acceleragent: The Trends and Issues Shaping the Market
- 11/03/08 10:26 AM
According to RealtyTrac®, more than 272,000 homes in United States received at least one foreclosure-related notice in July 2008. This is up 55% from the same month, a year ago. RealtyTrac® reports that as many as 750,000 foreclosed homes are in their database of homes for sale, i.e. 17% from the 4.5 million U.S. homes that were up for sale in 2008. To deal with the financial crisis, lenders are requiring larger down payment and higher credit score, squeezing many home buyers out of owning a home - even though prices have fallen. What does this latest trend mean for the … (0 comments)
acceleragent: Part Two: Where to find customers during turbulent times
- 11/03/08 10:24 AM
Over the past few weeks each time I've read newspaper, listen to car radio or watched TV I was left with an impression that "Armageddon" is upon us. Bad news bombards us from every corner of universe from every TV and computer screens, print media and car or TV speakers. Financial crisis is the most talked about topic of discussions from the board room to the bedroom. Today's head line on Yahoo.com reads: "The Commerce Department reported Wednesday retail sales decreased 1.2 percent last month, nearly double the 0.7 percent drop that had been expected. It was the biggest decline since … (0 comments)
acceleragent: iPhones and Meebo and my website (oh my!)
- 10/08/08 04:47 AM
Many times I have assisted my PropertyMinder, Inc. Realtor clients in setting up chat services on their websites. I have been using the free utility from Meebo for quite a while (almost three years) and I have found the most recent release to be nothing short of cool. By going to www.meebo.com you can log into any of your online instant messenger accounts at Yahoo, AOL, ICQ, Google Talk, MSN and others. This is nice, but the real gem is when you create your own Meebo account, you can create your own chat system and integrate it into your website through the … (2 comments)
acceleragent: Should your website be consumer-centric or agent-centric?
- 09/29/08 10:55 AM
Is consumer-centric web presence is merely a hype or a new Web 2.0 online marketing? Last month the Industry leaders and technology experts gathered at the RISMedia 19thAnnual Leadership Conference in New York. Among many topics they discussed whether real estate practitioners should and how to make Real Estate websites consumer centric. Aric Kazarnovsky, Executive Vice President, PropertyMinder, Inc. together with other panelists like Michael Fisher, Sr. Vice President of Marketing Coldwell Banker Real Estate, Pat Lashinsky, President of ZipRealty, Ashfaq Munshi, CEO Terabitz, Jonathan Blood, Vice President Delta Media Group offered advice and best practices on how to run the best … (0 comments)
acceleragent: Ask for the lead!
- 09/09/08 06:45 AM
How long is a client on your website before they encounter a lead capture device? A Realtor® may have a website for a multitude of reasons and purposes, but most often it is for lead generation. After one second of being on a PropertyMinder AccelerAgent Real Estate Website an opt-in drop down box will appear. The box will include a message that can be customized by the Realtor®. If a visitor hits the OK box, their email information and name are instantly put into the client relationship management (CRM) database in the website. The message in the drop down box is editable so … (2 comments)
acceleragent: The Magic Bullet has been found!
- 09/03/08 03:27 AM
I have helped to make websites successful for a few years now. I have some basic principles for anyone to use as a beginning road map to becoming an online success. Understanding, implementation and follow through. What you say? Work?!? The magic bullet for online success is work?!! Yes. Website success is directly tied to working with the website in an effective manner. Preferably using work methods that have been successful for others so that you can show a return on your time investment as soon as possible. Understanding. You should understand the basics of search engine optimization. You should be … (0 comments)
acceleragent: Is History turning the page on you?
- 08/25/08 09:34 AM
I've found the most ideal age to begin training tomorrow's realtor. The rough starting age can be anywhere from 8 to 14 years old. The youths in this age group have access to technology that was not imaginable fifteen years ago and they are not burdened with the memories and experiences of yesterday's technology. Your surroundings become a part of you as you grow up and for these kids, text, video, instant and all forms of virtual messaging are almost second nature. The use of the internet for social networking is part of their daily lives and they can participate in … (0 comments)
acceleragent: 21st Century Testimonials
- 08/13/08 11:26 AM
A good testimonial is a nice thing. It strokes our ego, reminds us of a good sale that we were part of and also it helps us to show a track record to possible future clients. I do believe that a good group of testimonials as well as a clean bill of health from the Better Business Bureau is something I look for in a few businesses I contract services from. Much like references on a resume, many Realtors® will keep a list of references from past clients and make these references, or testimonials, available on their website for the whole world … (0 comments)
acceleragent: Vista! Make it easy and you'll be happier!
- 08/11/08 10:55 AM
If you are going to buy a new computer and you have been chewing your nails about the change to the Vista operating system, I may have some relief for you. In my opinion, Vista is probably one of the most marketed releases to receive such an absolute cold shoulder from the targeted audience since the McDonalds's Arch Deluxe. The most common complaints I read about always boiled down to change and complexity. XP was an excellent system and many people don't have the extra time nor inclination to begin to fathom a new operating system that looks so alien in … (2 comments)
acceleragent: Don't get a new computer yet.
- 08/07/08 03:43 AM
I have heard a common statement from many different Realtors® over the last few years that I wanted to share with you for consideration. During my day I may help up to twenty people with technical issues or training on their PropertyMinder AccelerAgent Real Estate Websites. "My computer is slow. I'm going to buy a new one soon." is the statement I get from time to time. When I find out that their computer is maybe a year or two old, I am sorry that they have to get rid of what is still a new computer to me. While assisting these clients … (3 comments)
acceleragent: First things first on your Website ROI
- 08/04/08 12:01 PM
While working for PropertyMinder, Inc. I have seen both ends of the ROI from website universe. I've seen the very successful and driven real estate website and I've seen the website that earns zero ROI for it's Realtor®. I thought today I would mention some of the differences between the extremes of success and the agony of business website oblivion. I've helped to set up many AccelerAgent Real Estate Websites across the nation and done my best to assist clients with the extra tips and tools to help their websites to gather new leads for them. PropertyMinder has an abundant amount of Realtor® … (3 comments)
acceleragent: Increase your Open House Traffic NOW!
- 08/01/08 06:22 AM
Last weekend, while driving around different areas of the Silicon Valley of California, I saw multiple open home fold out signs on corners sporting a picture and name of a Realtor® and pointing the way to the open home. This is nothing new and I've seen these same signs week after week. This time I decided to check on what other marketing these Realtors® had done. I found most of the Open Homes in the MLS service, three of them on Craigslist, and only one of them on most other online related open home posting services like Google Base or Backpage. … (2 comments)
acceleragent: Craigslist Flag War! What is it good for? Location location location..
- 07/30/08 03:21 AM
Joe Metz, a Realtor® that uses the PropertyMinder AccelerAgent Real Estate Website, recently asked me for assistance in one of his real estate Marketing efforts. Joe places ads for REO or foreclosure properties on Craigslist every week. These ads had drawn the attention of someone who began flagging and removing them from Craigslist. This is the basics of what I found through my research. I slightly modified Joe's ads and told him to be thankful for the flags. Craigslist is a free online classified listings service. Since it is free, it has a high amount of traffic and Craigslist does not … (4 comments)
acceleragent: Image Marketing vs. Direct Response Marketing
- 07/28/08 08:08 AM
"With so much competition in the market, one of the largest mistakes I see agents make is creating marketing just like everyone else" Says one of the instructors of the PropertyMinder TECH-MAR Clinic. So often we see real estate agents using only "image based" marketing, which focuses on the agent's qualities such as "honesty" or "integrity" and it often confuses the consumer, who gets overwhelmed with how to choose a real estate agent. In order to implement an effective real estate marketing plan, you will need to learn the basics of "direct response marketing". This is a type of marketing that … (3 comments)
acceleragent: Bloggers Connect Workshop - wow...
- 07/24/08 09:03 AM
I spent all of yesterday (Wednesday July 24th) at the Inman News Real Estate Connect SF 2008 Bloggers Connect Workshop. It's an easy thing to say "Blogging is big" and to mean it, but have you ever had an epiphany in relation to the size of an object? I've been to the top of the leaning tower of Pisa. I've hiked to the top of the Vesuvius volcano and looked down upon Pompeii. I've asked the woman I loved to marry me and she said yes. During these times there was a moment of no sound in my head except for … (0 comments)
acceleragent: New business is the "why"
- 07/16/08 04:45 PM
*Editor's Note: The five must-haves for a real estate website are: who, what, when, where and why. Day five of this series on the 5Ws of Internet marketing answers the "why"-why build a community hub. In the past four posts, topics from finding a target audience to different ways of reaching them have been offered. The answer to "why" is "to create new business". All of this effort is designed to help a Realtor® to transform their PropertyMinder AccelerAgent Website into a solid real estate lead generation tool. The backbone of this transformation is the hub concept. Like spokes of … (0 comments)
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