top of mind: A powerful holiday message for your business's success - 12/07/15 09:08 AM
Another guest post by our VP of Marketing and Sales, Tawd Frensley. 
 
 
We live in a digital age where information surrounds us.
The Internet has become our expert advice and where we go to find answers. Good grief, some of us have even tried to self diagnose on WebMD.
In our digital age, human interaction suffers. You may have experienced the sad sight of a family at a restaurant, all eyes glued to their phones or tablets. 
Let's get back to speaking to one another. Let's get back to getting to know our clients.
The next time you want to send another "canned" email, ask … (6 comments)

top of mind: Pucker Up & K.I.S.S. Failure Goodbye: Just "Keep It Simple, Stupid." - 11/11/15 03:48 AM

 
 
Heard of the K.I.S.S. principle (Keep It Simple, Stupid)?
Shock-value aside, this acronym will undoubtedly help to permanently brand this week's tip in your mind.
For those not in your database (like Social Media connections or people you meet), post this no-nonsense, clear-cut content as your social media channel(s) "status" and/or when you introduce yourself in-person or via email:
"I am not sure if you have a real estate agent, or what they're doing for you, but I would love to provide you with real estate activity in your neighborhood so you can see the value of your home in today's market."
"My job as … (0 comments)

top of mind: Low Inventory, Generating Listings: How Seller's Corner Can Help - 05/06/15 04:00 AM
 
  
 
Seller's Corner: The Lasting Impact On Your Business: 
 
- Prevents clients from grabbing listing flyers and contacting agents off the "For Sale" sign.
- Keep yourself top-of-mind with homeowners and past clients in your database. Automatically inform them of what they need to know most- the value of their home, their neighborhood's activity.
- When they are ready to sell or have questions - this will ensure they will turn to you. 
Which leads us to the next point:
- Keeps your clients from going to open houses without you and winding up in another agent’s database.
- Most importantly, Seller’s Corner keeps your contacts and clients away from listing … (2 comments)

top of mind: A Plan of Attack for Your Buyers AND Your Sellers - 02/04/15 07:26 AM
        Have a plan of attack for
Your Buyers AND Your Sellers
 
Click here for a plan for Your Buyers:
 
Click here for a plan for Your Sellers:
 
Free Test Drive
 
Webinar Schedule
 
 
There is less than a month and a half before spring.
 
Are you proving your value to leads and former clients,
or will you let other agents attack smarter and harder than you?
 

The choice is yours.  
20 minutes a day is all it takes.
 
If you have a question, please reach out to our
Community Managers directly.

No sales pitch. Just advice and guidance
on your specific concern, goal, or question.   
Talk with you soon,

Anna and Tim
PropertyMinder's Community Managers
anna@propertyminder.com
408.213.4658
  … (0 comments)

top of mind: Build momentum for Spring. 15 minutes a day. - 01/16/15 06:27 AM
Spring is just 2 months away, folks...
Acknowledge patterns you see in their MLS search results. Get cozy with your contacts by sending them personalized emails showing that you see what interests them. AccelerAgent tracking will show you what your clients like, when they look, even if they are not viewing their search results.
Learn how on next week's webinar, on Tuesday, January 20th at 9:00 AM PST.
AccelerAgent will keep you:
-Connected to your buyers,
-Top-of-mind with your referral base
- It will protect you against  clients going to other websites to find homes for sale.
- Improve relationships with … (0 comments)

top of mind: The Plan: 15 - 20 minutes a day, PAYS. - 01/05/15 01:42 AM
 

 
What is the 15 -20 minute plan?
An extension of our 20 Minutes a Day, PAYS! 
It is spending 15 - 20 minutes of your time bettering relationships with your clients, growing your database, improving your internet presence, and maximizing your virtual brand.However, the 15 minute plan can only succeed if you are consistent with it. Pick 4 days a week so that you are spending 1 hour of your time doing something that will build future success.
Here is a list of business-enhancing activities you can do for 15 - 20 minutes a day in 2015.
 
1) First, … (0 comments)

top of mind: November's last Seller's Corner Webinar is today - 11/20/14 04:43 AM
Now is the time to act.
Learn about Seller's Corner and how it can help you get responses from past clients and leads within days, sometimes even minutes.
Not sure how to make a difference in your business in the last month of 2014? This is how.
Keep your sellers informed and maintain relationships with your buyers.
Just twenty minutes a day for the rest of the year...and watch your momentum amplify for 2015.
Give them the information they need (the value of their home) when they need it. Make sure they never leave you for another agent. Brand yourself. Automatically.
(0 comments)

top of mind: Tap into your Interactive MLS treasure chest. - 11/18/14 04:51 AM
 
-Having a reliable system in place that keeps your relationships nurtured is the driving force behind reaching your sales goals.
-With our MLS Search tools, you have the ability to create customized searches for both your existing clientele and for the incoming visitors that your site attracts.
 
-Take the time to check your Active MLS searches.
 
-Review what your clients are receiving and what time of day they are looking for homes.
 
-When there are zero search results, they are not seeing your face.
 
-Your success is affected by the amount of times your clients see … (0 comments)

top of mind: In a nutshell... - 11/12/14 03:01 AM
In a nutshell, in order to create loyal clients, you've got to differentiate yourself with consistent personal and web-based campaigns, the kind that last in your leads' and past clients' minds.
If your clients and leads are consistently drawn to your website, then they'll remember you when it matters most: buying, selling, and referring.
Proper Branding means you stay top-of-mind.
Now that you are branded to every email that is sent and every listing they look at on your website, your clients will remember your domain name, areas of expertise, and how valuable you truly are. The AccelerAgent website is personalized to … (0 comments)

top of mind: Dip your toe in, you don't have to dive in head first yet. - 11/11/14 04:15 AM
Not ready to purchase and begin learning all of AccelerAgent, but thinking about it? Or just thinking about using real estate technology in your business, but not ready to dive in head first- just looking to dip a toe in?
Would you like to just spend a half hour a day doing something that will virtually guarantee a difference in returned responses, a nourished pipeline, and better relationships in 2015? 
There are just 50 days left of 2014. Use them wisely.
Curious to start using real estate technology, but want to take baby steps? 
Simply purchase Seller's Corner by itself....
.....and watch the results happen within … (0 comments)

top of mind: Why have a CRM? How can you not?-is what we are asking. - 10/20/14 04:09 AM
Here are 4 reasons why having a CRM
is extremely important to any real estate agent's business.
There are MANY more- but we hope these will motivate you to hop on tomorrow's webinar, so you can spend a small amount of time investing into your business, to build momentum for 2015 (which is only 72 days away!) 
-Your leads will be securely stored in the cloud. Rest assured that anytime of the day, your clients will be available to you, and only you. 
- Efficiently organize your leads with the AccelerAgent Client Relationship Manager. Our instant notifications will allow you … (1 comments)

top of mind: Know how to start the conversation before a phone call. Free Webinar. - 10/09/14 04:25 AM
Trust us: The time you invest in your contacts’ details will be worth it.
Today's FREE Client Relationship Manager Webinar launches at 3 pm PST (4 pm CST, 6 pm EST)! 
Just one hour this week, can save you dozens of hours next month. Each contact record will allow you to add Confidential Notes. This is so often ignored. Confidential Notes allows you to enter in details about the contact and the history that you have had together. This is the place to add personal details about the contact, what they are seeking, and important events in their lives. 
This will give you ideas … (0 comments)

top of mind: We've said it TWICE, but we'll say it again... - 09/25/14 03:37 AM
In honor of Throwback Thursday - we've said it TWICE, but we'll say it again...
 
We just read an article titled “Can you run a successful business without Zillow, Trulia or Realtor.com?” We think that any article that shows both sides of a debate is commendable. We have to understand all sides to an issue. So read both sides. Then hear us out:
C’mon guys-OF COURSE you can run a successful business without these syndication portals.
 
There is so much inaccuracy on these sites, so much time waste-age. Real estate is a people business. You are helping people make HUGE life, family, and money … (2 comments)

top of mind: Seller's Corner: Free Webinar on Thursday - 07/15/14 10:24 AM
The Seller's Corner Free Webinar is coming up this Thursday, July 17th. Registration is free. 
 
"If you are not using Seller's Corner, you ARE losing business. It is a very effective and easy way to deliver relevant info to your past clients." Tim Montoya, PM Customer, July 15 2014
Heard about Seller's Corner, but still have not gotten around to using it? Itching for a way to get back into your list of contacts and reconnect? Ready to see why so many people are reconnecting with old clients and starting relationships off right with new leads with this tool? Ready to … (0 comments)

top of mind: The Truth About Working Off Referrals - 06/05/14 05:17 AM
"I work off of referrals."So does every other agent. Welcome to the party. (We don't mean to sound too sarcastic, but bear with us here, we are trying to help and be the most useful guide we can be to you.)Relying on referrals and getting referrals are 2 separate things. NAR should find out a new statistic, titled: "How many referrals an agent loses each year due to their internet presence and marketing".Do you set up searches for your clients through the MLS? What URL are the search results branding? You? Or the MLS?

Do you follow up enough with your past clients?
(1 comments)

top of mind: Today's Task: Speak to 10 clients and say "Hello" - 05/28/14 04:48 AM
Say, "Hi."
You don't have to sell them anything. You don't even have to talk about real estate. Just have a conversation with a person and see how life is treating them.
This won't take more than 30 minutes of your time and you will have 10 people going through their day with you top-of-mind.
If you rely on referrals to make you money, then it helps to remind your referral base that you still have a license. Loss of business is directly related to loss of connection, loss of value, and loss of top-of-mind awareness.
Client relationship management is not … (4 comments)

top of mind: Being Top of Mind Without Being Irritating. - 05/22/14 10:09 AM
Being Top of Mind without being irritating.Notice how many less times in your career you have lost a buyer to another agent and how many more times you have lost a listing to another agent.
During the buying process you are sending listing alerts to clients, which keeps them engaged and keeps you top of mind. MLS listings provide you with a continuous stream of branded material that ensures a Buyer/Realtor relationship.
However, very few agents use MLS data for their sellers as a form of drip marketing.
It's like once they move into their home, they become forgotten and left to find … (8 comments)

top of mind: Do you want other agents giving your contacts CMAs? (Webinar: Part 2) - 04/21/14 07:43 AM
 
 
Part Two is just a couple days away!
This next webinar, “Generating Listings” will be held on April 23rd. It will review last week’s webinar’s content, as well as discuss new tips and strategies. Lose less deals, by creating better relationships. Make sure to watch this video before the webinar.
"Generating Listings"
April 23rd
8:00 AM-08:30 AM PST Register
10:30 AM-11:00 AM PST Register Keep your clients away from:
The listing agent down the street This weekend’s Open House Zillow Seller’s Corner will help you:
Reconnect with your existing database of sellers and referrals. Grow your database by simply asking the question … (0 comments)

top of mind: We said it once, but we'll say it again. - 04/17/14 07:29 AM
We just read an article titled "Can you run a successful business without Zillow, Trulia or Realtor.com?" We think that any article that shows both sides of a debate is commendable. We have to understand all sides to an issue. So read both sides. Then hear us out:
C'mon guys (this is our facial expression, below)...OF COURSE you can run a successful business without these syndication portals.
 
There is so much inaccuracy on these sites, so much time waste-age. Real estate is a people business. You are helping people make HUGE life, family, and money decisions. In some cases we … (5 comments)

top of mind: The Internet Does Not Give You Business - 04/15/14 04:21 AM
The internet does not give you business. You create business by providing relevant info through the Internet and staying top-of-mind.
Don't have time to compile long CMAs? No worries. Check out Seller's Corner. 
It is a drip e-mail marketing system in conjunction with a CMA.
It brings about:
-Top of Mind Awareness
-Home values and market knowledge to your SOI
-Referrals
It's automated. Just set it up once, and let is work for you while nurture your personal relationships and go on listing appointments.
 
Join us on tomorrow's webinar about Seller's Corner:
"Keeping Your Sellers Away from Zillow."
Try … (4 comments)

 
PropertyMinder (AccelerAgent), Modern Tools for the Modern Agent (PropertyMinder, Inc.)

PropertyMinder (AccelerAgent)

Modern Tools for the Modern Agent

San Jose, CA

More about me…

PropertyMinder, Inc.

Address: 1101 So. Winchester Blvd, San Jose CA 95128, www.facebook.com/PropertyMinder, @PropertyMinder

Office: (800) 743-5820

Fax: (408) 243-5825

Founded in 1999, PropertyMinder specializes in professional Internet image, lead capture and conversion, and website traffic generation.


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