email: Best. Subject Lines. Ever. (5 Quick Tips)
- 02/16/18 03:26 PM
Happy Friday, Active Rainers! First impressions mean a lot - that includes the subject lines you use in your email marketing. Agree? Disagree? Already practice these "musts"? We'd love to hear from you, as usual.
Tim Marketing Director Direct | 408.213.4668 Buy Just 3 Months, Get 2 Completely Free + Free Service For Existing Customers With Our Referral Program More marketing advice can be found on our featured Tip Of The Week Archive page.
by Andy Coffaro PropertyMinderMarketing
You’re probably aware that one of the best ways to nurture your leads is through engaging, compelling, and enlightening email newsletters. There are best practices you should employ when sending them out, including using fun and casual language and providing … (0 comments)
email: Say more than "Gobble, Gobble."
- 11/15/17 11:43 AM
Howdy ActiveRainers, FYI: Thanksgiving is next Thursday, November 23rd. From getting as much office work done as possible beforehand to buying everything on your checklist for the big day - I realize you're probably incredibly busy. Feel free to literally, copy, paste (edit at your discretion), and send the message below to folks in advance to save some time. ;-) - Tim
Email Subject Line Option #1: Have a quick sec before Thanksgiving? This (and you) really matter to me… Email Subject Line Option #2: Your generosity is enough to be thankful for this year. Email Subject Line Option #3: Your home is in good (and thankful) hands.
Dear ______, Time to put … (1 comments)
email: Creepy Clowns Are No Laughing Matter – Neither Is Home Care.
- 10/12/17 11:32 AM
Howdy ActiveRainers, Halloween is a couple weeks away. Irrespective of whether or not you personally celebrate the holiday, it won't hurt to set up an email marketing campaign. Why not, right? I've drafted a quick greeting you can literally copy, paste (edit if you'd like) and send out.
Subject Line Ideas: Your Home This Halloween Stay Fearless (In Your Home) This Fall Creepy Clowns Are No Laughing Matter – Neither Is Home Care Hey there _____, “All Hallow’s Eve” is just around the corner. Any special plans this year? Here’s hoping your home is not the target of any tricks involving eggs, pumpkins, dreaded toilet paper, or any creepy clown stalking (Did you read about … (4 comments)
Given the fact that parent-child dynamics vary from person to person, I tried to be as inclusive as possible when drafting the greeting below. Let me know what you think - and feel free to use the content in an email marketing campaign (it's never too early to schedule one - you can literally copy, paste, fill in the blanks and send it).
While you're at it, remind folks that father YOU know best when it comes to meeting their ALL of their real estate needs. *Subject Line suggestions: - … (0 comments)
You've got your email list of leads. Some are folks you've sold to in the past while others you met standing in line for your morning Starbucks. No matter how you attain it, a lead is a lead is a lead. One of the best marketing strategies to stay top of mind with your leads and increase the odds of doing business with them is through email newsletters. But are you sure you're employing the best strategies before sending them out? If not, here's how. Test Your Email Subject Lines Perhaps one of the more enjoyable aspects of sending out email newsletters is figuring out … (20 comments)
email: 3 Simple Tips To Keep Your Sellers Engaged Long-Term.
- 05/23/17 01:43 PM
by Andy Coffaro PropertyMinder Marketing We know how busy you are from the time you wake up and have your first cup of coffee until your head hits the pillow that night. That’s why we’re giving you three incredibly simple ways to stay engaged with your sellers not just today, but also for years and decades to come to maximize your revenue. #1. Give Your Sellers Free, Awesome, and Relevant Content A great way to stay top of mind with your home sellers is to give them free content on a regular basis. Here are just a few ideas in the order of most efficient to time-consuming – … (6 comments)
What can 20 minutes get you? Plenty… - 5 homeowners set up on Seller's Corner so they stay connected to their neighborhood. (Pssst....register for the next Seller's Corner webinar, now!) - 5 buyers set up in your CRM on a Listing Alerts so they keep coming to YOUR website. (Pssst....register for the next CRM webinar, now!) - Write a 2 sentence email and blast it out. - A fun questionnaire or a contest sent to your database to generate an email response. - Send a “How are you?” text message to as many people in your phone that you can - so your cell phone number is right in their hand.
Simply put: dividing mini-tasks means less stress and more balance. Less … (0 comments)
email: There are 5 months until 2017, so let's get back to the basics.
- 07/26/16 04:14 AM
We live in a digital age where information surrounds us. The Internet has become our expert advice and where we go to find answers. But... In our digital age, human interaction suffers. You may have experienced the sad sight of a family at a restaurant, all eyes glued to their phones or tablets, or the unfortunate, common occurrence of kids outside on a beautiful summer day, heads down, staring at their smartphones. Let's connect with people organically and genuinely. This is a people business. Or put more of yourself in your Facebook posts and your emails. Connect with people directly. Try texting. Be yourself. Experiment. Be the … (4 comments)
email: Hosting an Open House this weekend? Keep in mind this mantra
- 05/20/16 04:20 AM
The neighbors that you meet are curious for a couple of reasons: 1) They don't have a real estate agent providing them with neighborhood information to keep them informed. 2) Like many, their agent has left the business because they weren't able to succeed.
Why do we say this? -Every Email Counts. -Every Call Counts. -Every Conversation Counts. Tomorrow you may meet someone that is considering selling in the future. Tomorrow your database will get a few new names. Tomorrow, engage in conversations that matter and ask questions that last. Let this be your mantra: Tomorrow you will forge new relationships and meet new people that will see how driven, … (3 comments)
Here’s a practical layout of what you should be focusing on as we head into May. Other than enjoying the sunshine, the blooming flowers, refreshing hikes, and the beach, of course. Isn't spring the best?
Okay, here goes...
Remember to use your intuition. Mix and match the order of the weeks, including the tasks and their durations, based on your own priorities and personal aspirations. If you need additional guidance or suggestions, just let us know. We're here for you virtually around the clock.
If you are not a customer, use May as an opportunity to start a free 30 day test trial … (5 comments)
Mother's Day is just a few days away. Have you set up your Mother's Day email campaigns yet? (Keep reading if you need Mother's Day email texts!) Have you thought about calling your contacts and beginning the conversation with, "Happy Mother's Day!" or "What are your plans for Mother's Day?" You can even weave in a reminder to people for them to not forget to pick up that important Mother's day gift or bouquet of flowers. Remember to update your social media posts, as well. Ask questions, post something funny, or encourage people to share their favorite photos of mom or memories of mothers at home. Try to incorporate mothers and houses somehow in your marketing. Many … (6 comments)
email: It's up to you to take advantage of this!
- 03/29/16 06:08 AM
Jump on the next free CRM webinar! It's up to you to take advantage of this! We (Tim and I, that is) have personally written TWO new email groups which are now in your Toolkit's Message Library: "Brand New Lead (Buyer)" and "Captured Website Visitors (Buyer)" Luck, it has been said, is what happens when preparation meets opportunity. We urge you to use these new email texts on your new buyer leads and on your captured website visitors, who express interest in buying. If you are not a customer we urge you to take a test drive. Very importantly, please let me know which of these emails are working for … (2 comments)
email: Think of it this way...
- 02/10/16 03:45 AM
There is a month and a half left until spring. Set aside 15 minutes to give out your business card. Here is one that you can do for 15 minutes two, three, or four times a week: Pass out a few business cards in an area you want to sell homes. Make sure your website's domain name is printed on them. It can also be at an open house. It could be someone you simply cross paths with today. Perhaps now that the weather is better, try going door-to-door. The farmer's market, your local coffee shop, a community festival...the list of places to simply say "Hello," is endless. This is your chance to engage in face-to-face encounters that put … (5 comments)
email: You have 29 days to become top-of-mind before the busy season.
- 01/28/16 08:36 AM
The real estate springtime rush is here- make sure your pipeline is fully nourished for spring. The average person knows 3 real estate agents. It's time to eliminate the other 2 real estate agents that are going after the same business you are going for this spring. You have days to let your past clients and leads know that you are their agent. To remind them of your website. Your name. Your exceptional, warm service. You have a few days to become top-of-mind before the busy season. Cut in line and take the business that you deserve. The tools you need: A phone (any phone will … (3 comments)
email: It's not "who you know" but "how well they know you."
- 12/15/15 07:58 AM
Like what you're reading? Jump on the next Client Relationship Management webinar! The guest blog posts just keep coming this holiday season. (Another) guest blog post by Tawd Frensley, our VP of Marketing and Sales It's not "who you know" but "how well they know you." Just because you have someone's name and an email address, does not mean they are a client. Their name and email address is simply a key to open a door. It is your job to knock on this door until they answer and ultimately invite you in. Once you are in is when you can begin to develop a relationship. Here is the … (3 comments)
A lead is nothing until you communicate with them. This falls under qualification (that is, leads you have purchased or that have been routed to you from your broker). This communication will prove the lead as either "hot" or "cold". However, just as hot water slowly cools off, so do leads. Your consistent interaction via email, text, or voice maintains the warmth of the lead throughout the sales cycle. But what creates the most "warmth?" Emails are often ignored since the average person opens only 10% of the emails they receive. So you … (0 comments)
Maybe you are doing a little online shopping, or you are resting in between meals. We have an idea of what you can do a few minutes a day to get your business the attention it deserves come January 1, 2016. (Which is 40 days away, folks.) Organize your database by placing clients into the appropriate groups in your CRM. For example, if you have a cousin that bought a home in 2010, they should be in your: - Referrals/Family Folder - Sellers’ Folder - 5-year-owners' folder A good CRM will allow you to create … (4 comments)
What can 20 minutes get you? Plenty… - 5 homeowners set up on Seller's Corner so they stay connected to their neighborhood. (Pssst....register for this week's Seller's Corner webinar, now!) - 5 buyers set up in your CRM on a Listing Alerts so they keep coming to YOUR website. (Pssst....register for today's CRM webinar, now!) - Write a 2 sentence email and blast it out. - A fun winter questionnaire or a contest sent to your database to generate an email response. - Send a “How are you?” text message to as many people in your phone that you can - so your cell phone number is right in their hand.
Simply put: divided mini-tasks mean less stress and more … (0 comments)
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