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forced registration: Forced registration: A wonder tool or an invitation to click away?
- 05/20/21 01:11 PM
“Forced registration.” That brings up an interesting visual, doesn’t it? So, how do agents capture leads that visit their websites without forcing those leads to register to get what they want? It’s a quid-pro-quo-world, right? You do this for me and I’ll give you that. Then why does forced registration tick off so many real estate consumers and is it really in your best interests to use this nasty-sounding tactic? After all, so many other sites give away their MLS information for free. Where’s the value proposition for your visitor? The pros and the cons One Midwest agent, posting in an online forum, boasts that “…
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