california: Should We Ignore The Headlines?
- 03/16/08 04:58 AM
From Time Magazine; February 2008 I recently came across this article that summarizes perfectly the current state of the real estate market here in South Orange County. And surprisingly...it has nothing to do with finding steals at 20-30% below market value, bottoming out prices or agents trying to trick their clients into buying when it's not right for them. Famed Money Manager is perhaps best known for his timeless wisdom that you can beat the pros by focusing on stocks of companies where you either work or shop or have some other edge. But a more relevant Lynchism today is this gem: Ignore … (0 comments)
california: Coldwell Banker is Taking a Lighter Approach to TV Advertising
- 03/15/08 02:38 AM
"Coldwell Banker. The company, also a unit of Realogy, tries to lighten up its approach to today's grim market in new TV ads and a companion website.The ads show portraits of late founders Colbert Coldwell and Benjamin Arthur Banker. The voiceover is banter between them about everything from interest rates to shenanigans at a long-ago holiday party. The ads close with a pitch for Coldwell Banker's online and on-the-street services for buyers and sellers: "The online tools you want. The experienced agents you need."The light approach was taken because "Consumers are used to seeing the same old thing when it comes … (0 comments)
california: The Hope Now Alliance Not Living Up To Expectations
- 03/14/08 09:00 AM
Hope Now hotline leaves callers frustrated; ‘more work to be done' From an article today at MSNBC.com, it seems The Hope Now Alliance, a private partnership organized by the federal government, seems to be falling short of expectations. Though the Alliance is pursuing its mission on several fronts, including a mass mailing offering help to homeowners at risk of default, the centerpiece of the effort is a toll-free hotline, 1-888-995-HOPE.The Hope Now hotline has left many callers frustrated and without hope, judging from e-mail correspondence. Callers report difficulty getting through to hotline counselors, cursory reviews of their cases, lack of follow-up, confusion … (0 comments)
From Time Magazine; February 2008 
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