real estate technology: A database of loyal buyers and sellers that remember you always. - 09/07/16 11:15 AM

 
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real estate technology: The building blocks of Top-of-Mind Awareness. - 08/19/16 05:33 AM
Top-of-Mind vs. Top-of-Heart. By Tawd Frensley The decision to sell a home can be broken down into 6 categories:1) They bought their home as an investment and this is the epitome of a seller’s market.2) They have outgrown their home because they brought children into the world. 3) They can finally downsize now that their adult children have decided to move out4) They have to relocate due to occupation change or retirement 5) They are underwater. Hopefully, this is never the case.6) Their neighbors bug them to no end.As a real estate agent, you do not have any control over these 6 categories. It is a … (0 comments)

real estate technology: Your clients and leads deserve more. And so do you. - 05/18/16 09:08 AM

 
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real estate technology: Use this NEW email text this weekend. (And tell us if it worked!) - 05/13/16 08:30 AM
 
 
Suggested Subject line: My job is to deliver what’s relevant to you 
 
Hi,
 
It’s been a while since we touched base, how have you been?
Are you finding the neighborhood reports I’m sending you to be helpful?
Would you like to change the frequency at which you’re receiving them?
My job is to deliver what’s important and relevant to you on your own terms.
Instead of waiting for the next Open House, if you would like to schedule a viewing please feel free to reach out to me and I will do my best to gain access to all of the information and … (0 comments)

real estate technology: Mother's Day for getting email responses & social media activity - 05/05/16 04:41 AM
Social media and social marketing is about getting people involved.
What better way to get people talking? And what a perfect transition to introducing your website, your recent transactions, and current neighborhood activity knowledge. 
 
-Ask people to post their favorite photo with mom or their most memorable, or funniest, memory.
Create a contest!
The winner gets a Mother's Day gets a gift certificate to a local florist,
restaurant, or any Mom-appreciation local business.
 
-Use Twitter, Instagram, Facebook, and LinkedIn.
-If you are comfortable, send a group text announcing your contest to your top 20 contacts. 
-You can also do this via email. 
Click here here for a free … (2 comments)

real estate technology: Give 'em somethin' to remember (or talk about). - 04/27/16 09:11 AM
Update one detail on your website for 15 minutes a day for summer. 
Summer is about 50 days away! 
Your website is just like a home staging before a sale.
It's the little additions and details that matter.
 It needs character, elegance, and maybe even a surprise here or there.
Make your website more authentic, more fun, and more useful.
 Give them something to remember. 
Your website should make people want to stay AND come back.
People should think to themselves:
"This agent has it together.
They care about about how they present themselves. 
I can see myself coming back.
I want to tell my friends about this agent." 

Check out the two example PropertyMinder websites below
and please register … (6 comments)

real estate technology: 8 weeks before summer. If you're goin to do anything- do THIS. - 04/18/16 08:16 AM
8 weeks until summer.
There is free Seller's Corner webinar tomorrow morning.
 
Hop on! 
 
What is Seller's Corner? 

-It's the easiest way to get your leads and clients thinking of your services before summer rolls around. 

The simple formula: 

Instant Neighborhood Alerts+
Drip Email Marketing+
Comparable Market Analysis=
Seller's Corner

Why use it?

-It's simple and effective. Some PropertyMinder customers
got responses in less than an hour.
 -It takes 20 minutes a day or less a day. 
-You will trigger virtually immediate responses 
by proving your value one automatic email at a time. 
-It delivers accurate home values to your sphere of influence, so … (2 comments)

real estate technology: The most expensive website in the world goes to... - 04/08/16 09:15 AM
 
 
Our VP of Sales and Marketing had himself a blog rant. We hope you like it. 
The most expensive website in the world goes to.....
You! Congratulations on being able to afford a website that costs you 6 figures every year. You must be rich. 

Wait! You don't pay 6 figures for your website?
No, no, you actually do. Here's how:
Your database has 250 contacts.
You did 7 deals last year.
For every 10 contacts in your database, should equal a transaction (buyer, listing, or a referral).
So you missed out on 18 deals. Holy Smokes! 
Multiply that by your average commission (lets say $8,000) 
Grand total = $144,000 in business.

Remember, … (4 comments)

real estate technology: 5 real estate marketing tasks to do during this first week of spring - 03/22/16 06:59 AM
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real estate technology: Take Your Database Back and Reconnect - 03/16/16 06:30 AM
Purchasing stock can be a lucrative investment for many people.
Buying a home is no different.
If a person doesn’t know how much their investment is worth,
how will they know when to sell?
 
Entirely too many homeowners are under the 
impression that their home is worth less than it actually is
… and their agent is the only one to blame.
The Agent/Stock Broker Approach
is a strategy that many agents do not follow. 
 
Often, agents lose their value once a person has purchased a home. 
Many agents are guilty of the “On to the next one” mentality. 
This happens through neglect or a lack of functional tools. 
 
So what … (0 comments)

real estate technology: Seller's Corner Webinar Tomorrow: The 5 steps you need to take - 03/09/16 06:50 AM
5 steps to take in these next few days before spring: 
1. Make sure your business card has
your website's domain name on it.
2.  Have at least 2 meaningful conversations (in person
or over email) per week and hand over your card.
Use these words:
 "I would love to provide you with free, up-to-date,
consistent neighborhood home values.”
3. Ask for their email address and home address. 
4. Learn how to use Seller's Corner
5. AND do these 3 things on your website to
gain spring and summer listings.
Solve problems. Be of value. Meet their needs.
Gain new clients and referrals.

Seller's Corner and Client Tracking
LIVE WEBINAR  Register here  Tomorrow, Thursday, March 10th
3:00 pm (PST) / 5:00 pm (CST) / 6:00 pm (EST)
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real estate technology: Ready-to-go past client emails/pitches for the first weeks of summer - 03/09/16 03:36 AM
Hi there,
We've asked our writers to come up with effective, great-sounding past-client email text for you. And they delivered.
Why not make sure you make the most out of the first few weeks of summer? 
It's so easy to simply say "hello"and remind people what it is you do. 
Write to people individually or send out a mass email blast. Shorten them if you need to. Experiment. 
You can even try to call 10 people per week that you have not spoken to in a while and use these as verbal pitches, vs written ones. 
Choose one or try them all. What's there to lose, right? 
 Hop on our … (4 comments)

real estate technology: 3 ways to gain spring and summer listings - 03/08/16 05:57 AM
 
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real estate technology: Listings, Leads & Luck Of The (PropertyMinder) Agent. - 03/07/16 07:36 AM

 
 
Life is not about waiting for the storm to pass – it’s learning to dance in the rain (and chasing the proverbial pot-of-gold at the end of the rainbow). Speaking of weather, remember to take advantage of it as a valid reason to reach out and start a meaningful conversation.
This March is your shot to make other agents (figuratively) green with envy, and (literally) make some green of your own in the process - by, well, staying G.R.E.E.N:
Guess:
Well, predict. Look into saved MLS search data. What do leads/clients need the most? What are they researching? Then, reach out and show your interest by warmly delivering relevant and useful info.
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real estate technology: Get Your March On: Intuitive Weekly Guide & Hearty Tools +Phone Script - 02/29/16 03:28 AM

 Go with your gut, be heartfelt and sincere, and make things happen with this comprehensive and thoughtful monthly marketing outline - designed primarily to ensure you hit the ground running as we head into March.
3 Hearty Tools to Trump the Competition: Easy as A-B-C.
"Heart-y" as in wholesome, effective, full of warm energy and well, heart. Convert leads into lasting relationships and reliable sources of new referrals for your business... Read More.
March's Intuition-Driven Week-by-Week Guide (+ Phone Script).
Piggybacking on February’s Week-by-Week plan, here’s a practical layout of what you should be focusing on as we head into March. Mix and match these easy tasks based on your own … (0 comments)

real estate technology: You do have control over one important thing - 02/25/16 03:36 AM
Top-of-Mind vs. Top-of-Heart. Less than one month until spring.
The busy season is very, very close. People are depending on you for information. 
By Tawd Frensley, PropertyMinder's VP of Marketing and Sales
The decision to sell a home can be broken down into 6 categories:
1) They bought their home as an investment and this is the epitome of a seller’s market.
2) They have outgrown their home because they brought children into the world. 
3) They can finally downsize now that their adult children have decided to move out
4) They have to relocate due to occupation change or retirement 
5) They are underwater. Hopefully, this is never … (0 comments)

real estate technology: 3 Easy Ways to Gain Listings In the First Half of 2016 - 02/24/16 07:23 AM
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real estate technology: The decision to sell comes from 6 categories. Does your face appear? - 02/16/16 03:58 AM
Top-of-Mind vs. Top-of-Heart. Today's Guest Blogger: Tawd Frensley
VP of Marketing and Sales at PropertyMinder
The decision to sell a home can be broken down into 6 categories:1) They bought their home as an investment and this is the epitome of a seller’s market.2) They have outgrown their home because they brought children into the world. 3) They can finally downsize now that their adult children have decided to move out4) They have to relocate due to occupation change or retirement 5) They are underwater. Hopefully, this is never the case.6) Their neighbors bug them to no end.As a real estate agent, you do not have … (2 comments)

real estate technology: Top-of-Mind vs. Top-of-Heart. A Valentine's Day view of Real Estate. - 02/12/16 07:17 AM
Top-of-Mind vs. Top-of-Heart. A Valentine's Day view of Real Estate.
By Tawd Frensley 
The decision to sell a home can be broken down into 6 categories:
1) They bought their home as an investment and this is the epitome of a seller’s market.
2) They have outgrown their home because they brought children into the world. 
3) They can finally downsize now that their adult children have decided to move out
4) They have to relocate due to occupation change or retirement 
5) They are underwater. Hopefully, this is never the case.
6) Their neighbors bug them to no end.
As a real estate agent, you do not have any control … (0 comments)

real estate technology: The (Deep) Cleaning Guide for your Internet Real Estate Marketing - 01/28/16 08:20 AM
The Annual Campaign – Sorting and Throw Away Tip
Have you updated your Annual Campaigns lately? If not, you may be sending out the same one you did last year.
Go to Client Relationship Management and then to Follow Up Campaign
Click on each of your Annual Campaigns and:
Choose a different message/
Change the design of it, if you like.
Verify that the date for the campaign is the correct day you would like it to be sent/
 
Be original, have fun, and be yourself. Your personality will shine through and people will notice. This is a people business. Nobody clicks on generic, boring content. Don’t be … (0 comments)

 
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PropertyMinder (AccelerAgent)

Modern Tools for the Modern Agent

San Jose, CA

More about me…

PropertyMinder, Inc.

Address: 1101 So. Winchester Blvd, San Jose CA 95128, www.facebook.com/PropertyMinder, @PropertyMinder

Office: (800) 743-5820

Fax: (408) 243-5825

Email Me

Founded in 1999, PropertyMinder specializes in professional Internet image, lead capture and conversion, and website traffic generation.


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