Blogging Receives Negative Review from Joe Zekas of YoChicago.com - 04/27/07 01:27 AM
I'm not crying sour grapes by posting this, but I wanted you to see what amounts to the first negative review of our book, Realty Blogging. It's written by Joe Zekas, the guy who runs an incredible site called YoChicago. Everyone has a right to their opinion and here's his...
I delayed buying this book, hoping that it wouldn't be as bad as it proved to be. It's a muddled brain dump of both good and bad advice about blogging, but with a focus on all the wrong things. The single biggest problem is that it panders to the standard real estate … (19 comments)

realty blogging book: Our Thanks to the Active Rain Community - 03/13/07 01:58 AM
This is long overdue, but I want to say a personal word of thanks and appreciation to the members of the Active Rain community who read and reviewed the book Realty Blogging, which my business partner Richard Nacht and I wrote last year. 
It was met with a great response and we were, quite literally, overwhelmed. We are indebted to you for how well you received the book and the viral spread of its message which followed as a result. We want to do something to express our appreciation as well, and are working on an idea or two.
Suffice it to … (22 comments)

realty blogging book: Realty Blogging Reviewed by LA Times - 03/13/07 01:36 AM
Richard and I woke up to some exciting news, our book, Realty Blogging, has been reviewed by the Los Angeles TimesThe review is largely positive thankfully, though the writer did point out a couple of flaws, mostly pertaining to blogs mentioned in the book. Here are some quotes..."The well-organized chapters encourage blogs that showcase expertise...""After outlining a convincing argument for starting a blog, the authors provide a detailed roadmap for creating a successful one...""Overall, Realty Blogging offers a timely collection of worthwhile information."If you've read the book, please feel free to write your own review and post it in a comment … (0 comments)

 
Paul Chaney (Transparent BPO)

Paul Chaney

Crowley, LA

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Tips, ideas and honest advice about how to use social media as a marketing tool gleaned from industry veteran and thought-leader Paul Chaney.


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