top of mind: More Listings In 2017: Your Starter Kit. - 03/28/17 02:21 PM
 
ActiveRainers,
Tim here, and I’m just going to cut to the chase: good things (listings) don’t come to those who wait – they come to those who agitate (their leads and clients).

And when I say agitate, I mean it in the most positive and motivating (NOT irritating) way possible.
Agitate: verb, to arouse public concern about an issue in the hope of prompting action.

Whether it’s over-the-phone or in-person, I've broken down a few essential resources (and actual things you need to say) to actively agitate and reel in more sellers this year.

Let's end March on a strong note - agreed?

Tim
Director … (2 comments)

top of mind: Digital Fortune Cookies = The Key To More Listings. - 09/13/16 06:14 AM
 
 
It's #FortuneCookieDay.
Perfect chance to send "digital fortunes" (i.e.- neighborhood home values)
to your database of homeowners.
Prove your worth, warmth and WISDOM - and they'll list with you. Simple as that.
It all begins with Seller's Corner: [http://www.propertyminder.com/sellerscorner]
Get a LIVE look at it today: [http://www.propertyminder.com/live-demo]
Cheers to limitless fortune this week - and beyond,
Tim
408.213.4668
tim@propertyminder.com

 
#RealEstateMarketing #CMA #Sellers #Listings 
#DigitalFortune #BeOfValue #PropertyMinder 
(10 comments)

top of mind: A database of loyal buyers and sellers that remember you always. - 09/07/16 11:15 AM

 
(3 comments)

top of mind: The building blocks of Top-of-Mind Awareness. - 08/19/16 05:33 AM
Top-of-Mind vs. Top-of-Heart. By Tawd Frensley The decision to sell a home can be broken down into 6 categories:1) They bought their home as an investment and this is the epitome of a seller’s market.2) They have outgrown their home because they brought children into the world. 3) They can finally downsize now that their adult children have decided to move out4) They have to relocate due to occupation change or retirement 5) They are underwater. Hopefully, this is never the case.6) Their neighbors bug them to no end.As a real estate agent, you do not have any control over these 6 categories. It is a … (0 comments)

top of mind: Remind People You Exist In The Way That Works For THEM - Not You. - 07/12/16 04:25 AM
 
Question your referrals: who, what, when, where, why, and how.
Step 1 "Who": Segment your database into 2 groups: People WHO have referred you business the past 5 years and the one's that haven't (yet!)
Step 2 "What": WHAT was your last form of communication with the referring group (email, text, phone call, post card)?
Step 3 "When": WHEN did the referral occur in relation to the last form of communication (hint: client received your email and 4 days later referred a friend to you)?
Step 4 "Where": Look at your relationship with each referring client, WHERE did your relationship come from (family, friends, past co-workers, … (0 comments)

top of mind: They Think You're Gullible. Take It Personally. - 05/24/16 03:48 AM
 
The following is another stirring guest blog post by our VP of Sales and Marketing, Tawd Frensley.

"If more than 90% of your business comes from referrals........
Then why on Earth are you worried about Google ranking, Website Traffic, and Internet leads?
Putting 100% of your time and effort into something that is less than 10% of your business makes absolutely no sense. 
The companies that call you to sell you Optimized websites are using long tailed keywords that no one searches (ex. Colorado Springs homes with a swimming pool under $400,000). 

That's the dumbest thing on the planet. Do not let companies with ill … (8 comments)

top of mind: Use this NEW email text this weekend. (And tell us if it worked!) - 05/13/16 08:30 AM
 
 
Suggested Subject line: My job is to deliver what’s relevant to you 
 
Hi,
 
It’s been a while since we touched base, how have you been?
Are you finding the neighborhood reports I’m sending you to be helpful?
Would you like to change the frequency at which you’re receiving them?
My job is to deliver what’s important and relevant to you on your own terms.
Instead of waiting for the next Open House, if you would like to schedule a viewing please feel free to reach out to me and I will do my best to gain access to all of the information and … (0 comments)

top of mind: Over 15 NEW Past Client Email Texts Ready-To-Go & 3 FREE ones here! - 05/10/16 07:39 AM
Summer starts next month. 
Have you set up past client email campaigns, yet? Written a few short emails?
Do you spend 20 minutes a day sending 5 to 10 emails? Time to start!
Summer is coming and people are going to start thinking about making a change.
Or they will be around people (parks, barbecues, pool parties, hikes),
who may need a real estate agent or real estate info.
Up the chances of securing a referral!  
We have over 15 NEW Past Client email texts ready to go in our Toolkit
and I will include three free ones below from the new batch. 
Have you thought about calling your past clients (or old leads) and beginning … (2 comments)

top of mind: Your Week-by-Week Guideline for May 2016 - 05/06/16 03:58 AM
Your Week-by-Week Guideline for May 2016
 
Here’s a practical layout of what you should be focusing on as we head into May. Other than enjoying the sunshine, the blooming flowers, refreshing hikes, and the beach, of course. Isn't spring the best? 
 
Okay, here goes...
 
Remember to use your intuition.
Mix and match the order of the weeks, including the tasks and their durations, based on your own priorities and personal aspirations. If you need additional guidance or suggestions, just let us know. We're here for you virtually around the clock.
 
If you are not a customer, use May as an opportunity to start a free 30 day test trial … (5 comments)

top of mind: This Isn't The 90's. Your Marketing Budget Doesn't Matter. - 04/22/16 07:12 AM

Tawd Frensley (our VP of Sales and Marketing) has once
again graced us with a no-nonsense guest blog post.

How many referrals did you get in 2015?
Secondly, who were the people that referred you business?

Next, measure the relationship you have with these people.
Did these referrals come from:
- Random occurrences from strangers you just met?
OR
- People that you have a good relationship with?
I am going to go out on a limb here and say that your referrals each year come from individuals that know you quite well.

We don't care if you have a marketing budget.
Marketing is not isolated to spending … (0 comments)

top of mind: Break Up, To Make Up. - 04/21/16 06:52 AM
 

Our VP of Sales and Marketing, Tawd Frensley,
is back with another stirring guest blog entry.
But first - a quick heads up:
Be sure to peruse our latest 5-star reviews - they may be the final nudge you need to finally take advantage of your 30-day free test drive. (Did we also mention that our writers draft original marketing content for every one of our customers)?
 
How long does it take to forget someone?
Well, word around the campfire is that you divide the length of the relationship by 2 (obviously I pulled this from the Internet about getting over an Ex, but nonetheless the … (2 comments)

top of mind: Flip the switch. If you aren't providin, they may go lookin elsewhere. - 04/20/16 05:22 AM
 
Question 1: When the cat's away, do the mice play?
Question 2: Would a mouse choose to be foolish if they could help it?
 
Apply this age-old saying to your database.
 
If you aren't providing hyper-local real estate activity, comparables, and market values to your homeowners, do you think they won't go and find it on their own?
Ask yourself this: Would someone rather sit in a dark room or go find the light switch? 
Open Houses are that light switch!
Zillow and other websites (in their mind) is that light switch!
 
So yes, when the cat's away, the mice (your database) will play.
But in … (2 comments)

top of mind: Right Place. Right Time. Right Agent. Right (spankin) Now. - 03/25/16 08:16 AM

Right Place. Right Time. Right Agent. Right Now.
By Tawd Frensley
The "Right Place" for your clients is on YOUR website.
- Not Zillow
- Not Redfin
- Not the Internet page provided by your MLS membership.
1) Marketing should be internalized. Your website is the digital version of yourself. It makes sense to get them on your website to see YOU, to connect with YOU, and to get to know YOU.
The "Right Time" can be measured by your ability to reach out to your clients throughout their real estate life cycle.
- Holiday cards are not enough
- Monthly emails are not enough
- Asking for referrals is not enough
2) Marketing is being top-of-mind. The more your … (0 comments)

top of mind: Take Your Database Back and Reconnect - 03/16/16 06:30 AM
Purchasing stock can be a lucrative investment for many people.
Buying a home is no different.
If a person doesn’t know how much their investment is worth,
how will they know when to sell?
 
Entirely too many homeowners are under the 
impression that their home is worth less than it actually is
… and their agent is the only one to blame.
The Agent/Stock Broker Approach
is a strategy that many agents do not follow. 
 
Often, agents lose their value once a person has purchased a home. 
Many agents are guilty of the “On to the next one” mentality. 
This happens through neglect or a lack of functional tools. 
 
So what … (0 comments)

top of mind: You do have control over one important thing - 02/25/16 03:36 AM
Top-of-Mind vs. Top-of-Heart. Less than one month until spring.
The busy season is very, very close. People are depending on you for information. 
By Tawd Frensley, PropertyMinder's VP of Marketing and Sales
The decision to sell a home can be broken down into 6 categories:
1) They bought their home as an investment and this is the epitome of a seller’s market.
2) They have outgrown their home because they brought children into the world. 
3) They can finally downsize now that their adult children have decided to move out
4) They have to relocate due to occupation change or retirement 
5) They are underwater. Hopefully, this is never … (0 comments)

top of mind: The decision to sell comes from 6 categories. Does your face appear? - 02/16/16 03:58 AM
Top-of-Mind vs. Top-of-Heart. Today's Guest Blogger: Tawd Frensley
VP of Marketing and Sales at PropertyMinder
The decision to sell a home can be broken down into 6 categories:1) They bought their home as an investment and this is the epitome of a seller’s market.2) They have outgrown their home because they brought children into the world. 3) They can finally downsize now that their adult children have decided to move out4) They have to relocate due to occupation change or retirement 5) They are underwater. Hopefully, this is never the case.6) Their neighbors bug them to no end.As a real estate agent, you do not have … (2 comments)

top of mind: Top-of-Mind vs. Top-of-Heart. A Valentine's Day view of Real Estate. - 02/12/16 07:17 AM
Top-of-Mind vs. Top-of-Heart. A Valentine's Day view of Real Estate.
By Tawd Frensley 
The decision to sell a home can be broken down into 6 categories:
1) They bought their home as an investment and this is the epitome of a seller’s market.
2) They have outgrown their home because they brought children into the world. 
3) They can finally downsize now that their adult children have decided to move out
4) They have to relocate due to occupation change or retirement 
5) They are underwater. Hopefully, this is never the case.
6) Their neighbors bug them to no end.
As a real estate agent, you do not have any control … (0 comments)

top of mind: Think of it this way... - 02/10/16 03:45 AM
There is a month and a half left until spring.    Set aside 15 minutes to give out your business card.
 Here is one that you can do for 15 minutes two, three, or four times a week:
Pass out a few business cards in an area you want to sell homes.
Make sure your website's domain name is printed on them.
It can also be at an open house.  It could be someone you simply cross paths with today. Perhaps now that the weather is better, try going door-to-door. The farmer's market, your local coffee shop, a community festival...the list of places to simply say "Hello," is endless.
This is your chance to engage in face-to-face encounters that put … (5 comments)

top of mind: You have 29 days to become top-of-mind before the busy season. - 01/28/16 08:36 AM
 
The real estate springtime rush is here- make sure your pipeline is fully nourished for spring.
The average person knows 3 real estate agents.  It's time to eliminate the other 2 real estate agents that are going after the same business you are going for this spring.
You have days to let your past clients and leads know that you are their agent. To remind them of your website. Your name. Your exceptional, warm service. You have a few days to become top-of-mind before the busy season.  Cut in line and take the business that you deserve.
The tools you need:
A phone (any phone will … (3 comments)

top of mind: It's not "who you know" but "how well they know you." - 12/15/15 07:58 AM
Like what you're reading?
Jump on the next Client Relationship Management webinar! 
The guest blog posts just keep coming this holiday season. 
(Another) guest blog post by Tawd Frensley, our VP of Marketing and Sales
It's not "who you know" but "how well they know you."
Just because you have someone's name and an email address, does not mean they are a client.
Their name and email address is simply a key to open a door. It is your job to knock on this door until they answer and ultimately invite you in. Once you are in is when you can begin to develop a relationship.
Here is the … (3 comments)

 
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PropertyMinder (AccelerAgent)

Modern Tools for the Modern Agent

San Jose, CA

More about me…

PropertyMinder, Inc.

Address: 1101 So. Winchester Blvd, San Jose CA 95128, www.facebook.com/PropertyMinder, @PropertyMinder

Office: (800) 743-5820

Fax: (408) 243-5825

Email Me

Founded in 1999, PropertyMinder specializes in professional Internet image, lead capture and conversion, and website traffic generation.


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