home selling: What Higher Mortgage Rates Mean for Home Sellers - 10/01/26 10:35 AM
Higher mortgage rates don't just affect buyers. They can change what it takes to sell your house, too.
That's because today's buyers are paying close attention to affordability. And when rates rise, even a relatively small change can make a noticeable difference in their monthly payment. So, they're looking for ways to make the numbers work. And in some markets, new construction is giving them exactly that.
If you're planning to sell, that doesn't mean you can't compete. But it does mean you need to understand what builders are doing to win over buyers – and what options you have, too.
Builders Are Competing … (1 comments)

home selling: Why So Many Sellers Are Cutting Their Price Right Now - 09/24/26 04:00 PM
Price cuts are turning up everywhere right now, and they read very differently depending on which side of the deal you’re on.
Sellers tend to worry a cut means walking away with less than they hoped. Sometimes that’s true, but more often it just means the market moved faster than the listing did.
Buyers, for their part, often assume a cut means something’s wrong with the house. Most of the time, that’s not it.
This is what's actually driving all those price cuts, and why it matters no matter which side of the deal you're on.
42% of Homes for Sale Are Now Carrying a … (3 comments)

home selling: Selling This Fall? You Haven't Missed Your Window - 09/14/26 08:05 AM
Summer's winding down, and if you've been thinking about selling, you might be wondering if you missed your chance. Better to wait until next year or even next spring, right?
Not so fast. About one in three of all home sales happen in the last four months of the year.
Fall Is Busier than You ThinkData from the National Association of Realtors (NAR) shows around a third of existing home sales happen in the final four months of the year. And that share has grown every year since 2023 (see graph below):
Here's What That Means for You According to forecasts from Fannie … (2 comments)

home selling: Sales of Million Dollar Homes Are Picking Up - 09/11/26 08:06 AM
Homes priced at $1M+ saw sales jump 14.8% compared to last year, even as the overall housing market cooled off. That’s according to the latest data from NAR.
If you’re sitting on a high-end property, this is a good time to be selling. Buyers with serious budgets are active right now, and well-priced luxury listings are moving fast.
Not sure how this applies to your house or our market? Drop a comment or send me a DM, and let’s figure it out together and build a plan that gets you the speed and price you’re after.
 
Contact us:
PHP Houses
142 W Lakeview Ave
Unit 1030
Lake Mary, … (4 comments)

home selling: Data Centers Are Moving Closer to Homes. What Does That Mean for You? - 09/10/26 07:54 AM
Data centers probably weren't on your list of things to think about when buying or selling a home.
School districts? Sure. How close you are to family? Absolutely. A large building full of computer servers down the road? Probably not.
But that may be changing.
Data centers are popping up in more communities across the country. And as they do, buyers and homeowners are starting to wonder what having one nearby could mean for everything from home values to utility bills. So, let's get into what the data actually says. Because there's a lot more nuance here than if they’re “good” or “bad.”
Data Centers … (5 comments)

home selling: Most Home Sales Close – Here’s How To Keep Yours on Track - 08/24/26 08:11 AM
Few things are as rattling as the thought of your home sale falling through at the last minute, right before closing. All that waiting, all that progress, out the window.
But if you’re getting ready to sell, here’s what you should know. Even in today’s market, it rarely comes to that. Buyers who are moving at today’s rates and prices are generally moving because of some big life change. That means they’re motivated, and eager to get all the way to the closing table.
According to the latest data from Redfin, only about 1 in 7 pending sales are falling through. Meaning the … (1 comments)

home selling: One Number Could Change Everything About Your Next Move - 08/20/26 08:51 AM
When's the last time someone told you what your house is worth? Not what some online valuation tool guessed. Not what your neighbor's house sold for. What yours is actually worth right now.
For a lot of homeowners, it's been years. And if you've been thinking about moving, but higher home prices or mortgage rates have made you hesitate, here’s why it’s time to take a second look at that number.
Your House May Be Worth More Than You ThinkHome values have climbed significantly over the past 5-10 years. And even though today's market is more balanced, homeowners are building wealth every day … (0 comments)

home selling: Who Has the Upper Hand in Today's Housing Market? - 08/13/26 06:43 AM
Ask around and almost every homebuyer out there wants to know if there’s a way to get a better deal. And just about every seller wants to know if they'll still get top dollar.
The interesting thing is... both can be right at the exact same time. It just depends on where you live.
That's because today's housing market isn't moving in one direction anymore. Some markets clearly favor buyers. Others still favor sellers. But most are sitting somewhere in the middle.
And knowing which market you're actually in can completely change the strategy you use to buy or sell (and what expectations you … (3 comments)

home selling: Here’s Where To Start if You’re Selling and Buying at the Same Time - 08/03/26 07:31 AM
If you're a homeowner getting ready to move, one question usually comes first: should you buy your next home before you sell, or sell your current house before you start looking?
There's no single right answer. The best call depends on your finances, your local market, and your timeline. And a trusted agent can help you weigh all of it.
But in a lot of cases these days, selling first puts you in the stronger spot.
The Advantages of Selling FirstSelling is usually the trickier half of a move today, so getting it done first clears your biggest hurdle. And that’s especially true right … (1 comments)

home selling: Home Price Growth Slowed Down. That May Be Changing. - 07/29/26 06:47 AM
After more than a year of headlines talking about how home prices are going to crash, the latest data shows that price growth may be starting to pick back up again. And depending on whether you’re buying or selling, that shift means something different for you.
The Numbers May Be Starting To TurnFor the past couple of years, home price growth has been moderating – cooling from around 7% in mid-2024, according to Redfin (see graph below). But look at the right side of that graph. The pace of that growth appears to have hit its low point and started to turn.
While … (1 comments)

home selling: Selling a Luxury House? Here’s Why Now Is a Good Time - 07/27/26 03:09 PM
If you own a luxury house, you're in a stronger spot than most sellers right now. While much of the market has cooled, the high-end tier hasn't. Sale prices and buyer demand are both up. So if you're considering selling, now could be a great time to make your move.
Luxury Is Leading on PriceLet’s start with prices. But before we get into it – what actually counts as a luxury home? Generally, these are homes in the top 5% price range for the area, so it varies depending on where you live.
But what’s interesting is that according to the latest data … (1 comments)

home selling: Think Nobody's Buying Homes Right Now? Think Again. - 07/15/26 08:53 AM
If you've been thinking about selling, you've probably seen plenty of headlines suggesting buyers have just about disappeared. But there's a big difference between a slow market and a stalled one.
Yes, mortgage rates are still higher than most people would like. Homes aren’t selling as fast as they were. And every week seems to bring another headline about buyers sitting on the sidelines. But here's what you haven't heard.
Despite everything going on, buyer demand has been remarkably resilient.
In fact, more sellers are getting to put up the “pending sale” sign now than during the last two years. What's even more surprising … (2 comments)

home selling: Homes Sold with an Agent Sell for $65k More - 07/14/26 07:12 AM
Worried about making the most from your sale in today’s market? Here's what to know.
Homes sold with an agent go for $65,000 more, on average, than homes sold without one.
Because maximizing the profit from your sale takes insight into what buyers are willing to pay right now, how much competition you have in your area, and more.
So, let’s connect. We’ll come up with a strategy to get you top dollar.
 
Contact us:
PHP Houses
142 W Lakeview Ave
Unit 1030
Lake Mary, FL 32746
Ph: (407) 641-1531
Fax: (407) 205-1951
email: info@phphouses.com
Let’s Connect:
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The information contained, and the opinions expressed, in this article are not intended to be construed as investment advice. The … (1 comments)

home selling: What Buying or Selling a Home Gives Back to Your Community - 07/06/26 06:36 AM
Buying or selling a home is a big financial decision. And right now, it feels even bigger. Inflation is high, costs are high, and you want to be sure the timing is right before you make your move. 
But if you do decide to go for it, whether you're buying or selling, here's something reassuring to hold onto. Not only does your move change your own life, but it also gives your whole community a boost.
Real estate is a huge part of the economy. In 2025, it added up to about $5.6 trillion, according to the National Association of Realtors (NAR). A … (2 comments)

home selling: The 1 Factor That Explains Everything Happening with Home Prices Right Now - 06/29/26 09:34 AM
You've probably heard that home prices are cooling off. And that's true – nationally. But zoom in on individual markets across the country, and the picture looks completely different depending on where you are.
Some areas are still seeing solid price growth. Others have gone flat. A few have actually dipped slightly negative. So, what's causing all of that variation? 
It All Comes Down to InventoryHere's the simple version:
When there are more homes for sale, buyers have options.
More options, means less competition.
Less competition means sellers can't push prices as high.
On the flip side, when inventory is tight, buyers are … (2 comments)

home selling: Your House Didn’t Sell. Here’s How To Turn It Around. - 06/25/26 03:01 PM
When your house doesn’t sell, it’s not just disappointing. It messes with your timing. Your plans. Your confidence. You start second-guessing everything, including the decision to move in the first place. And that raises 2 big questions: 
Do you try again?
Is that even worth it?
Here’s the secret to getting a better outcome the second time around.
Different Agent. Different Results.
Most sellers who re-list and ultimately sell don’t wait for market to magically change. They change their approach. And there’s data to back that up.
Research from REDX shows homeowners who put their house back on the market with a different agent are more likely … (4 comments)

home selling: More Sellers Are Taking Their Homes off the Market. Here’s What You Need To Know. - 06/24/26 07:30 AM
You may be hearing that a near-record number of homeowners are pulling their houses off the market. And if that headline has you thinking, “Wait… is something bad about to happen?” You’re not alone.
Because when people start stepping to the sidelines, it sounds like a warning sign that something’s coming – or that they realize something you don’t know.
Here’s the thing. This trend gets spun like it means the market is about to crash. But the data tells a more practical story.
What the Numbers Actually SayAccording to the latest data from Redfin, 5.5% of all listings were taken off the market … (3 comments)

home selling: Is It Still a Seller's Market? Here's What the Data Says. - 06/19/26 09:59 AM
Remember a few years back when sellers held all the power and buyers were stuck offering way over asking or waiving inspections just to get a chance at the house? In many markets, those days are behind us.
While it’s going to vary by area, more metros are slowly shifting to favor buyers, and the market is starting to look a lot more like a two-way street again.
And that balance is something we haven’t had in a while.
Whether you're buying or selling, here's what you need to know about what's changing and what it means for your move.
The Most Buyer-Friendly Market in … (2 comments)

home selling: Should You Pay for Your Buyer’s Closing Costs? What Sellers Need To Know. - 06/15/26 06:34 AM
A few years ago, sellers could get away with saying "no" to just about everything.
No repairs.
No concessions.
No negotiation.
If buyers wanted the house, they pretty much had to take it on the seller's terms. But now that inventory’s grown, negotiations are becoming a normal part of the process again.
That's why one of the most important things sellers need to understand right now is this:
The goal isn't to “win” every negotiation.
Sometimes, it’s worth meeting buyers where they are to get a deal done, fast. One example? Helping with a buyer's closing costs.
Let’s break that down, so you know what to expect if it … (4 comments)

home selling: The Gap Between Seller Pricing Expectations and Reality - 05/19/26 08:16 AM
80% of homeowners still expect to get their asking price or more when they sell. But right now, only about 40% actually do.
That might sound surprising, but it’s not. It’s normal.
The issue is where those outdating pricing expectations are coming from.
Some sellers are still pricing high just to “see what happens.” And that strategy doesn’t work now that inventory has grown.
When a house is priced above where it should be today, buyers don’t negotiate. They move on to other options.
That’s when homes sit, and sellers have to slash prices – sometimes below what they could’ve gotten if they’d just priced right … (3 comments)

 
Walter DiLoreto, Real Estate Short Sale Specialist (PHP Houses)

Walter DiLoreto

Real Estate Short Sale Specialist

Lake Mary, FL

More about me…

PHP Houses

Address: 142 W Lakeview Ave, Ste 1030, Lake Mary, FL, 32746

Office: (407) 519-0719

Fax: (407) 205-1951



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