advertising: PEOPLE ANSWER YOUR CONTACT
- 04/10/17 06:57 AM
Here we are in the largest transaction business called Real Estate. It is not a business that is done in the shadows, put on hold or where you get second or third chances until you get it right. First impressions count and hitting the ground running is the default runway for this business for all involved. So what gets my goat, your goat and makes no sense at all? People who do not answer or return their contacts!
THE PERSONAL APPROACH?
There are those that bring a personal approach meaning not a conventional or professional one to this industry that says: My way or … (4 comments)
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advertising: TOOT-TOOTING YOUR OWN HORN
- 11/30/16 07:34 AM
There are people who do this and get criticized for it. Then, there are people who don't do this and suffer from it. What is the middle ground here? How does one say or promote what they do and at the same time keep the "I" do this and "I" do that from becoming a boast? The art of marketing should be consulted with
I'M THE ONE!
You can make yourself known without having a call to action. For example: the statement..."Your neighborhood Realtor" doesn't sell it tells. Plumbing specialist does it too. Yet there are professionals or experts out there that believe … (18 comments)
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advertising: WIZARD OF OZ BRANDING (word of mouth)
- 09/13/16 03:38 AM
I am speaking of the Wizard of Oz and the song that praises him quite well. We can learn from this that the Wizard has/had good word of mouth, excellent marketing and advertising and even has an exclusive business claim in Emerald City. He is the go to guy. We're off to see the Wizard is not so much a boasting but a reality and expectation to get something done!
HOW ABOUT YOU?
Can the same be said about you? Are people off to see you, your product or service because of the wonderful things you do? Are you smart enough to know that every encounter, whether successful … (4 comments)
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advertising: WHAT'S IN IT FOR ME?
- 09/02/16 11:50 PM
This is so much a part of our society and even more so our psyche. We have reached the vanity point where all that takes place is bounced off of the title of the posting WHATS IN IT FOR ME? This is where it all ends up and begins too. Anyone in business or offering services is wise to have the answer to this before it is asked. Have this ready to go and in some cases, launch it right away, up front so as to engage & capture the situation sooner rather than later
WHATS IN IT FOR ME?
It is the definitive thought … (8 comments)
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advertising: REAL ESTATE AGENTS DONT CONFUSE THESE TWO
- 08/23/16 03:04 AM
When entering something into the MLS, you have two sections that can be put to good use. The first section called Property Description is just that. A chance to market and advertise what you got and pitch to the world at large. You see that is what appears on the Internet. Not everyone puts that space to good use. Either its too long and rambling or too short and lacks invitation. Very important this little space is
QUACK QUACK QUACK
What is supposed to go in there is your core or cream of the property points especially the property strengths, inside and out. It … (8 comments)
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advertising: WENT WITH ANOTHER REALTOR?
- 08/15/16 12:25 AM
So how is everything going I asked my neighbor, who I have known for 8 years why is he selling his home. I got over the shock of seeing a For Sale sign on his front lawn one day and wondering why he didn't contact me? My wife, using her intuition said he probably owed a favor or had a friend and was obligated. After 30 days went by, I ran into my neighbor and we talked
SAD BUT TRUE
The main fact was that over the years, his income was declining until it reached the point where they started to struggle financially. Several weeks prior … (106 comments)
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advertising: GO WITH THE FIRST PROMPT
- 08/02/16 12:24 AM
Often we doubt what we see and know and as a result, stall as in thinking. The process to think has become an official stopping place and for some, a vacation spot too. Many dive deeper into thought analysis and from there, hesitation, followed by confusion makes itself known. Let's back up some. Why all the complication? High Maintenance? Over reaction?
TRYING TOO HARD
What causes this to take place? One thing does for sure. First time out on various subjects. People who want to purchase a product or service often run into the stalling process because they try too hard. It gets even worse … (4 comments)
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advertising: THE MINDS MUST MEET
- 07/08/16 11:38 PM
Its the age old rule of all business. Two people must first have a belief driven by desire that leads to intimate contact or inquiry. From there, activity or interest is given a chance to develop and what is important is that it is mutual in nature. At some point, and without words, a sense of follow through is activated and a finale or closure takes place. A service or product has just served its purpose
MEETING OF THE MINDS
Forcing a meeting of the minds is stressful but doable. It is an aggressive way of doing business still needing a sender and receiver to … (2 comments)
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advertising: ZILLOW EXCELLENT RENTAL RESPONSE
- 05/31/16 07:50 AM
I recently had a high-priced rental become available and after fixing it to perfection wanted to advertise the unit. Traditionally, I used my local paper and always got good results over the years. Our local paper has had some financial challenges and had to cut-back in staff. They also lowered their pricing but only after they noticed how many people cut back on their services. I made the call
THE AD PLAN
I speak to my rep at the paper & we have good discussion. We come up with a nice sized ad, some good perks and placement positions and I decide to run the 30 … (16 comments)
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advertising: WHAT DOES THE PUBLIC THINK?
- 04/01/16 12:17 AM
Have you ever read a posting or comment, paused and then wondered what others may think of what you just read or seen? You should. More and more taking place today, is the reality of what one does or says and how it sticks around or affects others not just now, but in times to come. Today's activity may be tomorrows faux pas or worse still... a contradiction!
WHOA THERE!
I cringe when I read about anyone who is professional revealing profession secrets, thoughts or even making derogatory remarks and not just to their peers, but even to and about the public at large. The choice to … (20 comments)
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advertising: WHAT DO THEY SEE?
- 08/21/15 06:18 AM
Who is they? Everyone who lays eyes on you everywhere you go. Who are they seeing? YOU. Doctors wear lab-coats, you know those white smocks, attorney dress in suits and some take it to the nines, and Real Estate agents? Well, that is a good question to ask and answer. Believe it or not, it is territorial meaning where you practice has a lot to do with how you present yourself
WHATS YOUR BRAND?
Also related is the type of product and pricing, location and finally what the actual agent sees as their role, branding and appearance when the curtain goes up and they go live. There is … (10 comments)
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advertising: THE CONSUMER MAY NOT KNOW
- 08/07/15 12:00 AM
There are so many businesses and services for just about anything having to do with everything. As a consumer, we only get interested when we reach the point that we need said products or services. Then, where to go, what to do, and why is our first steps and the beginning of a journey to find out. For some....
DEER IN HEADLIGHTS
It's daunting and for others it falls into place. A lot depends on the subject matter. A home buyer decides they want to buy. Way before that point, they had an awareness and inquired nonchalantly and in a pace befitting to the curiosity of … (4 comments)
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advertising: PUTTING DOWN TO GO UP
- 07/27/15 07:42 AM
You see this every once in a while and you hear it too. Someone is pitching, selling, telling or sharing and they make a negative comment about a person, product or place in trying to get their positive point made in their own favor. One goes down so one can come up. However, anyone that steps on someone else to rise wont... but instead, sinks into gutter marketing
DO I WANT YOU REPRESENTING ME?
You see this tactic reveals a lot about the person who does this. In the moment, when it is employed, it does its dirty work and people hear and go along saying wow and really, … (5 comments)
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advertising: CLEVER MARKETING HANDLED JUST RIGHT
- 07/19/15 06:05 AM
There was a humble man who ran a modest tailor store in the old days who wanted to do more business. He thought and & thought and then came up with a plan custom suited for his operation. He slept on it and then decided that it would work. Now to risk it by testing it. Mr. Fink was going to build more business. He was sure of it!
HOW TO INCREASE BUSINESS?
Mr. Fink was a hard-working, meticulous man of superior standards and had learned how to conduct his business on the highest quality levels attainable. He only wanted a chance to … (7 comments)
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advertising: YOU ENDORSE ME I ENDORSE YOU?
- 07/09/15 07:43 AM
How can we lose if we all endorse each other assuming we are worthy of the gesture. Let us take a moment to reflect on how all of us, with no exceptions, got to where we are with the help of others. Stop and think about this. The helping hand was visited upon you when you didn't know it and even when you did. You got help!
HELP (love) ONE ANOTHER?
If everyone helped one another, I mean just a take a moment to return a gesture or create one, what will be the effect of doing this? If successful business was done, … (8 comments)
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advertising: BEING IGNORANT DOESN'T PAY OFF
- 06/29/15 10:59 PM
In certain situations of buying and selling most anything, if buyer and seller dont have more than just a greeting going for them, the situation, whatever it is will lack a vital ingredient namely a confidence or value that is not being utilized to its fullest potential. If you are selling something, you must "brief" the buying public
WHY BUY ME?
How does anyone come to know or appreciate the cirucumstances of the point of sale if the upfront value and description of it is not presented well? If the "item" and it can be a widget to a nice commercial piece of … (7 comments)
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advertising: GOOD LUCK AND FARE WELL
- 06/05/15 11:38 PM
This is what people get from me (with variations) when they call and I cannot help them. In today's high technology world where everyone is looking to market themselves and build their brand, one of the most missed opportunities is right under everyone's nose. Its the person who called even by mistake that you couldn't help
WRONG NUMBER...sorry bye... click
You know the feeling you get when you are in a hurry or engaged and you get a call that is the wrong number? As soon as you find out it is not for you, you can't wait to hang up. I get it. However, people who are … (10 comments)
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advertising: FOR SALE SIGN NOT YET
- 05/25/15 11:49 PM
I have a dream client. He has savvy, ethics and is focused as well as educated and open to reason. Whats not to like? Nothing! However, we do have different opinions. I noticed this right off. We are of like kind so I am really getting a glimpse of myself as he is doing the same when we interact. Our latest impasse?
SIGN ON PROPERTY
Now it is not a question if one should go up there. NO. We both agree it should. However, he wants it up when everything is perfect, done, performed and the house is error free, pristine and show-ready! To … (8 comments)
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advertising: REAL ESTATE BRAGGADOCIOUS
- 04/21/15 07:14 AM
I was using the Jacuzzi at a major well-known Landmark Hotel the other day as I often do. I never know who will be there, where they are from or what to expect. I meet people from all over the world. Sometimes I ask questions, converse, and at other times I just listen in
TIMES I LISTEN IN
If there are two or more women in the Jacuzzi, it goes silent when I enter. WHY? Women like to get out all the good stuff visiting and exhausting every category that comes to their precious little minds and as long as its another woman, no problem is the general … (10 comments)
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advertising: CLIENT SAYS YOU CAN SELL IT BEFORE WE LIST IT
- 04/13/15 11:37 PM
I have a high-price listing for a nice product, good part of town, priced right and in immaculate condition. It is also a custom home with one of kind dynamics including special zoning and even a rental unit. The owner wants it picture perfect before we go MLS. He says to me, if you can sell it before we go and get paid more, its okay with him
SOUNDS GREAT
I have a structure in place where we will cooperate with buyer agents and another dynamic that says if I find a buyer on my own, it becomes more rewarding for both me and … (7 comments)
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Here we are in the largest transaction business called Real Estate. It is not a business that is done in the shadows, put on hold or where you get second or third chances until you get it right. First impressions count and hitting the ground running is the default runway for this business for all involved. So what gets my goat, your goat and makes no sense at all? People who do not answer or return their contacts!
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