Valentine’s Day is around the corner. So, we’re in a particularly generous and loving mood. If our Client Relationship Manager (CRM) tool had a dating profile: Gender: Half technology, full bodied warmth. Status: Ready to mix, mingle and create lasting relationships. Birthplace: The AccelerAgent (PropertyMinder) headquarters. Body Type: Flexible and capable enough to send mass emails, each with a personal flair. Occupation: Ensuring contacts feel that they have a close relationship with you and habitually redirecting them back to your website. Hobbies: Keeping your marketing outreach simple yet effective, coming off as human and not robotic, and making sure contacts are strategically organized and consistently emailed and tracked to get you the most responses. Interests: Earning you more referrals, … (2 comments)
crm: You have 29 days to become top-of-mind before the busy season.
- 01/28/16 08:36 AM
The real estate springtime rush is here- make sure your pipeline is fully nourished for spring. The average person knows 3 real estate agents. It's time to eliminate the other 2 real estate agents that are going after the same business you are going for this spring. You have days to let your past clients and leads know that you are their agent. To remind them of your website. Your name. Your exceptional, warm service. You have a few days to become top-of-mind before the busy season. Cut in line and take the business that you deserve. The tools you need: A phone (any phone will … (3 comments)
crm: The (Deep) Cleaning Guide for your Internet Real Estate Marketing
- 01/28/16 08:20 AM
The Annual Campaign – Sorting and Throw Away Tip Have you updated your Annual Campaigns lately? If not, you may be sending out the same one you did last year. Go to Client Relationship Management and then to Follow Up Campaign Click on each of your Annual Campaigns and: Choose a different message/ Change the design of it, if you like. Verify that the date for the campaign is the correct day you would like it to be sent/
Be original, have fun, and be yourself. Your personality will shine through and people will notice. This is a people business. Nobody clicks on generic, boring content. Don’t be … (0 comments)
Week 1: Make sure all contact records have at least one MLS search or Seller's Corner notification active at all times (even if they only receive the alerts once a month).
Scan your database for incomplete records (missing info like phone numbers, birthdays, anniversaries, etc.) and take steps to complete them Week 2: Verify that all holiday and other messages are appropriate and scheduled at the right time (this is also a great time to choose a new graphic template for the email messages)
Week 3: Check out our latest design upgrades to make sure your website looks as sharp … (2 comments)
There's less than a month before Spring is "officially" here. This is your early bird chance to get fully equipped with the best "reach out" practices. This is more than a CRM marketing tool. It's learning to: a) entice, grab and keep the focus on you... b) engage in practices that distinguish you from the "have-nots" in real estate... c) give folks the opportunity to like you... d) ...and remember that it's not "who you know" it's "how well they know you". Let's do it! Client Relationship Management LIVE WEBINAR TODAY Thursday, February 3:00 pm (PST) / 5:00 pm (CST) / 6:00 pm (EST)
"AccelerAgent CRM works for me 24/7. It frees me up. I keep clients informed automatically and … (2 comments)
crm: The Simplicity Might Shock You (Re: Getting More Responses in 2016)
- 01/08/16 08:09 AM
We're already 10 days into the new year. You should already be reaching out via your CRM. Frankly, making the effort shouldn't be like pulling teeth. If you keep things simple yet effective... consistent and warm... ...you'll have folks in the palm of your hand, when it matters most: When they're ready to buy or sell in 2016. Let's go get 'em. Client Relationship Management LIVE WEBINAR Tuesday, January 12th 9:00 am (PST) / 11:00 am (CST) / 12:00 pm (EST) "AccelerAgent CRM works for me 24/7. It frees me up. I keep clients informed automatically and they feel that I have their back!
My business also continues to grow 12% - 14% every year." - Joe Piazza Top 1% … (0 comments)
crm: Warmest, merriest wishes to you (And what we have in store for you!)
- 12/23/15 05:47 AM
It's hard to believe this year is coming to an end. We know you have earned this rest time during the holidays. We wholeheartedly wish you and your loved ones a happy, healthy, restful holiday season and a successful 2016. This year, we hope you had the chance to try out our new website templates, got to attend one of our webinars, and were able to read a few of our weekly articles. If not, we can personally introduce you to everything you can take advantage of at PropertyMinder. We are here to personally help you this year or next year. … (2 comments)
crm: Win The 2016 Vote:Agents, Politicians & Lasting New Year's Resolutions
- 12/22/15 06:24 AM
December Tips Of The Week Product & Company Updates We're breaking in the new year, in-style! New Year. New MLS Search. It's finally here. We mean it this time. An incredible, systemwide change officially rolls out January 2016. Learn more about this supercharged search... Read More.
Homebrella: A Home Run For Clients Connect your clients with trusted service providers. As their agent, you are all things real estate: Home purchase. Home values. Home improvement. Home sales... Read More. 2016 Projects Underway Overhaul of the AccelerAgent CRM. It will focus on making client information more accessible, simplicity of use, integrated with tasks and … (0 comments)
5) Increase traffic to your official headquarters (your website). Sometimes worthwhile candidates don’t get enough media coverage. You might be asking yourself: What's Wrong With My Website? Why Isn't It Being Found? Take a deep breath. We’ve broken it all down for you. We also hosted 2 exclusive SEO webinars in 2015. You can access a recording via Dropbox: “How To Make A Google-Friendly Website”. (If you’d also like a copy of the accompanying SEO checklist and tips, just let us know and we’ll send you one.)
If you haven’t noticed, we love sharing easy and clear-cut “how-tos” and lists about things that … (4 comments)
As you may know, 2016 is a presidential election year. But we won’t get into that.
We’re asking: what positive traits do agents and political figures have in common? If you stop and think about it, quite a few - and in the best way imaginable. Both roles require a passion for representing and achieving the best interests of people, authentic and effective communication skills, confidence, integrity, and, of course, a special kind of warmth and charisma.
Also parallel to the political arena, catchy slogans, ads and gimmicks in real estate only get you so far. Similar to voters, your leads and clients don’t want … (0 comments)
crm: It's not "who you know" but "how well they know you."
- 12/15/15 07:58 AM
Like what you're reading? Jump on the next Client Relationship Management webinar! The guest blog posts just keep coming this holiday season. (Another) guest blog post by Tawd Frensley, our VP of Marketing and Sales It's not "who you know" but "how well they know you." Just because you have someone's name and an email address, does not mean they are a client. Their name and email address is simply a key to open a door. It is your job to knock on this door until they answer and ultimately invite you in. Once you are in is when you can begin to develop a relationship. Here is the … (3 comments)
A lead is nothing until you communicate with them. This falls under qualification (that is, leads you have purchased or that have been routed to you from your broker). This communication will prove the lead as either "hot" or "cold". However, just as hot water slowly cools off, so do leads. Your consistent interaction via email, text, or voice maintains the warmth of the lead throughout the sales cycle. But what creates the most "warmth?" Emails are often ignored since the average person opens only 10% of the emails they receive. So you … (0 comments)
Maybe you are doing a little online shopping, or you are resting in between meals. We have an idea of what you can do a few minutes a day to get your business the attention it deserves come January 1, 2016. (Which is 40 days away, folks.) Organize your database by placing clients into the appropriate groups in your CRM. For example, if you have a cousin that bought a home in 2010, they should be in your: - Referrals/Family Folder - Sellers’ Folder - 5-year-owners' folder A good CRM will allow you to create … (4 comments)
What can 20 minutes get you? Plenty… - 5 homeowners set up on Seller's Corner so they stay connected to their neighborhood. (Pssst....register for this week's Seller's Corner webinar, now!) - 5 buyers set up in your CRM on a Listing Alerts so they keep coming to YOUR website. (Pssst....register for today's CRM webinar, now!) - Write a 2 sentence email and blast it out. - A fun winter questionnaire or a contest sent to your database to generate an email response. - Send a “How are you?” text message to as many people in your phone that you can - so your cell phone number is right in their hand.
Simply put: divided mini-tasks mean less stress and more … (0 comments)
That's what folks should "feel" after opening any and all of your emails.
Words matter.
C.R.M. also stands for: Cut the Robotic Mumbling
Use it the right way, your CRM should also serve to generate more referrals. You'll never know how injecting personalized flair and warmth can enhance your image and trigger more responses - until you give it a try, today.
Client Relationship Management LIVE WEBINAR
Thursday, November 5th at 3:00 pm (PST) / 5:00 pm (CST) / 6:00 pm (EST)
"AccelerAgent CRM works for me 24/7. It frees me up. I keep clients informed automatically and they feel that I have their back!" -Joe Piazza Silcon Valley Top 1% … (0 comments)
Stop beating around the bush. Simply deliver what will compel homeowners to turn to you when they're ready to sell or list: the value of their home.
We'll help you secure a listing (or more) within the next 4 months. End 2015, and begin 2016, strong.
Seller's Corner & Client Tracking LIVE WEBINAR Tuesday, November 3rd 9:00 am (PST) / 11:00 am (CST) / 12:00 pm (EST)
Seller's Corner: The Lasting Impact
- Prevents clients from grabbing flyers and contacting agents off "For Sale" signs. - Keeps clients from attending open houses and winding up in another database. - Most importantly: Seller's Corner keeps your contacts and clients … (0 comments)
"They're heeeeere..." - your personalized email templates, that is.
Your patience has paid off. After weeks of extensive revisions (and a whole lot of heart and commitment), we have officially begun adding freshly written email (text) templates to your AccelerAgent CRM.
These messages can serve as both e-mail blasts and drip email campaigns to guide and build lasting relationships with your buyers, your sellers, your leads and your clients. We also kept in mind the dynamic process of reconciling the relationship between technology and the inherent human warmth of real estate. In other words, everything you'll be sending via email is down-to-earth, genuine, eloquent and non-robotic.
As highlighted in previous updates: here's … (4 comments)
1) Create a folder for all of the people that have referred business to you. 2) Measure the strength of the relationships you have with these people (from 1 to 5, 5 being strong) 3) If these referrers are 3's, 4's, or 5's, then the objective is to convert the rest of your database to be the same. Old School Wednesday: Q:What did real estate agents do to stay connected with their clients prior to the Internet? A: They had their relationships, a phone, and a calendar. Do not let the sterile abyss of the Internet dictate the relationships you have with … (0 comments)
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