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real estate marketing: Revolutionize Your Business with Automated Real Estate Marketing
- 06/21/23 12:50 PM
In today's competitive real estate industry, staying ahead is essential for continued success.
One powerful tool that can revolutionize your business is automating your real estate marketing. By leveraging this technology, you can streamline various marketing efforts and ultimately transform your business.
Manual marketing tasks, such as continuously sending individual direct mail marketing, can be time-consuming and prone to errors. Automation allows you to save time and increase efficiency.
By scheduling a marketing campaign, you free valuable time for critical activities like building client relationships or expanding your business.
Automation also enables you to deliver personalized and targeted marketing campaigns at scale. You can segment … (1 comments)
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real estate marketing: Your Real Estate Tech Budget: What to Focus on to Get More Leads
- 06/08/22 08:16 AM
We hear you: “Oh, goody. . .yet another blog post on how I should spend more money.”
Actually, I know you have a tech budget, and I know that part of it is allocated to real estate lead generation.
So, I looked for the two most important pieces of technology that help generate leads.
The perfect CRM
Most established agents already own and use a CRM. Many of them despise what they have. Yet, your CRM may be the most important tech tool in your business.
The perfect CRM for your business, however, isn’t necessarily the same one that your buddy in Phoenix uses … (2 comments)
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real estate marketing: Real Estate Blog Content Rule: Only Use Recent Research
- 11/09/21 12:28 PM
I recently had an online conversation with an agent who stated that the use of real estate video for agents is the end-all, be-all, and he had the stats (from his own site) to prove it.
My research on video for real estate says that videos addressed to homebuyers aren’t popular.
In fact, when asked how they prefer to get their real estate information, buyers prefer website content (it came in first) and video came in last – behind open houses, according to your association’s research.
So, who is right?
Is it the guy who wrote a recent article, titled “Google … (5 comments)
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real estate marketing: Feeling stuck? Consider working with a real estate coach
- 08/18/21 07:57 AM
On-the-job learning has its pros and cons. The vast majority of those in the real estate industry can attest to that because most were forced to take the “baptism by fire” route when they got their licenses.
At some point, many in this group become complacent; they sell real estate by rote performance, never bothering to strive for more.
The ambitious, on the other hand, are always trying to find new, better, more efficient, and productive ways to approach their businesses.
While those in both groups can certainly benefit from the services of a coach, those who are on path one, or who feel … (0 comments)
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real estate marketing: Agents as Home Stagers
- 07/14/21 11:54 AM
Have you ever tried to explain to potential clients what the letters “CRS” stand for and what value it holds for them if they hire you?
Sure, the courses required to receive the designation – how to improve listing presentations and market your business, among others – come in handy for you, but what does the client get out of it?
Now, imagine you have a staging certificate or designation. Not only is there no explanation needed, potential clients instantly see the value in it and in what you know that sets you apart from other agents.
The bonus? Since they won’t have to … (2 comments)
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real estate marketing: Forced registration: A wonder tool or an invitation to click away?
- 05/20/21 01:11 PM
“Forced registration.” That brings up an interesting visual, doesn’t it?
So, how do agents capture leads that visit their websites without forcing those leads to register to get what they want? It’s a quid-pro-quo-world, right? You do this for me and I’ll give you that.
Then why does forced registration tick off so many real estate consumers and is it really in your best interests to use this nasty-sounding tactic?
After all, so many other sites give away their MLS information for free. Where’s the value proposition for your visitor?
The pros and the cons
One Midwest agent, posting in an online forum, boasts that “… … (1 comments)
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real estate marketing: Who Needs Seller Leads Right Now?
- 04/14/21 07:56 AM
Have you noticed that housing market news is solely focused on rising home prices? Sure, there is the occasional tidbit about the lack of inventory, but consumers are mostly hearing that it’s almost impossible to buy a home right now.
This puts homeowners who may be thinking of selling in a quandary. They’ll get good money when they close, but will it be enough to buy the next home?
The one critical thing that we rarely read in the media is how much equity the average American homeowner is sitting on.
“On average, homes with a mortgage gained $26,300 in equity in the last … (0 comments)
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real estate marketing: The Do's & Don'ts of Market Report Success
- 11/12/18 01:26 PM
Even folks who aren’t thinking of buying or selling a home in the near future enjoy reading well-written real estate market reports.
If you aren’t using market reports in your marketing efforts, you’re missing out on a prime opportunity to show your area expertise. However, it’s not enough to slap up an MLS graph and call it a market report.
If you’ve ever scratched your head over a medical report from a doc, radiologist or other medical professionals, you know how your market report recipients feel when poring over all the stats.
It’s up to you to put them into a form that’s easily … (10 comments)
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real estate marketing: Website Content That Drives Listings
- 10/29/18 01:39 PM
At the risk of sounding cliched, content is even more of a king now than when Sumner Redstone coined the “Content is King” mantra.
Gone are those days when a 100-word post, unartfully packed with keywords and links, ranks anywhere near Google’s first-page search results.
It’s not merely content that is king, it’s quality content. Writing for the reader and not the search engine, with relevant, valuable and shareable content is today’s challenge.
If you struggle with content creation, read on to discover great strategies below from ProspectsPLUS!.
Determine a content strategyYour content strategy is best determined by first figuring out your goal in writing it. Sure, we … (10 comments)
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