clients: Did Your Site Get "Dinged" By Google? - 04/24/15 05:58 AM
I think by now we all know how Google likes to spring surprise algorithm changes on us at a moment's notice. 
 
Unfortuantely, if you're site is not prepared, you can see your ranking plummet. That's terrible, especially if you have spent a lot of time focusing on making your site keyword heavy.
Just a few days ago, there was a new change to the alorithm released. But this time it actually focused on non-responsive sites.  
 
Because so many people now (almost half) are browsing the internet using their smart phones or tablets, if your website isn't responsive you have a good chance of … (4 comments)

clients: Five of My Favorite Productivity Tools - 04/17/15 12:19 PM
I don't know about you, but there have times when it's been a struggle to stay productive. After a lot of searching and trying different methods, I've come up with a few productivity tools that have been an amazing help for me. 
Here they are:
ToDoist
I've tried a lot of To Do lists and this one is my favorite. It's quick and easy, and I like that it syncs with my Google calendar, so I don't have to bother adding my list in multiple places. 
I also like ToDoist because it has a number of features like having color coded projects, labels and filters, … (0 comments)

clients: How Good is Your Local Exposure? - 01/30/15 05:49 AM
A lot of real estate professionals, and people in the industry like mortgage brokers, do a deep focus on their local area. 
This can be a great way to get more qualified leads, especially when you are seen as THE local expert in your region.
But, many don't because they feel like it's just too time consuming. The good news is it doesn't have to be that way. 
Why?
Because of syndication. 
Here's how it can work. 
Reach out to a few of your local newspapers, blogs, even social media sites. Ask if you can become the local real estate expert, … (5 comments)

clients: 5 Tips to Improve Your Twitter Skills - 01/30/15 04:41 AM
One of the biggest issues people find when using social media is trying to still come across as a human. This is especially true when you are part of a brand. 
The good news there are a couple of easy things you can do to promote your brand on Twitter and also showcase your personality as well. This is going to help you gain more followers, have higher engagement and add some potential leads to your pipeline.
Let's take a look.
1. Use a variety of media. Don't just stick to text. You can use all sorts of tools to insert … (4 comments)

clients: The Easiest Way to Get Client Referrals - 01/09/15 03:51 AM
In my last post on here I gave a bunch of hard data from a report released by the National Association of Realtors on buyer and seller trends. In it, one of the biggest takeaways for me was just how many buyers and sellers find their agent through referrals. 
My guess is for a lot of agents out there, this is a hugely untapped resource. In fact, could you cite just how much of your business is done via referral?
One of the biggest keys to getting more referrals is to just ask for them. It's really simple, yet somewhat of … (0 comments)

 
Liz Froment, Real Estate Content Creation (Blogs, Emails, Copy)

Liz Froment

Real Estate Content Creation (Blogs, Emails, Copy)

Boston, MA

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