florida online marketing: Privacy V.S. Progress - 06/05/09 03:30 AM
With all of the concern regarding online privacy and tracking, it is important to take into account the differing views and opinions involved.  There are some who simply want more information provided to them about how they are being tracked online, and to have more control over how the information gathered about them is utilized.
The current data practices of Internet companies are not cohesive with the expectations of their customers, thus creating a rift between the parties.  It is common for Internet companies to collect information about their users, and also to divulge what other sites were visited by the … (0 comments)

florida online marketing: Google Book Search moves along - 05/11/09 02:20 AM

The American Library Association, the Association of College and Research Libraries and the Association of Research Libraries have implored that a federal judge to pay special attention to the class-action settlement between Google, authors and publishers in the Google Book Search controversy.
In a court filling the three groups asked Judge Denny Chin of Federal District Court to provide continued oversight of the settlement, as a measure to ensure that the pricing Google charges for subscriptions to its digital library are not too high from lack of competition.  Google Book Search is the only tool of its kind so far, … (0 comments)

florida online marketing: The ‘Is Google Evil?' debate - 12/03/08 07:49 AM
As the internet and technology continue to change virtually every second, it becomes increasingly difficult to follow what every company is doing.  That is, unless you are Google.  When you find yourself at the top, you also find yourself involved in situations that can become cumbersome.
Currently, Google is amid an online privacy issue that may determine a set standard for internet privacy standards.  Of course, standards and practices evolve right along with technology and so determining and implementing such a set of standards has become more of a circus than a forum.
The many that envy Google's industry status have … (0 comments)

florida online marketing: Online video options and advertising - 11/12/08 01:11 AM
Google' YouTube is a very popular site for user-generated content.  Using revenue generated by placing Google ads along-side searchable videos, the site goes further to suggest related videos and content that may be of interest to the user based on the search query. Video is the future of search it would seem.
This online video model has provided Google with valuable research and information about creating targeted online advertising in conjunction with online video content-it is a much acclaimed and much criticized work in progress.  While YouTube is primarily an online source for entertainment, Google has begun to introduce professional video … (0 comments)

florida online marketing: Yahoo & Google advertising update - 10/31/08 02:14 AM
Yahoo and Google are still in the midst of controversy regarding their plans to work together in an advertising deal-wherein Google will place ads next to some Yahoo search results.  Initially the online advertising merger was intended to roll out in October, but the companies have agreed to postpone proceedings to allow the Justice Department more time to analyze the arrangement.
There are signs that the Justice Department is preparing for a legal battle to prevent the advertising deal between Google and Yahoo, and plenty of controversy on Capitol Hill regarding the matter.  Now there are whispers from analysts who are … (0 comments)