emails: Least Annoying Ways To Gain Seller Lead Information. - 03/16/18 01:30 PM
 
Hey ActiveRainers,
Below is a quick word from my marketing colleague, Andy Coffaro, in addition to an infographic we created on the 7 Least Annoying Ways To Capture Email Addresses (the coveted home seller emails, in particular). Take it away, Andy:

"There’s arguably nothing more important to your real estate marketing campaigns than collecting high-quality leads via email signups. It’s pretty simple: If you don’t capture email addresses, you can’t keep your funnel jam-packed with high-quality leads that eventually convert to home buyers and sellers. 
Snagging emails isn’t as tough as you might think, however, and while there’s a myriad of ways to do … (2 comments)

emails: 7 Best Ways to Capture More Email Addresses to Increase Home Sales - 03/12/18 04:47 PM
 
by Andy Coffaro
PropertyMinderMarketing
 
There’s arguably nothing more important to your real estate marketing campaigns than collecting high-quality leads via email signups. It’s pretty simple: If you don’t capture email addresses, you can’t keep your funnel jam-packed with high-quality leads that eventually convert to homebuyers and sellers.
 
Snagging emails isn’t as tough as you might think, however, and while there’s a myriad of ways to do so, these are generally considered to be seven of the best methods for capturing them.
 
Let’s dig in, and make sure to contact us today if you need help with any of the following strategies below.
 
Exit-Intent Pop-Ups
Have you ever … (4 comments)

emails: 7 Least-Annoying Ways To Capture Email Addresses - 03/09/18 12:30 PM
 
by Andy Coffaro
Bonus Tip: If you’re trying to snag just home addresses, we’ve got a brand new tool you must check out.
These best practices must be integrated into your overall marketing campaign to help your real estate business capture more quality leads and maximize home sales and purchases.
 
Exit-Intent Pop-Ups: Provide an email subscription pop-up box when users are about to leave or close their browser tab.       
(Kissmetrics 2015)
 
Newsletter Sign Up: Provide a compelling weekly or monthly newsletter that users subscribe to via email addresses.
(ShortStack 2016)
 
Sticky Top Bar: Place an eye-catching bar that remains at the top of the screen even as users … (0 comments)

emails: Say more than "Gobble, Gobble." - 11/15/17 11:43 AM
Howdy ActiveRainers,
FYI: Thanksgiving is next Thursday, November 23rd.
From getting as much office work done as possible beforehand to buying everything on your checklist for the big day - I realize you're probably incredibly busy.
Feel free to literally, copy, paste (edit at your discretion), and send the message below to folks in advance to save some time.  ;-)
- Tim

Email Subject Line Option #1: Have a quick sec before Thanksgiving? This (and you) really matter to me…
Email Subject Line Option #2: Your generosity is enough to be thankful for this year. 
Email Subject Line Option #3: Your home is in good (and thankful) hands.

Dear ______,
Time to put … (1 comments)

emails: Creepy Clowns Are No Laughing Matter – Neither Is Home Care. - 10/12/17 11:32 AM

Howdy ActiveRainers,
Halloween is a couple weeks away.
Irrespective of whether or not you personally celebrate the holiday, it won't hurt to set up an email marketing campaign. Why not, right? I've drafted a quick greeting you can literally copy, paste (edit if you'd like) and send out. 

Subject Line Ideas:
Your Home This Halloween
Stay Fearless (In Your Home) This Fall
Creepy Clowns Are No Laughing Matter – Neither Is Home Care
Hey there _____,
“All Hallow’s Eve” is just around the corner. Any special plans this year?
Here’s hoping your home is not the target of any tricks involving eggs, pumpkins, dreaded toilet paper, or any creepy clown stalking (Did you read about … (4 comments)

emails: Maximize Homeseller Responses: 9 Email Marketing Tips - 09/28/17 10:49 AM

(6 comments)

emails: The "Homeseller-Specific" Approach - 06/20/17 05:32 PM
Howdy ActiveRainers,
Tim here, with a (homeseller) coaching moment...

Your homesellers (and homebuyers, for that matter) are less likely to respond to emails that come off as generic, overused, or bland. 

My suggestion to you: celebrate (and focus and capitalize on) their individuality (I'll even define it for you - Individuality: (noun) the quality or character of a particular person or thing that distinguishes them from others of the same kind, especially when strongly marked.)

Not every lead or client is the same. 
That's why we have an entire webinar dedicated to helping you strategically organize your contacts and email marketing practices, to maximize your listings and referrals.
(0 comments)

emails: 5 Email Tips That Transform Your Leads From Lukewarm to Scorching Hot - 06/08/17 02:37 PM
by Andy Coffaro
PropertyMinderMarketing
 
You've got your email list of leads. Some are folks you've sold to in the past while others you met standing in line for your morning Starbucks.
No matter how you attain it, a lead is a lead is a lead.
One of the best marketing strategies to stay top of mind with your leads and increase the odds of doing business with them is through email newsletters.
But are you sure you're employing the best strategies before sending them out?
If not, here's how.
Test Your Email Subject Lines
Perhaps one of the more enjoyable aspects of sending out email newsletters is figuring out … (20 comments)

emails: Try these past client and lead email texts. What do you have to lose? - 08/25/16 05:51 AM
Reconnect with your past clients and your leads with these free email texts (or pitches!)
It's so easy to say "hello"and to simply remind people what it is you do. Ask people how their summer is going so far. Ask your leads and clients where they went or are going on vacation. Talk about your favorite barbecue recipes and what the kids are doing during the day while school is out. These conversations will leave good impressions on people. 
-Send the email texts below to people individually or with a mass email blast.
-Or try calling 10 people per week that you have not spoken to … (0 comments)

emails: Your Listings Are On Their Way. - 07/19/16 06:45 AM
 
Hey ActiveRainers,
How've you been? Tim here, again, with a quick Script Of The Day.
Similar to recent ones, this email marketing greeting is only really relevant for agents actively working with sellers. 
If you're one of the many agents struggling with what some dub as "thinventory" - Seller's Corner is THE listing-generator you should turn to this summer, and beyond. Agents we work with have sparked results within minutes of using it.
That said - with us, you can virtually guarantee listings are on their way.
Let's make the following seller greeting a regular thing for you to be sending out...
Dear _______,
 
As we approach the finish line, there is so much to celebrate.
(0 comments)

emails: Early Bird Email Greeting: Father's Day. - 06/08/16 06:38 AM
 
 
Hey ActiveRainers,
Tim here - how's your June going?
Heads up (although you're probably already aware): Father's Day lands on Sunday the 19th.
Given the fact that parent-child dynamics vary from person to person, I tried to be as inclusive as possible when drafting the greeting below. Let me know what you think - and feel free to use the content in an email marketing campaign (it's never too early to schedule one).
 
*Subject Line: Unconditional (Sometimes Tough): Dad’s Love Knows No Bounds.

Fathers embody a unique kind of strength.
From training wheels to our first cars as adolescents, they take us on exciting routes in life.
(5 comments)

emails: Your Personalized Marketing Content Recap & Reminder: Take Advantage - 03/22/16 06:45 AM

Call us perfectionists – but we believe in going above and beyond our clients’ standards. That includes access to personalized marketing content for any and all circumstances.
With that said, we’re recapping some of our most popular conversation-starters we’ve written for PropertyMinder agents and brokers.
Before you read on, we’d also like to add – aside from our cutting-edge tools, if none of the following inspires, alarms or compels you to take a free 30 day test drive (including one-on-one writing requests) – we frankly do not know what will.
See for yourself:
 
- NEW: Past Client & Lead Email Marketing Content: What Have … (0 comments)

emails: "This. Is. Personal." - 11/04/15 03:30 AM
 
 
 
That's what folks should "feel" after opening
any and all of your emails.

Words matter.

C.R.M. also stands for:
Cut the Robotic Mumbling

 
Use it the right way, your CRM should also
serve to generate more referrals.
You'll never know how injecting personalized flair and warmth
can enhance your image and trigger more responses -
until you give it a try, today.

 
Client Relationship Management
LIVE WEBINAR
 
Thursday, November 5th at
3:00 pm (PST) / 5:00 pm (CST) / 6:00 pm (EST)
 
 
 
"AccelerAgent CRM works for me 24/7. It frees me up. 
I keep clients informed automatically and
they feel that I have their back!"
-Joe Piazza
Silcon Valley Top 1% … (0 comments)

 
PropertyMinder  (AccelerAgent), Modern Tools for the Modern Agent (PropertyMinder, Inc.) Rainmaker large

PropertyMinder (AccelerAgent)

Modern Tools for the Modern Agent

San Jose, CA

More about me…

PropertyMinder, Inc.

Address: 1101 So. Winchester Blvd, San Jose CA 95128, www.facebook.com/PropertyMinder, @PropertyMinder

Office: (800) 743-5820

Fax: (408) 243-5825

Email Me

Founded in 1999, PropertyMinder specializes in professional Internet image, lead capture and conversion, and website traffic generation.


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