home staging los angeles: Home Staging WORKS! Here's Our PROOF! - 09/07/11 05:28 AM
  
 
I haven’t blogged in a while simply because our Team at Platinum Home Staging, Inc. has been so busy Staging homes in the Los Angeles and Ventura Counties that we’ve hardly had time to breath!  We are SO proud that our Staged homes are going under contract so quickly, that we wanted to share just a few of our most recent successes with you.  
ALL of the following homes were Staged within the last few months and went under Contract in record time:
5347  Hinton Ave – In escrow within 48 hours and $15,000 over asking price 5101 Vanalden – … (13 comments)

home staging los angeles: They Might Ask for it: But Will They Know What to DO With It?! ("Open" Floor Plans) - 03/24/11 04:18 AM
So many times Buyers ask for an open-floor concept when shopping for a new home.  While Buyers ask for this, the open-floor concept often leaves them "stumped" as to where to place furniture and how to define each living space. When it comes to helping Realtors, Home Owners and Developers sell their homes in the Los Angeles and Ventura Counties quickly; they know to call  Platinum Home Staging, Inc.  as we know exactly how to make sense of open-floor concepts.
This home in Los Angeles was Staged by our Professionals within 48 hours of receiving the very first call for "help!" and completed in just one day. The … (16 comments)

home staging los angeles: While Visions of Sugar Plums Danced in Their Heads... - 12/17/10 02:26 AM
This is a great family home with 4 bedrooms, 3 full baths, grand "open" floor plan, 2 car detached garage with pool, hot tub, and a Pool House complete with its own full bath and kitchenette located in a quiet neighborhood in Northridge, CA. 
You would think that the description alone would sell the house by itself.  But this Developer knew that the "grand" open floor plan would be confusing to most Northridge Buyers, and while the home definitely had its ammenaties, it also had its challenges.  This is the 4th Home we have Staged for this Developer and while the house looked like … (4 comments)

home staging los angeles: Premier Los Angeles Home Staging Company Launches New Wesbite - 06/27/10 04:50 AM
As the Premier Home Staging Companyserving the greater Los Angeles and Ventura County areas, Platinum Home Staging, Inc. has just launched a fantastic new website, www.PlatinumHomeStaging.com.By consistently raising the bar and continually staying on top of industry trends, Platinum Home Staging, Inc. has shown consistent results in today's Real Estate market by helping Sellers and Realtors get their homes and listing to be the most competitive in their market.The new website will show both Sellers and Realtors the benefits of Home Staging, give informative tips and advice, links to recent Home Staging blogs as well as an interactive before and after … (6 comments)

home staging los angeles: Let's Respectfully Agree to Disagree; Shall We? - 04/13/10 04:05 PM
Some might say, "Price will sell anything." - I respectfully disagree.  Try saying that to the Home Owner who had his semi-vacant home on the market for the last 3 YEARS and saw over $700,000 in price reductions.  Yet once it was Staged, sold in less than 2 weeks.
Some might try to say, "It's a fad, a home should look and feel lived in." - I respectfully disagree. Try telling that to the Seller whose college daughter has her dental floss delicates dangling from every faucet, knob and fixture in the bathroom like she was decorating a holiday tree.
Some might even say, … (41 comments)

home staging los angeles: 700 Square Feet of WOW! - 03/17/10 11:02 AM

Getting Buyers to be interested in a 700 square foot bungalow is hard enough. 
Getting buyers to be able to envision how  ANYthing can possibly fit into just 700 square feet and still be livable is also hard.
Getting Buyers to see that it can all be done, and with STYLE is where a Professional Home Stager will put your listing over the top and will actually entice Buyers to WANT to come see your bungalow listing!
ALL 700 square feet of it!

Looking at on line Internet photos or print ad marketing, it can be very hard for … (33 comments)

home staging los angeles: Gary Keller of Keller Wiliams on Good Morning America: you HAVE to watch this!!! - 02/26/10 09:02 AM
New home sales are at an all-time low, and the market isn't expected to recover anytime soon.
Gary Keller Author of Shift say this is a "Goodbye Market" Gary Keller Founder of Keller Williams Realty.
Real Estate experts share their top five tips for convincing buyers.
With the housing market so slow, homeowners who have to sell -- perhaps to move for a job or because of a looming foreclosure -- may not see much interest in their property. If there is interest, buyers may offer considerably less than expected.
It's a tough situation, and it places people under enormous pressure, … (20 comments)

home staging los angeles: Do You Dream in Black & Cream? - 02/13/10 08:01 AM
I'm not sure how all this began, but we have found a certain design trend when going through our Home Staging Portfolio pictures.  I think it all started with this bedroom which we did in the early summer of 2009 (and the home sold with multiple offers )  The  headboard was large, black leather wrapped with nail-head details and was stunning.  So stunning that the Seller of this house actually purchased the headboard for her next new home,  and the trend didn't stop there.  A few months later these lamps and area rug combination were purchased by another Seller when we Staged their Owner Occupied … (25 comments)

home staging los angeles: Remember This House? - 12/26/09 04:41 AM
I hope so,  I just posted it last week.  Remember?  It was making us Sing the Blues?
 
Yep - It's SOLD!  This home is already in escrow! Just 9 short days on the market!
Congratulations to Kelly Pesis of White House Properties and the KOR Group Development Co. for pricing it right and recognizing the power of Professional Home Staging!
 
 
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With Hundreds of Homes on the Market in Your Area, How Does Your Home Compete? In Today's Market, Sellers Should Not Assume Anything 
Platinum Home Staging, Inc. (805) 553-9952
Serving Ventura County and Greater Los Angeles Areas: Los … (14 comments)

home staging los angeles: Tap into the POWER of presentation - 04/16/09 09:48 AM
This blog is posted via Margaret Gehr (Re-Arrange It Interiors) who nailed the explaination of Staging Model Homes, Condos and Town Homes beautifully.  Locally, contact Platinum Home Staging, Inc. for all your Home Staging, Re-Design and Interior Decorating needs at (805) 553-9952.  Serving Santa Barbara to Los Angeles and everything in between.
IT'S NO secret selling a home in today's market can be a challenge.  
One secret to rising above the challenges is the implementing a marketing basic known as visual merchandising or more simply put, PRESENTATION. Staging like visual merchandising is an art, but it is also a science with specific, easy to implement formulas that can help you … (0 comments)

home staging los angeles: A different perspective on home staging photography - 03/12/09 02:47 AM
 
 
It's happened to all of us, when taking pictures of our prized works or property we inevitably find ourselves sometimes making our own grand appearances in the reflections of our photography.  You know what I mean, you take "the perfect shot" only to get back to the office and find yourself, camera pressed to your eye, in the reflection of a mirror.
Keeping the rules of design in mind when Staging or decorating a home, that a mirror should only be placed if it is reflecting something beautiful, you can also use this to your advantage to take some … (34 comments)

home staging los angeles: 2554 Banner Ave, Summerland, CA by Platinum Home Staging, Inc. - 03/07/09 03:31 AM
Platinum Home Staging, Inc. Platinum Home Staging, Inc. brought this Summerland, CA home to life. With 3 Bedrooms, 3 Full Baths and views from Ventura to the Santa Barbara Pier.With years of experience, extensive portfolio and proven results in today's market, why would you consider going any where else?Call us today for your FREEHome Staging Bid(805) 553-9952
Details Asking Price: 805-553-9952 Contact Info Platinum Home Staging, Inc Dir 805-553-9952Email | Website

… (1 comments)

home staging los angeles: Protecting your OUTdoor inventory - 03/06/09 02:19 PM
I blogged this almost 1 year ago, but felt it was a great time to re-post it as reminder. As we are fast approaching the Summer Season (for some of us it's already here!) more and more requests are going to be asked for Staging of outdoor areas.  Front porches, tea gardens, pool areas or cabanas (lanai's=), BBQ areas or outdoor dining to name just a few.
Being in SoCal, there is NO downtime for this request, as our lifestyle revolves around the sun and our never ending "worship" of it and the beautiful outdoor areas and vistas the landscape provides.  … (14 comments)

home staging los angeles: Think of it as a $100,000 Home Selling stimulus Package - 02/11/09 10:50 AM
Based on statistics of my company, we have injected OVER $100,000 into the economy and we didn't need the President, Senate or the House of Representatives to do it!   How?  Simple mathematics and smart partnerships. Despite the fact that there is over a 10 month inventory of homes for sale in Southern California, our smart partnerships with Realtors, Home Owners and Developers, our homes are still selling within an average of 8 weeks (although some in just days) So for example purposes, today I'm going to use an average of 3 months.   *Assisting a Developer get his remodeled, multi-million dollar home SOLD … (8 comments)

home staging los angeles: Keeping your home clean while selling it doesn't have to be a headache! - 01/18/09 06:29 AM
Function, Function, MULTI - Function is key in acheiving this.
As more and more Sellers are living in their homes while they are on the market it is imperative that every piece of furniture chosen to Stage the home is multi - functional.  Many Sellers have children, infants or even pets still in the home which need to be taken into consideration.
One of the hardest things for Sellers to do is to ensure to keep the home show ready at a moment's notice.  In this tough economy, telling a potential Buyer to give you 24 hours notice to view your home may … (7 comments)

home staging los angeles: Do You Smile-box? - 10/02/08 03:59 PM
I do! Every time I meet someone new, learn somthing new or want to share something with my friends and customers. I blogged about this before, breifly, but just wanted to share directly with everyone exactly what Smilebox is.
Smilebox is a FREE download from Hallmark. You only pay for it if you want to be able to print it out for your own brochures. ($39.99 unlimited for 1 year, or $4.99 if billed monthly) Otherwise it is COMPLETELY FREE to use, change, email, blog, whatever; as long as you don't mind a 5 second snippet of an "ad".
There are literally … (28 comments)

home staging los angeles: Unsolicited "THANKS!" - 09/23/08 02:31 AM
In a current time when it seems that everyone has tightened up their belts due to the volatile stock market, corporate bail outs, elections and whatnot.  It seems that everyone is holding on to every last penny is preparation for the sky to fall.
But yesterday I received the kindest, most rewarding voice mail I had ever received to date from someone I have never met, never spoken to, never even knew his name.  You see,  I performed a Staging Consultation for a large home in Tarzana, CA a couple weeks ago.  The young couple have had their home on the market … (23 comments)

home staging los angeles: I've been having an affair... - 09/12/08 02:47 AM
I wanted to confess and share openly here that I have been having an affair.  My better half,  Platinum Home Staging, Inc. had some inkling I'm sure...  Being gone all day and not answering the phone,  ignoring my text messages until the next morning, actually "passing" on some jobs because I, "already have plans...."
But here it is, out there for all to see, and I'm afraid that PHS, Inc. is just going to have to be OK with this "other" party..... It has been taking all my free time, even when I thought my business  was "slow" and waiting for … (20 comments)

home staging los angeles: Partnering with local Stagers... Why would you NOT? - 09/08/08 02:38 AM
Many Professional Stagers have been posing the question of "Do I or don't I" partner or work with fellow Stagers in my area?  Here in SoCal I believe that there are quite a few of us that have embraced the fact that, although we may at times be competing for the same business, it only drives the industry forward and betters ourselves amongst the business mindset.
Whether you "hire" another Stager to help on a project, or have the karma mindset of scratch-my-back-and-I'll-scratch-yours mentality, it can only help but benefit BOTH parties.  I for one need to send out HUGE thank you's … (33 comments)

home staging los angeles: Your home has been on the market for months, now what? - 09/03/08 04:15 AM
Before we answer the first question, we need to address a few more scenarios about why your home hasn't sold.

 
The first and foremost being:  Are you listed with a Real Estate Agent?  Or are you trying to go it FSBO?  If the later is your situation, you really need to suck it up and start interviewing Professional Agents in your area (not your cousin's-best friend's-sister who is a Realtor located 45 miles away)  The money you were trying to save by not paying the commission has already been lost in delaying the sale of your home and carrying … (16 comments)