marketing 101: Remind People You Exist In The Way That Works For THEM - Not You. - 07/12/16 04:25 AM
 
Question your referrals: who, what, when, where, why, and how.
Step 1 "Who": Segment your database into 2 groups: People WHO have referred you business the past 5 years and the one's that haven't (yet!)
Step 2 "What": WHAT was your last form of communication with the referring group (email, text, phone call, post card)?
Step 3 "When": WHEN did the referral occur in relation to the last form of communication (hint: client received your email and 4 days later referred a friend to you)?
Step 4 "Where": Look at your relationship with each referring client, WHERE did your relationship come from (family, friends, past co-workers, … (0 comments)

marketing 101: This Isn't The 90's. Your Marketing Budget Doesn't Matter. - 04/22/16 07:12 AM

Tawd Frensley (our VP of Sales and Marketing) has once
again graced us with a no-nonsense guest blog post.

How many referrals did you get in 2015?
Secondly, who were the people that referred you business?

Next, measure the relationship you have with these people.
Did these referrals come from:
- Random occurrences from strangers you just met?
OR
- People that you have a good relationship with?
I am going to go out on a limb here and say that your referrals each year come from individuals that know you quite well.

We don't care if you have a marketing budget.
Marketing is not isolated to spending … (0 comments)

 
PropertyMinder (AccelerAgent), Modern Tools for the Modern Agent (PropertyMinder, Inc.)

PropertyMinder (AccelerAgent)

Modern Tools for the Modern Agent

San Jose, CA

More about me…

PropertyMinder, Inc.

Address: 1101 So. Winchester Blvd, San Jose CA 95128, www.facebook.com/PropertyMinder, @PropertyMinder

Office: (800) 743-5820

Fax: (408) 243-5825

Founded in 1999, PropertyMinder specializes in professional Internet image, lead capture and conversion, and website traffic generation.


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