Unfortuantely, if you're site is not prepared, you can see your ranking plummet. That's terrible, especially if you have spent a lot of time focusing on making your site keyword heavy. Just a few days ago, there was a new change to the alorithm released. But this time it actually focused on non-responsive sites.
Because so many people now (almost half) are browsing the internet using their smart phones or tablets, if your website isn't responsive you have a good chance of … (4 comments)
Just a few weeks ago, I was quoted in an article about email marketing on Forbes.com. Not only was it a huge confidence boost, but I also got a bunch of new traffic to my site. Plus, now I can say "featured on Forbes.com" in my own marketing efforts.
You might notice that some people keep popping up again and again in magazines or on websites. I did in my industry and I wanted to know how I could get more press in the news.
Enter: HARO. The site is called Help A Reporter … (8 comments)
marketing: Five of My Favorite Productivity Tools
- 04/17/15 12:19 PM
I don't know about you, but there have times when it's been a struggle to stay productive. After a lot of searching and trying different methods, I've come up with a few productivity tools that have been an amazing help for me. Here they are: ToDoist I've tried a lot of To Do lists and this one is my favorite. It's quick and easy, and I like that it syncs with my Google calendar, so I don't have to bother adding my list in multiple places. I also like ToDoist because it has a number of features like having color coded projects, labels and filters, … (0 comments)
marketing: The Best Times to Post on Social Media
- 04/17/15 11:50 AM
You might have seen a few infographics floating around about the best times to post on social media. If you haven't it's a good idea to take a look. One mistake people often make is they think posting everything at the same time is a good idea. Unfortunatley, that usually isn't the case. You see you can attract a lot of different people to your website if you work on posting your Tweets, blog posts, Facebook posts and even YouTube videos all at different times during the week. These stats from QuickSprout provide one of my favorite looks at the best times to post on social … (4 comments)
marketing: How to Make Awesomely Clickable Blog and Social Media Photos
- 04/16/15 03:13 AM
If you read my post up yesterday, The Easiest Way to Wow People With Your Blog Photos, I left you with a little bit of a cliffhanger. Sorry about that, but I know people don't have time to read blogs all day (you'd rather be out selling!) So I try to make mine on the shorter side. Anyway, today I want to show you how I made the photos you saw in my examples yesterday. It's super easy. I use two tools. The first is my favorite free stock photo site Pixabay, and the second is an awesome free photo creating site called Canva. Step 1: … (3 comments)
marketing: The Easiest Way to Wow People With Your Blog Photos
- 04/16/15 02:54 AM
Let's face it, people are visual. Even though we're taught not to judge a book by it's cover, when you see something that catches your eye, aren't you more likely to click on it? I know I am. That's why I decided to up my game a bit on my own blog over at The Property Copy Co. I wanted to make my blog photos a bit more eye catching. And I wanted the photos to be able to do double duty. Now, I can use my photos at the top of my blog posts as well as on all my social media. I actually … (2 comments)
marketing: 3 Easy Opt-ins You Can Create Today
- 04/07/15 03:09 AM
Getting someone to give you their email address today is hard. That's because so many people have been spammed and now, understandably, are much more wary of giving out their email. So, in order to successfully get those email addresses today you need to do two things. The first is offer something of true value, and the second is be creative. With so much online marketing coming our way everyday, we're desensitized to seeing the same old offer every week "sign up and join my email newsletter." Doesn't exactly get the blood rushing, now does it? Let's fix that, today. Here are three creative … (2 comments)
marketing: 3 Email Campaign Ideas to Help Grow Your Business
- 04/07/15 02:34 AM
You probably know by now that I'm all about the email campaign. I truly think it's one of the very best ways you can grow you brand, give clients value and grow your business. Now, the biggest issue I hear when it comes to email campaigns is people don't know where to start. It can feel daunting and complex, and most busy agents don't have the time to even start thinking about how to get started. So, why not make things easy then? Here are 3 quick and simple ideas you can use to build an email campaign around. Let's get to it, shall we? Welcome Series This one is easy … (4 comments)
When you write a new blog post you have to do a lot of work to get it out there.
Most people typically spend 80% of their time producing content and only 20% of their time promoting it. In reality, many of the very best marketers out there flip those numbers.
Of course, it's important to be sure you're providing your readers (and potential clients) with high quality content, but you want to make sure people can actually see it too. … (3 comments)
marketing: Are You Using Facebook Video?
- 03/02/15 02:53 AM
We know that Facebook is a default method for getting in touch with potential clients online, sometimes to the detriment of other sites.
However, what I do give Facebook credit for is they are quick to try out new things, and if you jump on them quickly, you can see a massive advantage over your competition.
Remember when everyone was very upset that Facebook was charging money to run ads?
Well, there were two types of people out there when that happened. The first was swearing off Facebook forever as an ineffective platform, the second were using the very … (3 comments)
I know, it's kind of a strange question, unless you're looking for some newfound celebrity. But, when it comes to being found online the very first thing you need is an online presence.
Many of the most successful real estate agents are really focusing in on building their online brand. That can be through getting active on social media, having a blog, being seen as an area real estate expert, and making nice websites for their area or expertise.
How much of these are you doing?
What a lot of agents have found … (0 comments)
marketing: Are You Mobile Ready?
- 02/14/15 12:37 AM
Mobile is huge today. Did you know mobile search is overtaking the traditional desktop or laptop computer?
In fact, the vast majority of internet users today own a smart phone, I'm guessing you're in that group too. Just think about how often you are using your phone for everything but calls and texts. Chances are, quite a bit.
Your potential clients are doing the same. More and more people are using their phone (and tablets) as the place they start their search. This is certainly true for real estate.
Here are a few stats to back it up: … (0 comments)
marketing: How Good is Your Local Exposure?
- 01/30/15 05:49 AM
A lot of real estate professionals, and people in the industry like mortgage brokers, do a deep focus on their local area. This can be a great way to get more qualified leads, especially when you are seen as THE local expert in your region. But, many don't because they feel like it's just too time consuming. The good news is it doesn't have to be that way. Why? Because of syndication. Here's how it can work. Reach out to a few of your local newspapers, blogs, even social media sites. Ask if you can become the local real estate expert, … (5 comments)
marketing: 5 Tips to Improve Your Twitter Skills
- 01/30/15 04:41 AM
One of the biggest issues people find when using social media is trying to still come across as a human. This is especially true when you are part of a brand. The good news there are a couple of easy things you can do to promote your brand on Twitter and also showcase your personality as well. This is going to help you gain more followers, have higher engagement and add some potential leads to your pipeline. Let's take a look. 1. Use a variety of media. Don't just stick to text. You can use all sorts of tools to insert … (4 comments)
marketing: How to Use BuzzSumo to Find Content and Ideas Quickly
- 01/27/15 05:05 AM
In my last post, Three of My Favorite Time Saving Social Media Tools, I got a lot of comments from people who had never heard of the tools I'd mentioned but were very interested.
So, I figured, since I am pretty experienced in all three, I'd devote a few blog posts to diving a bit deeper into each one. I know how so many people in real estate are super pressed for time, so learning a new system from scratch can seem pretty daunting.
Hopefully, this will help!
Let's get started.
BuzzSumo
You can signup for … (2 comments)
marketing: Three of My Favorite Time Saving Social Media Tools
- 01/26/15 10:31 PM
Still struggling to find time to market yourself online via social media? I know the feeling! That's why I thought I'd share some of my favorite tools I use for social media that are real time savers. Here they are: BuzzSumo What I love about BuzzSumo is it tackles two things at once. First, it shows you what some of the most shared content for a particular keyword has been over a period of time. Second, it gives you a great look at what type of content is being shared, perfect for thinking about your own blog posts. Here's a … (48 comments)
marketing: The Easiest Way to Get Client Referrals
- 01/09/15 03:51 AM
In my last post on here I gave a bunch of hard data from a report released by the National Association of Realtors on buyer and seller trends. In it, one of the biggest takeaways for me was just how many buyers and sellers find their agent through referrals. My guess is for a lot of agents out there, this is a hugely untapped resource. In fact, could you cite just how much of your business is done via referral? One of the biggest keys to getting more referrals is to just ask for them. It's really simple, yet somewhat of … (0 comments)
marketing: How 40% of Buyers Find an Agent (Are You Missing Out?)
- 01/09/15 03:35 AM
How much homework are you really doing in your business? What, homework? We're not in junior high any more! Well, guess what, just because you are a professional in your field and know more about real estate than most people ever will, you can always learn more. I specifically dedicate time each week to learning. Of course, I'm a big nerd, but that's beyond the point.There are always things to learn, and the simple fact of the matter is it's a really easy way to get ahead of the competition. Where's a good place to look? Why not start with industry reports. You can … (5 comments)
marketing: 36 Blogging Tips to Attract Clients Again and Again
- 12/28/14 01:35 PM
Blogging is hard. No doubt about that. But, when done right it can be a massive boon for your business. Many agents can get huge portions of their business from their online brand, including blog posts, email series and newsletters. The key, however, is to do it right. Follow these tips to make sure your blog starts off on the right track and you will be poised for success. Before You Start Understand your audience – You need to know exactly who it is you are writing for. If you have a speciality you focus on, go all in on it. Yes, … (1 comments)
I think by now we all know how Google likes to spring surprise algorithm changes on us at a moment's notice. 
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