ARCHIVED BLOG POSTS
2008
Most people do not understand the difference between search engine marketing and search engine optimization so let's break down what each of these internet marketing buzzwords entails to give you a better understanding:Search Engine OptimizationSearch Engine Optimization (SEO) is the process of i...
03/31/2008
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There are many things that internet marketing professionals take for granted about website design that the average user needs to be aware of. Here are the top 10:•1. Users should be able to click on the logo on your website to go back to the homepage•2. Clearly define your unique valu...
03/24/2008
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Here is an interesting article on Spamming - They call him the "Spam King," but Robert Soloway is an unlikely figure accused of flooding computers with emails promoting everything from sex aids and penis enlargements to "pump-and-dump" stock schemes. Far from being an introverted computer nerd, S...
03/17/2008
It is easier to increase conversion of visitors to leads by 25% than to increase your traffic by 25% - Google Once you start getting any amount of traffic to your website you want to be cognizant of the percentage of visitors that are converting into leads. Google will give you the necessary tool...
03/17/2008
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Google provides a number of API's (Application Programmable Interfaces) written in JavaScript that you can implement into your website (or better yet, have a developer implement it). These tools make it easy for webmasters or developers to add functionality to your website without significant pro...
03/09/2008
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Google's newest tool for webmasters is the Website Optimizer (it is so new, it is still in beta format, and yes, even Google's tools have bugs in beta format). The Website Optimizer allows you test different layouts, designs, and combinations of content on your website for visitor retention and c...
03/02/2008