customer service: What can Zappos teach the world of real estate? - 06/12/08 04:06 AM
On the face of it, you wouldn’t really expect an online shoe shop to work. Shoes are one of the only items you ‘need’ to have tried on before you can confidently make a purchase. If you buy them online you run the risk they don’t fit, if they don’t fit you have the hassle and cost of sending them back. I will never get over the day I had to return a pair of Gucci boots that I’d bought online and couldn’t get a replacement. Yet Zappos has become a very successful online shoe shop, so successful that they now … (14 comments)