realtor: 5 Things (We Think) You Should Know (And Do).
- 06/01/18 02:43 PM
Howdy ActiveRainers, Tim here. Happy June! It's a new month, and I think it's time for a change of pace with the frequency, content, and style of our blogging. With that said, every Friday I'll be posting a "5 Things You Should Know (+ What To Do)." You may have seen similar formatting featured on other sites. I promise to keep ours as original (and as closely related to real estate) as possible. ;-)
1. Today is National Donut Day. What you should do: - Surprise someone. Treat a promising lead and/or client to a donut. … (10 comments)
realtor: iPhones and Meebo and my website (oh my!)
- 10/08/08 04:47 AM
Many times I have assisted my PropertyMinder, Inc. Realtor clients in setting up chat services on their websites. I have been using the free utility from Meebo for quite a while (almost three years) and I have found the most recent release to be nothing short of cool. By going to www.meebo.com you can log into any of your online instant messenger accounts at Yahoo, AOL, ICQ, Google Talk, MSN and others. This is nice, but the real gem is when you create your own Meebo account, you can create your own chat system and integrate it into your website through the … (2 comments)
realtor: Three "Must have" directory listings for your website
- 09/25/08 05:15 AM
Have you ever played the game Where's Waldo? I always think of search engines when I see a child playing Where's Waldo. Your website is much like the small Waldo character out there in the world wide web. People are trying to find your site but can't see the forest for the trees. In some cases, your website may not even be on the page if it is not listed by the search engines. Submitting your website to the search engines, specifically google and yahoo, is very important and it is easy and free. Those two search engines cover over half … (1 comments)
realtor: Ask for the lead!
- 09/09/08 06:45 AM
How long is a client on your website before they encounter a lead capture device? A Realtor® may have a website for a multitude of reasons and purposes, but most often it is for lead generation. After one second of being on a PropertyMinder AccelerAgent Real Estate Website an opt-in drop down box will appear. The box will include a message that can be customized by the Realtor®. If a visitor hits the OK box, their email information and name are instantly put into the client relationship management (CRM) database in the website. The message in the drop down box is editable so … (2 comments)
realtor: The Magic Bullet has been found!
- 09/03/08 03:27 AM
I have helped to make websites successful for a few years now. I have some basic principles for anyone to use as a beginning road map to becoming an online success. Understanding, implementation and follow through. What you say? Work?!? The magic bullet for online success is work?!! Yes. Website success is directly tied to working with the website in an effective manner. Preferably using work methods that have been successful for others so that you can show a return on your time investment as soon as possible. Understanding. You should understand the basics of search engine optimization. You should be … (0 comments)
realtor: Is History turning the page on you?
- 08/25/08 09:34 AM
I've found the most ideal age to begin training tomorrow's realtor. The rough starting age can be anywhere from 8 to 14 years old. The youths in this age group have access to technology that was not imaginable fifteen years ago and they are not burdened with the memories and experiences of yesterday's technology. Your surroundings become a part of you as you grow up and for these kids, text, video, instant and all forms of virtual messaging are almost second nature. The use of the internet for social networking is part of their daily lives and they can participate in … (0 comments)
realtor: Vista! Make it easy and you'll be happier!
- 08/11/08 10:55 AM
If you are going to buy a new computer and you have been chewing your nails about the change to the Vista operating system, I may have some relief for you. In my opinion, Vista is probably one of the most marketed releases to receive such an absolute cold shoulder from the targeted audience since the McDonalds's Arch Deluxe. The most common complaints I read about always boiled down to change and complexity. XP was an excellent system and many people don't have the extra time nor inclination to begin to fathom a new operating system that looks so alien in … (2 comments)
realtor: Don't get a new computer yet.
- 08/07/08 03:43 AM
I have heard a common statement from many different Realtors® over the last few years that I wanted to share with you for consideration. During my day I may help up to twenty people with technical issues or training on their PropertyMinder AccelerAgent Real Estate Websites. "My computer is slow. I'm going to buy a new one soon." is the statement I get from time to time. When I find out that their computer is maybe a year or two old, I am sorry that they have to get rid of what is still a new computer to me. While assisting these clients … (3 comments)
realtor: First things first on your Website ROI
- 08/04/08 12:01 PM
While working for PropertyMinder, Inc. I have seen both ends of the ROI from website universe. I've seen the very successful and driven real estate website and I've seen the website that earns zero ROI for it's Realtor®. I thought today I would mention some of the differences between the extremes of success and the agony of business website oblivion. I've helped to set up many AccelerAgent Real Estate Websites across the nation and done my best to assist clients with the extra tips and tools to help their websites to gather new leads for them. PropertyMinder has an abundant amount of Realtor® … (3 comments)
realtor: Increase your Open House Traffic NOW!
- 08/01/08 06:22 AM
Last weekend, while driving around different areas of the Silicon Valley of California, I saw multiple open home fold out signs on corners sporting a picture and name of a Realtor® and pointing the way to the open home. This is nothing new and I've seen these same signs week after week. This time I decided to check on what other marketing these Realtors® had done. I found most of the Open Homes in the MLS service, three of them on Craigslist, and only one of them on most other online related open home posting services like Google Base or Backpage. … (2 comments)
realtor: Craigslist Flag War! What is it good for? Location location location..
- 07/30/08 03:21 AM
Joe Metz, a Realtor® that uses the PropertyMinder AccelerAgent Real Estate Website, recently asked me for assistance in one of his real estate Marketing efforts. Joe places ads for REO or foreclosure properties on Craigslist every week. These ads had drawn the attention of someone who began flagging and removing them from Craigslist. This is the basics of what I found through my research. I slightly modified Joe's ads and told him to be thankful for the flags. Craigslist is a free online classified listings service. Since it is free, it has a high amount of traffic and Craigslist does not … (4 comments)
realtor: Image Marketing vs. Direct Response Marketing
- 07/28/08 08:08 AM
"With so much competition in the market, one of the largest mistakes I see agents make is creating marketing just like everyone else" Says one of the instructors of the PropertyMinder TECH-MAR Clinic. So often we see real estate agents using only "image based" marketing, which focuses on the agent's qualities such as "honesty" or "integrity" and it often confuses the consumer, who gets overwhelmed with how to choose a real estate agent. In order to implement an effective real estate marketing plan, you will need to learn the basics of "direct response marketing". This is a type of marketing that … (3 comments)
realtor: New business is the "why"
- 07/16/08 04:45 PM
*Editor's Note: The five must-haves for a real estate website are: who, what, when, where and why. Day five of this series on the 5Ws of Internet marketing answers the "why"-why build a community hub. In the past four posts, topics from finding a target audience to different ways of reaching them have been offered. The answer to "why" is "to create new business". All of this effort is designed to help a Realtor® to transform their PropertyMinder AccelerAgent Website into a solid real estate lead generation tool. The backbone of this transformation is the hub concept. Like spokes of … (0 comments)
realtor: Should real estate agents blog? No.
- 07/11/08 04:26 PM
The five must-haves for a real estate website are: who, what, when, where and why. Day four of this series on the 5Ws of Internet marketing answers the "where"—where should REALTORS® invest their time. “Should I blog?” Associate Broker Christina Ng asked.Should implies judgment, peer pressure.“Between phone calls, showings and hands-on client support, I just don’t have time,” she said. How do you invest your most valuable asset—time? What's the ROI? With 20 years of experience, Ng gets 80 percent of her business from referrals. So, should she blog?My answer: No. Don't waste your time blogging on the World Wide Web … (18 comments)
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