social media marketing: Twitter for Business: Plan of Action (Part IV in a series) - 11/23/08 09:59 PM
Here's the "money post" I promised. It outlines my thoughts on how to use Twitter to network, make connections and generate leads. (Here are links to Part 1, 2, 3 and 31/2) But first...
Resources from Ogilvy PR Over the weekend I came across a couple of resources from Ogilvy PR that present the best business case for using Twitter that I've seen, hands down. The first is a PPT slide deck and the second a list of best practices.
Ogilvy PR 360 DI Twitter Webinar View SlideShare presentation. The Creation of Twitter Best Practices - This post contains a list … (15 comments)

social media marketing: MarketingSherpa Report on Real Estate Marketing, Blogs and Social Media - 11/17/08 03:39 AM
Back in June, I was interviewed by MarketingSherpa reporter Natalie Myers for a report she was writing dealing with real estate online marketing strategies.  The report is now available as the second of two-parts: Online Strategies from Real Estate Marketers – Try Blogs, SEO, Social Media
I regard MarketingSherpa with the same esteem as MarketingProfs. For years, CEO Anne Holland and her crew have been creating high-quality content to benefit marketing professionals and I'm honored to have the privilege of participating in this report.

social media marketing: Gary Vaynerchuk I Ain't, But I Do Share His Passion for Social Media Marketing - 11/15/08 10:00 AM
Terri Murphy asked me to do a video for a panel she moderated at NAR. What she didn't mention was that she also uploaded it to YouTube. Though I'm no Gary Vaynerchuk, I do have incredible passion for social media marketing. If you have 9 minutes, 10 seconds, take a listen. You might learn something. … (7 comments)

social media marketing: Top Three Social Networks to Join and Why - 10/20/08 04:56 AM
Most of my social media handyman posts will be in response to questions asked by Realtors and others. Today's comes from Irina Netchaev, a Keller-Williams Realtor in Pasadena, CA. She asks, "What are the top 3 social networks that you recommend joining and actively participate in and why?"
First, let me say that "three" is the operative word. There is an old proverb that says "a cord of three strands is not easily broken." I think that's applicable where social networking is concerned as well. It's a matter of strengthening your social graph. Being networked with a given individual in three … (80 comments)

social media marketing: What's the number one question you have about marketing via social media? - 10/05/08 02:41 AM
One of the ways I can best provide social media handyman services is by answering your questions. Let me invite you to take a quick poll that ask four of the questions I hear most often.
How can blogs help me market my business? How can I use Facebook for marketing purposes? What's the deal with Twitter? What are the best social networks to use in building my social graph? If these four don't represent your question, please submit it in a comment. 
Answering these questions helps me help you. Thanks!

social media marketing: Left Active Rain as 'The Blog Coach,' Returning as 'Social Media Handyman' - 10/04/08 12:25 PM
Consider this an official announcement. I'm coming back to Active Rain, not as the Blog Coach, which was my old moniker, but as the "Social Media Handyman."
Here's some background on why and why now...
I've learned a great deal about how to use social media for marketing purposes and have a penchant to teach others as well. (That's always been the case.) There are quite a number of Realtors just entering this space and they have many questions that I hope to be able to answer. Even those who've been doing this for a while need training on more advanced … (43 comments)


Paul Chaney

Lafayette, LA

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Social Media Handyman

Address: 305 Halcott Dr., #127, Lafayette, LA, 70503

Office: (337) 216-4423

Mobile: (337) 804-2081

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Tips, ideas and honest advice about how to use social media as a marketing tool gleaned from industry veteran and thought-leader Paul Chaney.
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