Your overlooked and underused, yet empowering, marketing stash: MLS Searches & Custom IDX.
What you're missing: 1) Getting your website on Google's "good-side." 2) Treating your website like a department store to increase visitor and consumer traffic. 3) Providing and delivering exactly what folks are looking for in a home.
2 months into 2016. The stakes are higher and ignorance is hardly bliss. See (and absorb) everything in action first hand.
MLS Searches LIVE WEBINAR Tuesday, March 1st 9:00 am (PST) / 11:00 am (CST) / 12:00 pm (EST)
"I close at least 5 transactions annually because of the AccelerAgent Custom IDX search tool. It saves me so much time."- Emcee Arah, PropertyMinder customer. Catch you on the webinar, Tim 408.213.4668 tim@propertyminder.com PropertyMinder Marketing
You deserve the best of both marketing worlds. Namely: cutting-edge, easy-to-use technology and warm originality that sets you apart from the rest. We will provide, and help you master, both before Spring. Earn more referrals, keep yourself memorable & loved by others, and make yourself top-of-mind when it matters most: when folks are ready to buy, sell, & refer.
Start (or continue) your journey with us before the busy season is here! Client Relationship Management LIVE WEBINAR Tuesday, February 9th 9:00 am (PST) / 11:00 am (CST) / 12:00 pm (EST) Get a peek at fresh marketing content, personalized (text) templates and emails/pitches! "AccelerAgent CRM works for me 24/7. It frees me (1 comments)
Valentine’s Day is around the corner. So, we’re in a particularly generous and loving mood. If our Client Relationship Manager (CRM) tool had a dating profile: Gender: Half technology, full bodied warmth. Status: Ready to mix, mingle and create lasting relationships. Birthplace: The AccelerAgent (PropertyMinder) headquarters. Body Type: Flexible and capable enough to send mass emails, each with a personal flair. Occupation: Ensuring contacts feel that they have a close relationship with you and habitually redirecting them back to your website. Hobbies: Keeping your marketing outreach simple yet effective, coming off as human and not robotic, and making sure contacts are strategically organized and consistently emailed and tracked to get you the most responses. Interests: Earning you more referrals, (2 comments)
The real estate springtime rush is here- make sure your pipeline is fully nourished for spring. The average person knows 3 real estate agents. It's time to eliminate the other 2 real estate agents that are going after the same business you are going for this spring. You have days to let your past clients and leads know that you are their agent. To remind them of your website. Your name. Your exceptional, warm service. You have a few days to become top-of-mind before the busy season. Cut in line and take the business that you deserve. The tools you need: A phone (any phone will (3 comments)
There's less than a month before Spring is "officially" here. This is your early bird chance to get fully equipped with the best "reach out" practices. This is more than a CRM marketing tool. It's learning to: a) entice, grab and keep the focus on you... b) engage in practices that distinguish you from the "have-nots" in real estate... c) give folks the opportunity to like you... d) ...and remember that it's not "who you know" it's "how well they know you". Let's do it! Client Relationship Management LIVE WEBINAR TODAY Thursday, February 3:00 pm (PST) / 5:00 pm (CST) / 6:00 pm (EST)
"AccelerAgent CRM works for me 24/7. It frees me up. I keep clients informed automatically and (2 comments)
We're already 10 days into the new year. You should already be reaching out via your CRM. Frankly, making the effort shouldn't be like pulling teeth. If you keep things simple yet effective... consistent and warm... ...you'll have folks in the palm of your hand, when it matters most: When they're ready to buy or sell in 2016. Let's go get 'em. Client Relationship Management LIVE WEBINAR Tuesday, January 12th 9:00 am (PST) / 11:00 am (CST) / 12:00 pm (EST) "AccelerAgent CRM works for me 24/7. It frees me up. I keep clients informed automatically and they feel that I have their back!
My business also continues to grow 12% - 14% every year." - Joe Piazza Top 1% (0 comments)
What are you doing to grab the attention of folks that you want to impress and “wow” (like your online audience) in 2016? Committing to just 2 of the following tips in January is a great way to kick things off. Hone into your most vital real estate resources, and best marketing practices, to retain folks all year long. 1) Keep up with the “younger crowd.” Millennials, the generation that grew up in the age of the Internet and mobile apps, are one of the fastest growing real estate demographics. Targeting, and appealing to, this blossoming segment of the market is huge. With that said, (2 comments)
buyers: Is an Internet lead better than a past client? The answer: Nope.
- 12/17/15 03:01 AM
Generating leads vs. Losing less business. (Another) holiday real estate marketing blog post by our VP of Marketing and Sales Tawd Frensley The question: Is an Internet lead better than a past client? The answer: Nope. Internet leads can be broken down by the following: 1) They are curious enough to enter their contact info 2) They are bored at work (or home) 3) They lost relationship with their real estate agent 4) Or the ever-common, the "Routine Tire Kicker" We are not saying Internet leads are bad. In fact, they can be a wonderful supplement to your yearly transaction total. However, we put emphasis on the word "supplement". Focusing (10 comments)
Our VP of Marketing & Sales, Tawd Frensley, explains how our new service "Homebrella" is relevant to you.
Q: What is Homebrella? A: A destination point on your PropertyMinder website that connects your clients and preferred service providers. Q: How does Homebrella work? A: Add your favorite service providers to Home Care Center inside your PropertyMinder toolkit. We'll handle the rest.
Q: What happens next? A: Your service providers will receive their Homebrella Dashboard that will allow them to securely quote and communicate with your clients.
Q: What will it do for you? A: Homebrella will make you "all things real estate" which (0 comments)
Time for some real talk. Posting snapshots of your current meal on Facebook doesn’t do anyone any good. If anything, it’ll just remind people that they’re hungry or why they became a vegetarian.
We recommend dishing out the main course (and purpose) of social media - exposure and networking by underscoring your individuality, expressing your creative flair and putting your own personal (and memorable) stamp on everything you draft and/or share.
Americans spend more than 2 hours on mobile devices and social sites everyday. It's imperative to stay savvy and relatable when mingling online.
1) Post haikus or short words of wisdom (10 comments)
Remember to connect with service (home care & improvement) providers - and be "All Things Real Estate" for your leads and clients - with Homebrella! Earlier this week it rained for the first time in a long time in the Bay Area, where we are headquartered. This is a big deal for us Californians. Raindrops and puddles are on everyone’s minds, social media, and conversations.
Weather is a perfect reason to go into your PropertyMinder toolkit, click on ‘Send Message’ and write up a short, valuable email related to weather.
Or to pick up the phone and say ‘Hello” and ask them how (2 comments)
That's what folks should "feel" after opening any and all of your emails.
Words matter.
C.R.M. also stands for: Cut the Robotic Mumbling
Use it the right way, your CRM should also serve to generate more referrals. You'll never know how injecting personalized flair and warmth can enhance your image and trigger more responses - until you give it a try, today.
Client Relationship Management LIVE WEBINAR
Thursday, November 5th at 3:00 pm (PST) / 5:00 pm (CST) / 6:00 pm (EST)
"AccelerAgent CRM works for me 24/7. It frees me up. I keep clients informed automatically and they feel that I have their back!" -Joe Piazza Silcon Valley Top 1% (0 comments)
2 BR, 2 BA, 13 Ghosts... Same Listing Agent? We’re putting a big listing-related myth to rest. Retain hot seller leads, listing prospects and past clients once and for all - with Seller's Corner... Read More.
Help Leads & Clients Avoid Eerie Syndicate Portal Traps Some more MLS fact v. fiction and online myth-busting. You may already be well-aware, but do you have a plan and the necessary tools to take action? We do... Read More.
Product & Company Updates Your New MLS Search This'll give you chills. An incredible, systemwide change launches this November - just in time for the holidays. Learn more about this supercharged search... Read More. Your New Email (0 comments)
You work off of referrals because: 1) They don’t cost you marketing dollars. 2) The lead is more qualified than an internet lead.
No one really knows how many referrals they lose - but it happens, often.
Referrals are NOT lost because another real estate agent “stole” the person. They’re lost because the person could not find you in a short amount of time.
People remember domain names better than phone numbers or email addresses. How memorable is your marketing? Your website? Your last conversation? How difficult are you making it for people to refer you business?