What is the 15 -20 minute plan? An extension of our 20 Minutes a Day, PAYS! It is spending 15 - 20 minutes of your time bettering relationships with your clients, growing your database, improving your internet presence, and maximizing your virtual brand.However, the 15 minute plan can only succeed if you are consistent with it. Pick 4 days a week so that you are spending 1 hour of your time doing something that will build future success. Here is a list of business-enhancing activities you can do for 15 - 20 minutes a day in 2015.
1) First, … (0 comments)
real estate blog: Facebook for Real Estate
- 07/26/09 03:01 PM
Build a branded social media community for your business. In 2006, the total marketing spent on social media was $350 million, the forecast for 2011 is more than $2.5 billion. Facebook was launched as a way for founder Mark Zuckerberg to connect with friends at Harvard. Today, Facebook has exploded online with nearly 200 million users, and a million new members joining each week in the U.S. alone. Social networking platforms like Facebook provide the business community an ability to get repeat exposure with the people within your network. Clients, peers, and prospects can make up your network, and you can … (2 comments)
real estate blog: Should real estate agents blog? No.
- 07/11/08 04:26 PM
The five must-haves for a real estate website are: who, what, when, where and why. Day four of this series on the 5Ws of Internet marketing answers the "where"—where should REALTORS® invest their time. “Should I blog?” Associate Broker Christina Ng asked.Should implies judgment, peer pressure.“Between phone calls, showings and hands-on client support, I just don’t have time,” she said. How do you invest your most valuable asset—time? What's the ROI? With 20 years of experience, Ng gets 80 percent of her business from referrals. So, should she blog?My answer: No. Don't waste your time blogging on the World Wide Web … (18 comments)
real estate blog: When to update your real estate website
- 07/10/08 11:44 AM
Editor's Note: The five must-haves for a real estate website are: who, what, when, where and why. Day three of this series on the 5Ws of Internet marketing answers the "when"— “when to update my real estate website.” When to update your real estate website depends on your goals. If your goal is to get found by qualified traffic and capture more leads, then update your site with search engine friendly content regularly. What if you’re goal is to earn more referrals? Take Broker Christina Ng as a case in point. With more than 20 years of field experience, Ng is … (8 comments)
real estate blog: Are you marketing to your referral base 100%?
- 06/27/08 12:20 PM
How do you invest your most valuable asset—time? What's the ROI? Cost-cutting is a mindset for bootstrapping REALTORS®. Gone is the day of diversifying advertising with no analytics. Re-thinking your real estate marketing strategy means eliminating expensive traditional practices (i.e. direct mail) that give you a 2 percent response rate. Make no mistake, REALTORS® are entrepreneurs. To make a net income in real estate, your marketing costs must be under 7 percent. As a self-employed salesperson, your livelihood depends upon your ability to close a deal. Having a startup mentality means identifying the right people and working to earn their trust … (2 comments)
real estate blog: Get benefits of a real estate blog without blogging
- 06/18/08 04:07 PM
Real estate is a face-to-face business. You're not selling a product, per se; you're selling your services. So how do you build rapport online and turn a stranger into a lifetime customer? In an automation era, replete with automatic follow-up campaigns, people long for personal attention and authentic communication. That's the point of need. Rethinking real estate websites, a blog is a conversation starter.Like any exchange, there's the requisite give and take. As interest ensues, quality interactions lead to personal relationships. Recognizing the value of these relationships is essential to your business.By frequently providing quality content, a REALTOR® gains credibility. The … (5 comments)
real estate blog: Social Networking: The New Age Cocktail Party
- 05/07/08 07:55 PM
Every party has rules that should be followed. These rules are usually simple and assure that everyone has a good time. Following social etiquette lessens one's chance of offending others and embarrassing herself. RSVP Cocktail Party (CP) Etiquette: If an invitation is sent, it's simply impolite to ignore it. You should accept it or decline it, but you should always respond. Social Networking Community (SNC) Etiquette - If are invited to join a SNC, do your homework first. You wouldn’t accept an invitation to any event. You should accept invitations from acquaintances -- at the very least. If you're uncomfortable declining … (2 comments)
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