First off, who doesn't like FREE stuff? - AgentViewApp.com: free mobile app JUST for agents.- SPW4U.com: free Single Property Websites for all of your listings.
WEEK 3: Change things up. Start a small raffle. Something easy-on-the-wallet. Send out a survey email blast tailored to 2 distinct groups (Your Buyers and Your Sellers). Offer a $5 Starbucks gift card to the first 2 responders from each category. (FYI - you can actually buy and send cards online.) Survey for Your Buyers: "Hey there! ___, here. How have you been? Things are great on this end. If you have a few seconds, can you answer 2 quick questions? I'm giving the first 2 responders a $5 Starbucks gift card, … (2 comments)
Ideally, you'll want to start each week by following up with your buyer and seller leads, from any weekend Open House(s) you may have hosted or attended, with Parts I & II of your Open House Follow-Up Phone Script. By the way - don't forget about your preparatory Plan Of Action we wrote for you.
WEEK I: Are you familiar with Star Wars Day on May 4th? (aka - "May the 4th Be With You.”) Believe it or not, simplicity speaks volumes. Just ask Darth Vader. Think back to that one Star Wars quote that virtually everyone knows (including us not-so-ardent fans): … (0 comments)
-It's simple and effective. Some PropertyMinder customers got responses in less than an hour. -It takes 20 minutes a day or less a day. -You will trigger virtually immediate responses by proving your value one automatic email at a time. -It delivers accurate home values to your sphere of influence, so … (2 comments)
Hey there, ActiveRainers, Ready to host your Open House(s) this weekend? Remember to take a couple of minutes and scan your Plan Of Action, if you haven't already. *Do not forget to place a sign-up sheet at the entrance.* Ask people to provide their name(s), email address(es), home address(es) and phone number(s). (You'll be glad you did. Think about following up on multiple levels.) Here's a sneek peek at the next Tip Of The Week: "Your Open House Follow-Up Script (Part I)" (To be used the following Monday, or 1 - 2 days after, your Open House)
Before you reach out to anyone, enter ALL of the contacts from your Open House sign-up sheet into your CRM – … (2 comments)
Look at your hand. You’ll see it has 6 parts to it; your index finger, your thumb, your ring finger, your pinky, your (sometimes notorious) middle finger, and, of course, your palm.
So, what’s the “Real Estate High-Five?” 5 at-your-fingertips marketing elements that ensure you have folks in the palm of your hand when it matters most: when they're ready to buy, sell and refer. Let's take this, digit-by-digit.
1) Index (Contacts). The average person knows 2 agents. Stay #1 with your CRM (your personal index). Blast mass or one-on-one emails (holidays, open house follow ups, extra listing … (2 comments)
email marketing: It's up to you to take advantage of this!
- 03/29/16 06:08 AM
Jump on the next free CRM webinar! It's up to you to take advantage of this! We (Tim and I, that is) have personally written TWO new email groups which are now in your Toolkit's Message Library: "Brand New Lead (Buyer)" and "Captured Website Visitors (Buyer)" Luck, it has been said, is what happens when preparation meets opportunity. We urge you to use these new email texts on your new buyer leads and on your captured website visitors, who express interest in buying. If you are not a customer we urge you to take a test drive. Very importantly, please let me know which of these emails are working for … (2 comments)
email marketing: Your Personalized Marketing Content Recap & Reminder: Take Advantage
- 03/22/16 06:45 AM
Call us perfectionists – but we believe in going above and beyond our clients’ standards. That includes access to personalized marketing content for any and all circumstances. With that said, we’re recapping some of our most popular conversation-starters we’ve written for PropertyMinder agents and brokers. Before you read on, we’d also like to add – aside from our cutting-edge tools, if none of the following inspires, alarms or compels you to take a free 30 day test drive (including one-on-one writing requests) – we frankly do not know what will. See for yourself:
- NEW: Past Client & Lead Email Marketing Content: What Have … (0 comments)
Life is not about waiting for the storm to pass – it’s learning to dance in the rain (and chasing the proverbial pot-of-gold at the end of the rainbow). Speaking of weather, remember to take advantage of it as a valid reason to reach out and start a meaningful conversation. This March is your shot to make other agents (figuratively) green with envy, and (literally) make some green of your own in the process - by, well, staying G.R.E.E.N: Guess: Well, predict. Look into saved MLS search data. What do leads/clients need the most? What are they researching? Then, reach out and show your interest by warmly delivering relevant and useful info. … (0 comments)
What you're missing: 1) Getting your website on Google's "good-side." 2) Treating your website like a department store to increase visitor and consumer traffic. 3) Providing and delivering exactly what folks are looking for in a home.
2 months into 2016. The stakes are higher and ignorance is hardly bliss. See (and absorb) everything in action first hand.
MLS Searches LIVE WEBINAR Tuesday, March 1st 9:00 am (PST) / 11:00 am (CST) / 12:00 pm (EST)
"I close at least 5 transactions annually because of the AccelerAgent Custom IDX search tool. It saves me so much time."- Emcee Arah, PropertyMinder customer. Catch you on the webinar, Tim 408.213.4668 tim@propertyminder.com PropertyMinder Marketing
… (0 comments)
email marketing: Ready-to-go past client email text & pitches for spring & summer 2016
- 02/24/16 08:10 AM
Hi there, We've asked our writers to come up with effective, great-sounding past-client email text for you. And they delivered! Or use them as pitches for in-person or over-the-phone conversations, too. Why not make sure you make the most of the first 6 months of 2016? It's so easy to simply say "hello"and remind people what it is you do. Write to people individually or send out a mass email blast. You can even try to call 10 people per week that you have not spoken to in a while and use these as pitches. Choose one or try them all. What's there to lose, right? Email 1: How have you … (2 comments)
"Heart-y" as in wholesome, effective, full of warm energy and, well, heart. Convert leads into lasting relationships and reliable sources of new referrals for your business.
CRM: Winning Over Hearts & Minds
You deserve the best of both marketing worlds. Namely: cutting-edge, easy-to-use technology, and fresh originality that sets you apart from the rest.
You need more than a solid CRM marketing tool. You need the best outreach practices. Some ideas include, but are not limited to: A) enticing, grabbing and keeping the focus on you, B) engaging in practices that distinguish you from the "have-nots" in real estate, C) giving folks the opportunity to like you, and remembering that it's not … (0 comments)
Your efforts to convert hot seller leads into clients, lasting relationships and reliable sources of new referrals, should be unrelenting, multi-faceted and vigilant.
Why not ensure you’re covered on each “marketing front” to grab every listing and referral opportunity wherever, and however, they arise?
1) Technology: uncomplicated and effective. Working in tandem with Seller’s Corner, your CRM will maximize your ability to identify promising prospects and successfully secure more listings & referrals, this year and next. a) First off, it’s always a good idea to keep emails memorable and keep the spotlight on you as much as humanly possible to make lasting … (2 comments)
email marketing: Get the Best of Both "Marketing Worlds"
- 02/04/16 10:03 AM
You deserve the best of both marketing worlds. Namely: cutting-edge, easy-to-use technology and warm originality that sets you apart from the rest. We will provide, and help you master, both before Spring. Earn more referrals, keep yourself memorable & loved by others, and make yourself top-of-mind when it matters most: when folks are ready to buy, sell, & refer.
Start (or continue) your journey with us before the busy season is here! Client Relationship Management LIVE WEBINAR Tuesday, February 9th 9:00 am (PST) / 11:00 am (CST) / 12:00 pm (EST) Get a peek at fresh marketing content, personalized (text) templates and emails/pitches! "AccelerAgent CRM works for me 24/7. It frees me … (1 comments)
Valentine’s Day is around the corner. So, we’re in a particularly generous and loving mood. If our Client Relationship Manager (CRM) tool had a dating profile: Gender: Half technology, full bodied warmth. Status: Ready to mix, mingle and create lasting relationships. Birthplace: The AccelerAgent (PropertyMinder) headquarters. Body Type: Flexible and capable enough to send mass emails, each with a personal flair. Occupation: Ensuring contacts feel that they have a close relationship with you and habitually redirecting them back to your website. Hobbies: Keeping your marketing outreach simple yet effective, coming off as human and not robotic, and making sure contacts are strategically organized and consistently emailed and tracked to get you the most responses. Interests: Earning you more referrals, … (2 comments)
Week 1: Make sure all contact records have at least one MLS search or Seller's Corner notification active at all times (even if they only receive the alerts once a month).
Scan your database for incomplete records (missing info like phone numbers, birthdays, anniversaries, etc.) and take steps to complete them Week 2: Verify that all holiday and other messages are appropriate and scheduled at the right time (this is also a great time to choose a new graphic template for the email messages)
Week 3: Check out our latest design upgrades to make sure your website looks as sharp … (2 comments)
There's less than a month before Spring is "officially" here. This is your early bird chance to get fully equipped with the best "reach out" practices. This is more than a CRM marketing tool. It's learning to: a) entice, grab and keep the focus on you... b) engage in practices that distinguish you from the "have-nots" in real estate... c) give folks the opportunity to like you... d) ...and remember that it's not "who you know" it's "how well they know you". Let's do it! Client Relationship Management LIVE WEBINAR TODAY Thursday, February 3:00 pm (PST) / 5:00 pm (CST) / 6:00 pm (EST)
"AccelerAgent CRM works for me 24/7. It frees me up. I keep clients informed automatically and … (2 comments)
email marketing: The Simplicity Might Shock You (Re: Getting More Responses in 2016)
- 01/08/16 08:09 AM
We're already 10 days into the new year. You should already be reaching out via your CRM. Frankly, making the effort shouldn't be like pulling teeth. If you keep things simple yet effective... consistent and warm... ...you'll have folks in the palm of your hand, when it matters most: When they're ready to buy or sell in 2016. Let's go get 'em. Client Relationship Management LIVE WEBINAR Tuesday, January 12th 9:00 am (PST) / 11:00 am (CST) / 12:00 pm (EST) "AccelerAgent CRM works for me 24/7. It frees me up. I keep clients informed automatically and they feel that I have their back!
My business also continues to grow 12% - 14% every year." - Joe Piazza Top 1% … (0 comments)
Heard of the K.I.S.S. principle (Keep It Simple, Stupid)? Shock-value aside, this acronym will undoubtedly help to permanently brand this week's tip in your mind. For those not in your database (like Social Media connections or people you meet), post this no-nonsense, clear-cut content as your social media channel(s) "status" and/or when you introduce yourself in-person or via email: "I am not sure if you have a real estate agent, or what they're doing for you, but I would love to provide you with real estate activity in your neighborhood so you can see the value of your home in today's market." "My job as … (0 comments)
That's what folks should "feel" after opening any and all of your emails.
Words matter.
C.R.M. also stands for: Cut the Robotic Mumbling
Use it the right way, your CRM should also serve to generate more referrals. You'll never know how injecting personalized flair and warmth can enhance your image and trigger more responses - until you give it a try, today.
Client Relationship Management LIVE WEBINAR
Thursday, November 5th at 3:00 pm (PST) / 5:00 pm (CST) / 6:00 pm (EST)
"AccelerAgent CRM works for me 24/7. It frees me up. I keep clients informed automatically and they feel that I have their back!" -Joe Piazza Silcon Valley Top 1% … (0 comments)
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