mortgage: Discover the PrimeLending Advantage - 07/31/14 12:57 AM
What is the PrimeLending Advantage?
Top Reasons Why PrimeLending Is the Lender of Choice 
Being able to float a rate down in this volatile rate environment can offer your clients savings over the life of their home loan. With the float down option, customers can potentially reduce their interest rate up to .375% prior to closing.*
Your clients can use this program to lock a loan for up to 180 days on a fixed-rate product. †
This is a great product that allows your clients to finance a 95% conventional loan … (2 comments)

mortgage: Data Breaches: What Should You Do? - 07/29/14 03:50 AM
You’ve probably heard about all the data breaches that seem to be happening more often. To help you better understand breaches and what you can do if it happens to you, PrimeLending has teamed up with LifeLock® to bring you important information on identity theft protection.
LifeLock recommends you take the following steps to prevent identity theft: 
Monitor your transactions: Keep an eye on your credit and debit card transactions, looking for activity that doesn’t seem to be yours. Rather than wait for your monthly statement, you can monitor transactions daily using the card issuer’s website or a transaction-monitoring tool.

mortgage: Close More Home Sales Quickly with Our First-Rate Appraisers - 07/28/14 04:48 AM

At PrimeLending, we don’t use an appraisal management company (AMC) to order appraisals for our home loans. Instead, we order from a “preferred list” of veteran appraisers who are familiar with their local markets. This eliminates obstacles such as extended turn times on appraisals, which can stall or stymie loan approval,and ensures that we can count on a quick, credible and accurate appraisal. Our appraisers can help you close more loans and meet tight turn times.
Our in-house appraisers understand that:
• Timeliness is a “prime” concern for borrowers because they need to meet the time frame of … (0 comments)

mortgage: Showcase Your Listing with a Sneak Peek! - 07/25/14 12:23 AM
Generate Buzz with PrimeLending’s iPad Drawing for Real Estate Agents
• PrimeLending will sponsor a sneak preview for real estate agents prior to your open house
• Stir interest among real estate professionals and showcase your listing
• Real estate professionals who attend the sneak preview are eligible for an iPad Mini drawing
• Joint marketing pieces will be provided by PrimeLending so you can attract other agents
• Marketing materials will promote PrimeLending’s renovation loans so if they think their clients will “like it but not love it” they can still buy the home and … (0 comments)

mortgage: Draw a Crowd to Your Next Open House! - 07/23/14 12:31 AM
Enroll the Home in Our Open House Drawing
At PrimeLending, we understand that the goal of any open house is to stimulate buyer interest on a property for sale. And we want to help you do just that – with the help of our open house drawing program. Here’s how it works.
• Real estate agent enrolls the home or homes in the program by filling out enrollment form
• PrimeLending attends open house to prequalify buyers at event
• PrimeLending administers the drawing and provides the winning prize (Apple iPad Mini)
• PrimeLending provides "enter to win drawing" sign … (0 comments)

mortgage: Get a Second Opinion - 07/20/14 11:23 PM
Let the experienced PrimeLending team tackle any missed opportunities and return a qualified client to you. Send us your ‘second opinion’ clients. Together, we can grow our books of business.
What is a ‘second opinion’ client?
• Clients who missed their scheduled closing date
• Clients who were put in the wrong loan program
• Clients who are qualified, but have insufficient funds for closing
• Clients who are not quite ready to buy due to their credit scores
We encourage all agents and builders to review their client database for possible closings. Contact a PrimeLending loan officer to … (0 comments)

mortgage: What Can You Expect from PrimeLending? - 07/17/14 02:47 AM

As one of our valued business partners, here is what you can expect from PrimeLending:

Share Information & Communications
• Keep you and your clients in the loop through automated emails that communicate milestones achieved in the loan process
• Provide a mobile app to give you access to real-time loan status updates so you can stay “in the know” on your home loan closings
Prequalification Expertise
• Equip your buyers with a prequalification letter from PrimeLending, which will attract attention from sellers
• Offer “second opinion” prequalification to buyers whose funding fell through due to another lender not properly reviewing documentation

mortgage: Protect Your Clients' Interest Rate - 07/14/14 01:54 AM
We understand your clients want to lock in the lowest interest rate possible on their home loan. When the market fluctuates daily, it's hard for your clients to know when to lock their interest rate.
With PrimeLending's float down option, your client can feel confident they will get the best interest rate for their mortgage. The float down option is available 4 to 20 days prior to closing and can be applied on most fixed-rate conventional and government loan programs.
PrimeLending can help your clients understand the float down option to determine what best fits their needs.
Contact … (0 comments)

mortgage: Discover the PrimeLending Difference - 07/10/14 11:48 PM
National Stregnth, Local Expertise
• Licensed to originate loans in all 50 states; nearly 300 locations across the nation
• Mortgage-only expert solely focused on closing home loans
• FAST underwriting and loan closings
• Underwriting is not sent to an investor who could possibly delay closings
• Mobile app to keep you “in the know” about loan status and closings
• Open communication every step of the way so buyers are informed and so are you
• Home loan products to fit a variety of needs, including FHA, VA, USDA, renovation, refinance, jumbo and conventional home loans
• In most cases, locally based appraisers who are … (0 comments)

mortgage: Buying a home doesn't have to be hard. - 07/08/14 02:23 AM
At PrimeLending, we make the process simple, clear and timely. Below, we’ve debunked some of the common myths about the home-buying process.
Myth: You have to have a down payment that is equal to at least 20% of the home’s sale price to be approved for a home loan.
Fact: PrimeLending offers lending options with as little as 3.5% down or even zero down with programs such as those offered by USDA. *
Myth: You have to pay off all your debt in order to qualify for a new home loan.
Fact: Though paying off debt is helpful, you … (0 comments)

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PrimeLending, A PlainsCapital Company

Autaugaville, AL

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Address: 18111 Preston Road, Suite 900, Dallas, TX, 75252

Office: 800-31-PRIME

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