photography: Stopping That Sun Flare - 07/14/08 02:57 AM
Have you ever shot an exterior house photo and you get that lens flair spot? This is from strong light entering the lens at just the correct angle and bouncing till it hits the sensor, making circles, sheets of bright white overlay or covering the entire image and thus lowering the contrast.
There are a couple of ways to remedy this. First, use your lens hood. This is the round piece of plastic that extends past your lens, that comes with most lenses when purchased. Not always the best, for we are using a wide angle lens that tries to capture … (1 comments)

photography: Staging for the Camera – 1. Remove Objects In the Foreground - 07/09/08 06:47 AM
This is another simple trick to making a room shot look better- move objects that are very close to you in the foreground­ out of the shot. A vase, flowers, or lamps, will just dominate the photo and detract from the room; the reason for this is the extreme stretch perspective of the wide angle lens. Just like the back of a spoon, the objects closest are exaggerated and the background objects are far in the distance.  Two problems occur from this. First you make a non significant object the focal point, and 2 you hide the room you want to … (10 comments)

photography: Shoot Horizontal When Possible - 06/25/08 05:09 AM
I shoot horizontal most of the time. Reason for this is a three-fold. First, it gives a perspective of more of the size of the, allowing more of what is valuable to be seen, i.e. build-ins, windows, where the walls meet. Second, I achieve more shots of the same size lined up from top to bottom on my fact sheet and am able to showcase the property better than if I alternated between vertical and horizontal images.  Third, the imagery makes for a larger preview on web sites like the MLS.
There are times when vertical is needed: when trying … (8 comments)

photography: Location, Location, Location- Photos that Show More than Just The Property - 06/18/08 02:26 AM
We all are told that real estate is LLL; well if that is the case what I have  seen from other people's web work and fact sheets normally shows only photos of the home. I have a number of agents that go the extra mile to set the scene of the home and where it is located. Take pictures of the area around the home; showcase what makes this area unique, memorable or useful to a buyer. Pay attention to what will set off a trigger for a potential buyer to like this property even more from its surroundings. Take pictures … (20 comments)

photography: Put that Dog/Cat in the Shot - 06/16/08 02:41 AM
I have always gotten great feedback when I do a shoot and the owners pets are in the shot. It comes from two sides. First the owner loves seeing their most favorite animal having its picture take and then for the world to see them on the fact sheets and web. The situation reinforces your relationship with the owner by showing affection to a member of their family. This all falls into keeping the seller happy.
Then the other side, are the potential buyers. 39% of U.S. households own at least one dog and 34 % of U.S. households own at … (4 comments)

photography: Clear the Fridge - 06/13/08 03:49 AM
This is one that is simply, easy, doesn't take much time and makes a big difference. Just get the stuff off the fridge. Remove all magnets, stickers, calendars, business cards and yes, the kid's masterpiece. Also remove the debris off the top. This is a good time to get rid of the other agents' cards and calendars they have hanging around. Do get permission first, but this is one that can really make a kitchen look much, much less cluttered and more spacious both for the photos and for walk-throughs.
I shot this one today, and yes I know I am not the … (3 comments)

photography: In a Condo or Co-Op Ask What Amenities the Residents Receive - 06/12/08 03:08 AM
This is an easy one that is often forgotten. Remember to ask the person at the desk what extra amenities the building offers as the client (seller) does not always know or just did not think to mention them. Look for the gym, pool, roof deck, sitting room, laundry room, grocery store or library. Whatever adds value to the property; this also gives you more to take pictures of for fact sheets and web and should draw in a larger number of people to look at the property.


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photography: Old Call Box DC - 06/11/08 07:09 AM
Here is a piece of technology I had not seen before. This is an old call box for the two apartments of this town-house in on Irving Street, Columbia Heights, DC. This came originally with the home per the owner selling the home, built around 1913. This one had two tubes to talk into, running to the apartments for vocal and an electric buzzer to get your attention.

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photography: Flash on Camera vs. Light on Stands - 06/11/08 01:40 AM
This comes down to Time, Quality, Dollars.
Time:    Learn a multi-flash system to use while shooting or           At shoot time -  pull light out, set up and then tear them down just to put them back in storage after you shoot or
           Take 2-3 hours(average home) to get a pro to shoot with light standsQuality: Lights on stands for a home shoot from a pro generally look better
Dollars: Least expensive $150 to $500 upfront to purchase the lights and then classes; or            Pay a pro photographer $250+ depending on time, location and who you hire.
99.9999% of people that shoot real … (6 comments)

photography: Get that Floor Plan In - 06/09/08 04:12 AM
In this market properties need every advantage they can get. Having a floor plan is one of those advantages. It helps enhance the visual emotion of the home, allowing a buyer to fantasize about how their furniture will look and what upgrades they might do to the home. It's just another tool included with the room shots. There are companies like Mouse on House in our area that will go in, measure and give a decent digital floor plan. Or just go back to the old days, buy some graft paper and measure the rooms yourself, putting a disclosure "Do not rely … (9 comments)

photography: Out of the Window Shooting - 06/06/08 04:34 AM
Think outside of the normal angles of shooting. I have found shooting out of windows on the upper floors or roof of a home to be a great asset to seeing large plots of land. The two pics I have enclosed were part of the whole of the yard shots I used on the fact sheet and web. They show a better view of what the land truly is and without being obstructed by trees and other obstacles.

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photography: Better Lighting With House Lights - 05/30/08 08:02 AM
The homes natural lighting is a great way to add contrast to your shots. Run around and turn them all on.  If they have a dimmer or a multi-function bulb, put them on the lesser bright settings. This will prevent burn outs and be much more likely to show the shade or fixture that you want to see. Also turn on the lights under the microwave or range, look under counters and turn them on as well. This will lessen possible dark spots under shelves and give detail to what the light is shining on. Last, on lights that have duck … (9 comments)

 

Piers Lamb

Friendship Heights, DC

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Evers & Co.

Address: 4400 Jenifer Street, NW, Washington, DC, 20015

Office: (202) 364-1709

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This blog is of my day to day experience as Art Director of Evers & Co. Real Estate located in Washington, DC. The topics are dealing with photography, design & marketing, including insight through my many years in the design field.


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