database: What Happens When You're "Busy" In 2019.
- 01/09/19 04:38 PM
Hi ActiveRainers, Quick question - what is "busy" and what are you busy doing?Most agents say they are busy but all that means is they are focused on 1 or 2 customers. Customers that are eating up all your time. The issue is that the rest of your database suffers. If 2 needy customers ate up 3 months of your life, then how top of mind do you think you are with the rest of your database? You're not. At all. This is where we come in and this is what I want to show you. The website we want to build for you will … (4 comments)
database: WATCH: CRM Mastery (Smart Home Seller Marketing)
- 03/19/18 05:03 PM
Tawd Frensley, PropertyMinder VP of Sales & Marketing, provides extensive insight on how to fully nurture buyer and seller leads, maximize client retention, stay top-of-mind, and strengthen your marketing efforts, through the implementation of exceptional practices and cutting-edge technology. Howdy ActiveRainers, Today we hosted another free webinar in our "WEBSITE AND MARKETING MASTERY" series. This one is all about maximizing your referrals, home seller and buyer leads, listings, and relationship potential via your CRM (Client Relationship Manager). If you missed our last free webinar (featuring Custom IDX tutorials and a sneak peek at our new home seller lead capture), click here to watch it … (2 comments)
database: How Does The AccelerAgent CRM Empower You? Let Us Count The Ways...
- 02/14/18 06:12 PM
Howdy Active Rainers, We wrote a piece a while back on the incredible benefits of owning your own CRM (Client Relationship Manager). It was such a hit that we decided to create an infographic that you can share with folks who are in need of inspiration to get with the program (that may even be YOU...) (Read the original blog post content in it's entirety, below the infographic). As always, we'd love to hear your feedback! Tim Marketing Director Direct | 408.213.4668 Buy Just 3 Months, Get 2 Completely Free + Free Service For Existing Customers With Our Referral Program
Your homesellers (and homebuyers, for that matter) are less likely to respond to emails that come off as generic, overused, or bland.
My suggestion to you: celebrate (and focus and capitalize on) their individuality (I'll even define it for you - Individuality: (noun) the quality or character of a particular person or thing that distinguishes them from others of the same kind, especially when strongly marked.)
Not every lead or client is the same. That's why we have an entire webinar dedicated to helping you strategically organize your contacts and email marketing practices, to maximize your listings and referrals. … (0 comments)
database: Sellers Are Yours. And Yours Alone. Act Like It.
- 02/01/17 02:12 PM
Your livelihood (aka - your database of leads, clients, buyers and sellers) should remain yours, and yours alone. Period. End of story. Agreed? Then secure and shield them from the competition with a personal CRM.
… (7 comments)
database: You're Elected: The Real Estate Neighborhood Expert.
- 11/07/16 08:06 AM
Hi ActiveRainers, Tim here. How've you been? Election Day has me wondering - have you ever thought of your marketing as part of an ongoing election? Like politics - catchy ads and slogans in real estate only get you so far. Your "undecided voters" (leads and clients) don't want sweet talk or short-lived remedies. They want honest answers and lasting solutions to challenges and issues they're facing. What're you doing to rile up your base (your database, that is) of "undecideds?" Well, you can't make someone buy or sell (or "vote" for) you. But you can make them think of you when they're ready to make important decisions (buy, sell & refer)
What can 20 minutes get you? Plenty… - 5 homeowners set up on Seller's Corner so they stay connected to their neighborhood. (Pssst....register for the next Seller's Corner webinar, now!) - 5 buyers set up in your CRM on a Listing Alerts so they keep coming to YOUR website. (Pssst....register for the next CRM webinar, now!) - Write a 2 sentence email and blast it out. - A fun questionnaire or a contest sent to your database to generate an email response. - Send a “How are you?” text message to as many people in your phone that you can - so your cell phone number is right in their hand.
Simply put: dividing mini-tasks means less stress and more balance. Less … (0 comments)
It's not how many people you have in your database. It's how well you know the people in your database. If this wasn't the case, then you could consider the phone book your CRM. (if agents actually called, that is) Just because the Internet exists, doesn't mean you don't need to build relationships. Just because email exists, doesn't mean you shouldn't call your clients. If your business is not where you want it to be, point some blame. However, just try not to blame the market. The only part of the market you should blame, is your market-ing. Relationships … (4 comments)
database: Hosting an Open House this weekend? Keep in mind this mantra
- 05/20/16 04:20 AM
The neighbors that you meet are curious for a couple of reasons: 1) They don't have a real estate agent providing them with neighborhood information to keep them informed. 2) Like many, their agent has left the business because they weren't able to succeed.
Why do we say this? -Every Email Counts. -Every Call Counts. -Every Conversation Counts. Tomorrow you may meet someone that is considering selling in the future. Tomorrow your database will get a few new names. Tomorrow, engage in conversations that matter and ask questions that last. Let this be your mantra: Tomorrow you will forge new relationships and meet new people that will see how driven, … (3 comments)
How many referrals did you get in 2015? Secondly, who were the people that referred you business?
Next, measure the relationship you have with these people. Did these referrals come from: - Random occurrences from strangers you just met? OR - People that you have a good relationship with? I am going to go out on a limb here and say that your referrals each year come from individuals that know you quite well.
We don't care if you have a marketing budget. Marketing is not isolated to spending … (0 comments)
Our VP of Sales and Marketing, Tawd Frensley, is back with another stirring guest blog entry. But first - a quick heads up: Be sure to peruse our latest 5-star reviews - they may be the final nudge you need to finally take advantage of your 30-day free test drive. (Did we also mention that our writers draft original marketing content for every one of our customers)?
How long does it take to forget someone? Well, word around the campfire is that you divide the length of the relationship by 2 (obviously I pulled this from the Internet about getting over an Ex, but nonetheless the … (2 comments)
If you aren't providing hyper-local real estate activity, comparables, and market values to your homeowners, do you think they won't go and find it on their own? Ask yourself this: Would someone rather sit in a dark room or go find the light switch? Open Houses are that light switch! Zillow and other websites (in their mind) is that light switch!
So yes, when the cat's away, the mice (your database) will play. But in … (2 comments)
Hey there, ActiveRainers, Ready to host your Open House(s) this weekend? Remember to take a couple of minutes and scan your Plan Of Action, if you haven't already. *Do not forget to place a sign-up sheet at the entrance.* Ask people to provide their name(s), email address(es), home address(es) and phone number(s). (You'll be glad you did. Think about following up on multiple levels.) Here's a sneek peek at the next Tip Of The Week: "Your Open House Follow-Up Script (Part I)" (To be used the following Monday, or 1 - 2 days after, your Open House)
Before you reach out to anyone, enter ALL of the contacts from your Open House sign-up sheet into your CRM – … (2 comments)
Our VP of Sales and Marketing had himself a blog rant. We hope you like it. The most expensive website in the world goes to..... You! Congratulations on being able to afford a website that costs you 6 figures every year. You must be rich.
Wait! You don't pay 6 figures for your website? No, no, you actually do. Here's how: Your database has 250 contacts. You did 7 deals last year. For every 10 contacts in your database, should equal a transaction (buyer, listing, or a referral). So you missed out on 18 deals. Holy Smokes! Multiply that by your average commission (lets say $8,000) Grand total = $144,000 in business.
Send more listings Back To The Future. YOUR future - with Seller's Corner.
Transform hot seller leads from a distant memory of your past, into an engaging and exciting reality of your present.
Time is precious. Take back your seller leads and clients, now.
Seller's Corner & Client Tracking LIVE WEBINAR
Tuesday, March 22nd 9:00 AM (PST) / 11:00 AM pm (CST) / 12:00 pm (EST) “I just closed a $750,000 deal within days of having Seller's Corner!" - Andre Holley, new PM customer. Seller's Corner: The Lasting Impact - Prevents clients from grabbing flyers and contacting agents off "For Sale" signs. - Keeps clients from attending open houses and winding up in another database. - Most importantly: Seller's Corner keeps your contacts and clients … (0 comments)
database: Take Your Database Back and Reconnect
- 03/16/16 06:30 AM
Purchasing stock can be a lucrative investment for many people. Buying a home is no different. If a person doesn’t know how much their investment is worth, how will they know when to sell?
Entirely too many homeowners are under the impression that their home is worth less than it actually is … and their agent is the only one to blame. The Agent/Stock Broker Approach is a strategy that many agents do not follow.
Often, agents lose their value once a person has purchased a home. Many agents are guilty of the “On to the next one” mentality. This happens through neglect or a lack of functional tools.
So what … (0 comments)
database: Only having a Brokerage-provided website is straight up dangerous.
- 03/16/16 04:28 AM
Sharing isn't always caring (for yourself) Would you give someone your bank account information? Would you give someone access to all of your hard work, all of our resources, all of your connections and networks? All of your knowledge? The things you spent years nurturing, gathering, and earning? Chances are there are very few people out there who you would simply hand over the goldmine of your wealth and success. There are few people in life we should trust with this information. Well, we're afraid to say, that that is exactly what agents do when they use the Broker-provided website and CRM. They store all their contacts (their livelihood, essentially), all in one place- … (5 comments)
Week 1: Make sure all contact records have at least one MLS search or Seller's Corner notification active at all times (even if they only receive the alerts once a month).
Scan your database for incomplete records (missing info like phone numbers, birthdays, anniversaries, etc.) and take steps to complete them Week 2: Verify that all holiday and other messages are appropriate and scheduled at the right time (this is also a great time to choose a new graphic template for the email messages)
Week 3: Check out our latest design upgrades to make sure your website looks as sharp … (2 comments)
Hi ActiveRainers, Quick question - what is "busy" and what are you busy doing?Most agents say they are busy but all that means is they are focused on 1 or 2 customers. Customers that are eating up all your time. 
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