ARCHIVED BLOG POSTS

2008 

This month’s Realtor Magazine had an interesting article on the demographics of women homebuyers. These single women make up 21% of all buyers - that’s 1.7 million, making them the second largest home buying category next to married couples. And these women aren’t just single moms or divorcees, b...
01/07/2008
Once you segment your market, you’ll have numerous groups with common interests, characteristics, and motivations, but not all will be right for you. How do you know which segments to choose? The best target markets are: Easy to Reach Your target market should be easy to reach by some means. If y...
01/07/2008
To succeed in any business, you have to be able to focus your resources. Reaching many people once isn’t enough. You have to reach them repeatedly. It can take upwards of 7 contacts before someone even remembers who you are. If you only send one postcard to them, you’ve just wasted your money. Th...
01/07/2008
If you work from home or are a member of a small team, it can be difficult to keep track of all the ideas you come up with on a weekly basis, let alone implement them to improve your business. One way to organize your thoughts is to devote an hour each week or so to one business theme. Think of i...
01/07/2008
Should You Choose a Long or Short Domain Name? You can register domain names up to 67 characters long, but that doesn’t mean that is a good idea. As of March 2006, all the 2 and 3 character domain names and almost 80% of 4 character domain names have been taken, so if you were looking to register...
01/07/2008
Should You Pick a Branded or a Keyword Rich Domain Name? When it comes to picking a domain name, you basically have three choices: a generic name made up of keywords (ie PhiladelphiaRealEstate.com), a branded name (ie Google.com), or an obscurely branded name like del.icio.us. (If you haven’t hea...
01/07/2008
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Peter Testa

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