los angeles home staging: Using Home Staging for Income Properties - 11/18/11 03:59 AM
Utilizing a Home Stager can not only SAVE you money, but can ultimately bring in revenue to your apartment, condo or multi-family property by enticing potential Tenants with model floor plans of what their unit can become.  Making the smart descision of hiring a Home Stager isn’t just for selling ”houses”.
This large apartment complex in the Eagle Rock area of  Los Angeles did not have a SINGLE   Tenant and the Investors wanted to showcase what living in their community could encompass and how a “white box” could feel like their new, contemporary HOME.  After months of being on the market without a … (10 comments)

los angeles home staging: "Full Price - All Cash, Baby!" in Northridge, CA - 11/10/11 10:30 AM
So many times Buyers ask for an open-floor concept when shopping for a new home.  While Buyers ask for this, the open-floor concept often leaves them "stumped" as to where to place furniture and how to define each living space. When it comes to helping Realtors, Home Owners and Developers sell their homes in the Los Angeles and Ventura Counties quickly; they know to call  Platinum Home Staging, Inc.  as we know exactly how to make sense of open-floor concepts.
This home in Northridge was Staged by our Professionals within just days of receiving the very first call for "help!" and completed in just one day. We are proud to … (9 comments)

los angeles home staging: Do You "Point & Delegate"? Or "Get Down & Dirty"? - 09/15/11 07:39 AM
So many times we hear advertising that Home Staging is, “Easy!” or “Not hard work….” yet time and again our Clients (even our furniture movers) are amazed when they enter a home we are in the midst of Staging and see US not only carrying heavy bins filled with accessories, books or bedding; but watch US move a sofa across the room in the blink of an eye. We are not “Point and delegate” Home Stagers. We want it done, and we want it done right – the first time.
Case in point: although this was an Interior Design job rather … (6 comments)

los angeles home staging: Sells For OVER Asking Price: In THIS Market?! Yep~Yep! - 03/28/11 03:50 AM
When it comes to helping Realtors, Home Owners and Developers sell their homes in the Los Angeles and Ventura Counties quickly; they know to call  Platinum Home Staging, Inc.   This Tarzana home was Staged by our Professionals in just one day and the results are amazing.   Within the first week being listed for sale, this Tarzana home recevied  multiple offers well OVER the asking price!   Truthfully, we are not surprised by this since over 95% of the homes staged by Platinum Home Staging, Inc.   have opened escrow within the first few weeks, many within just DAYS ! 
Here are a few before and after photos of this … (12 comments)

los angeles home staging: Which Would You Prefer? On the Market for 2 YEARS or Under Contract in 6 WEEKS - 10/26/10 08:30 AM

We are happy to say that we are On-A-Rollwhen it comes to helping Realtors, Home Owners and Developers sell their homes in the Los Angeles and Ventura Counties quickly. This wonderful single family home in a guard gated community of  Topanga Canyon had been on the market with nary a nibble (offer) for almost 2 YEARS!  The home was Staged by our Professionals and went into escrow in less than 6 WEEKS!  (October 2010)
Truthfully we are not surprised by this since over 95% of the homes staged by Platinum Home Staging, Inc. have opened escrow within the first few weeks, many within just DAYS !   Here are … (13 comments)

los angeles home staging: Sellers- Are you playing the Wait and See Game? 3 Reasons why you should Stage your house first! - 09/19/10 04:10 AM
Perfectly put.  Although this was written by a Fellow Home Stager in FL, it rings true in ANY market.  Yes, even here in Los Angeles and ventura Counties.

Sellers- Are you playing the Wait and See Game before you Stage your house?  You know what I mean: "I'll put it on the market for a month and see what happens.  If it doesn't sell, then I might consider staging."

Here are THREE REASONS why you should STAGE your house BEFORE you place that FOR SALE sign in your front yard!
 
1.  You can't sell a house if no … (1 comments)

los angeles home staging: Time to Get Your Close-Ups! - 09/05/10 03:49 AM
 
Sometimes the most important feelings that can be invoked in a Buyer as they tour a home can get lost while trying to photograph an entire room. While Staging Homes in the Los Angeles and Ventura County areas, My Company attends to all the "little" details that buyers will respond to.
You can imagine what Buyers would be feeling while touring these homes, just with one, simple picture.
  
Don't be afraid to get artistic with your camera, your lenses, your angles.  You might just surprise yourself at what you can capture through your camera.


 
Happily Staging Homes for over … (21 comments)

los angeles home staging: Another Los Angeles Home Staging Success! - 08/29/10 03:04 AM

We are happy to say that we are On-A-Roll when it comes to helping Realtors, Home Owners and Developers sell their homes in the Los Angeles and Ventura Counties quickly. This Los Angeles home was Staged by our Professionals just last week, and the call received last night from the Realtor was that they are already negotiating multiple offers!
Truthfully we are not surprised by this since over 95% of the homes staged by Platinum Home Staging, Inc. have opened escrow within the first few weeks, many within just DAYS !   Here are a few more pictures of this once vacant Los Angeles … (14 comments)

los angeles home staging: Would You Prefer...... - 08/23/10 04:02 AM
Would you prefer to have your Listing look like this?                                                             Or Like this?
    
 
Would you prefer to host an open House in a listing like this?                                               Or like this?
    
 
Would you prefer your MLS photos to look like this?                                                           Or like this?
    
 
Would a Buyer know what to do with a space like this?                                                        Or this?
    
 
Would your BUYER prefer to see a home that looks like this?                                           Or like this?
    
 
Would your BUYER be drawn to a room like this?                                                                     Or this?
    
 
Would you be proud to bring your Buyer to a listing like this?                                                   Or … (21 comments)

los angeles home staging: Home Staging Books - 08/15/10 06:24 AM
This is a quick perspective on Home Staging books. No, I'm not talking about books which teach you how to Stage your home, or even about how to become a home stager - I'm talking about how to USE books to Stage a home.

We all know books can, and should, be used when Staging built in shelving units, but here are a few other ideas on how you can inexpensively use books to help Stage your Homes to sell and fill space without sending a bundle of $$$ at the accessory store.
 

 
 
Small stacks of … (23 comments)

los angeles home staging: Home Staging a Fabulous Los Angeles Wilshire Blvd Condo - 08/06/10 05:31 PM
One request that seems to be on the wish-list of every Buyer today is an "Open Floor Plan".
Often times though the first thing a Buyer will say once they are SHOWN an open floor plan is, "Where does my ______ go?"  You can fill in the blank, because they are left wondering about everything simply because they don't know where they would place their sofa, desk, TV, etc. simply because "walls" seem to be ingrained into our human Psyche.  Lofts and Condos are no different, and typically command higher asking prices with healthy monthly HOA Fees.

These Sellers were … (14 comments)

los angeles home staging: We're on a ROLL! Home Staging in Encino, CA - 08/03/10 02:58 AM

This family home in Encino, CA is located on a quiet, tree lined street. Has an ample sized back yard, but a very "odd" floor plan.  Or that is how it was explained to us by the Listing Realtor when Platinum Home Staging, Inc.  was called in to Stage this home.  If a seasoned Realtor, who sees hundreds of homes thought that it had a challenging floor plan, then just consdier what prospective buyers might think! 
This Developer and Realtor KNEW that Staging this Encino home would be key to a quick sale.
We were called on Monday, the house was Staged to … (9 comments)

los angeles home staging: We Staged This House Last Week, We Heard Today That They Want to Close Escrow Next Week. - 07/31/10 06:31 AM
That's right.  We barely had time to breath and even review our pictures of this home that my Company just staged last week, when we got the call, "We had several offers on the house and the one we opened escrow with looks like they want to close next week.  Will that be a problem to de-Stage that quickly?"  Needless to say we were thrilled, and of course our answer was , "No problem at all!"
This is the 4th house we have Staged for this Client and these smart Developers know that Home Staging WORKS to help them sell their properties … (21 comments)

los angeles home staging: Those Sellers: They Say the Dandiest Things! - 06/19/10 09:08 AM
"I'm just a guest who is 'house sitting' for the new owners who are on vacation.  They might walk in any day and I want them to be amazed at how beautiful their home is..."
I thought this was IS an amazing mindset for a Home Owner who is selling their home to have. This was said to us while My Company  while Staging a beautiful family home in Simi Valley, CA.  This isn't the first time we have been intrigued by comments from our Clients, and just goes to show us that we can all learn something new, from each other, every … (6 comments)

los angeles home staging: Home Staging and the Generic Can of Beer - 05/15/10 12:33 PM

You're thirsty, you want something cold and you decide to hit the local store and grab yourself a drink. You turn the down the aisle and find a wall of seemingly hundreds of different choices from water to juice drinks to wine and beer, in this case, you opt for the beer. 
But is this the first one you grab? Sure it's cheap, probably gets you the same results, but is it what you want to spend your money on? 
 
 
So you look a little further, and actually take a step back and survey the entire isle. You suddenly feel overwhelmed … (10 comments)

los angeles home staging: On the Market for 3 YEARS ~ Staged and in Escrow in Less Than 2 WEEKS! - 03/28/10 04:36 AM
This home is located in a VERY exclusive gated community ~ so exclusive that most people in the Los Angeles area have never even heard of it unless they have been invited behind the gates by a resident.  Most homes in this community range between $4M - $15M, ultra tight gate security and fantastic schools. So one would think that any buyer would jump on a home listed UNDER $2M?! Right?! 
The golden rule of Real Estate: buy the least expensive house in the best neighborhood
 
 
However in this case, this house went for 3 YEARS on the market, over $700,000 in price … (25 comments)

los angeles home staging: Did I just say to, "Paint those walls white." ~ out-loud?!?!? - 03/14/10 04:25 PM
A few weeks ago my Company was contacted by a wonderful couple who were getting ready to sell their Ventura Keys home.  The home is steps away from the beach and has a HUGE, deep water boat dock with direct water access to the Ventura Marina.  Referred to us by their Realtor, these Sellers have spent some years on the water sailing and now want to retire to a local golfing community.  One thing that both Sellers and their Realtor agreed on was that their home didn't have that "WOW" factor to appeal to potential Buyers OR be viewed as a "must see" listing on the Internet.
… (18 comments)

los angeles home staging: ~ Pops of Green: It's the Sign of Spring! ~ - 03/10/10 10:51 AM
Green has great healing power. It is the most restful color for the human eye; it can improve vision. Green suggests stability and endurance.  In heraldry, green indicates growth and hope. Green, as opposed to red, means safety; it is the color of free passage.
According to the Color-Wheel-Pro: Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. A lighter or "fresh" Green has strong emotional correspondence with safety and is directly related to nature, so you can use it to promote 'green' products. While dark green is also commonly associated with money.


Perhaps due to its overwhelming … (17 comments)

los angeles home staging: ~ The Eye Gets Used to What it Sees Every Day ~ - 03/06/10 02:55 AM
This is a prime example of what happens to the sub-conscious when the eye "sees" something every day and therefore, after time the object then fades into the background no longer becoming something of importance.  In layman's terms: the eye & subconscious becomes "used to" what it sees every day. The stack of bills and paperwork covering the workspace, the millions of magnets covering the refrigerator, the IV Saline drip in the laundry room. (insert record scratch here)

Yes, my Company was called in a few weeks ago to do a Home Staging bid on a multi-million dollar home that has … (16 comments)

los angeles home staging: Dear Mr. Seller, I TRIED to Help You, but ... - 09/15/09 12:29 PM
This could not have been said any better.  If you're a Seller that is even the slightest bit curious about Home Staging, or your Realtor is not a "believer" then call Platinum Home Staging, Inc.  

Dear Mr. Seller,
You contacted my company 3 months ago and requested a staging proposal for your home.  It's in a premier Portland neighborhood and you said you knew it needed some help before listing. You'd already bought another home and were packing up your things to move out in a few days.
When I arrived to view your home, it was surprising to see a … (2 comments)