branding: SUPERMARKETS ARE WELL RUN BUSINESSES part 1 - 01/07/13 10:56 PM
Next time you visit the neighborhood market, take a moment to see how it is set-up. It is a business first and there is a reason and a rhyme to all that goes on inside those four walls. First off, everything that one needs called the basics are found on the outside walls themselves. Produce, baked goods, dairy and meats all line the walls. In the center are more the optional items
LIKE OR NEED IS PRESENTED
The place is set-up to either help you find what you want or to the delight of all concerned, cause you to shop. They want … (2 comments)

branding: NECESSARY TO ACTUALLY LEASE OFFICE SPACE? - 01/06/13 11:39 PM
Technology is welcomed whenever it is introduced. People have to go through a quick and pleasant learning curve and then they are up to speed with the latest gadgets and tools designed to help them and their customers reach optimum satisfaction. But that sword cuts both ways too
For instance, why would we still need to rent out office space especially if you are a Real Estate agent? An insurance agent? Think about this. You are now able to be reached wherever you are thanks to smart phones. Then, you respond accordingly. Furthermore, doesn't your business take you out into the … (2 comments)

branding: POSTS ARE ELECTRONIC VERSIONS OF YOU - 12/29/12 11:29 PM
Have you ever answered the door in your pajamas? You had to respond to the knock or doorbell and time caused you to take a short cut. However, the door was answered, but it wasn't your best self. Something similar takes place when placing a post in position to launch. If it isn't all there, if it doesn't have your best on point, well at least you posted...right? WRONG
THAT POST IS AN ELECTRONIC VERSION OF YOU
If you go back about fifty years, everyone wore a suit and a tie with a hat. It was unheard of to go around … (6 comments)

branding: SUBLIMINAL MESSAGING HELPS GET IT GOING YES YES YES - 10/15/12 11:56 PM
Back in the 1940-50's, people went out to the movies. You got to see newsreels, cartoons and two movies. It was a full evening out. You usually went to dinner afterwards or before and of course a great way to spend time alone or with your hunny-bunny. What people didn't know is that they experimented with sending messages of drinks and snacks and it worked very well
LETS GO TO THE SNACK BAR...RIGHT NOW!
They inserted into the advertising on screen with flashes or pictures of words of food, drink and people enjoying them. You cant see them becasue they move so fast, … (6 comments)

branding: UN-OFFICAL ACTIVERAIN SPEAK AND CONDUCT - 10/14/12 04:22 AM
It is a language that could come into play from those that live and work in the ACTIVERAIN Real Estate world. This is a world that is live when you are in it and stays live when you leave it too. The power of ACTIVERAIN is no longer limited to just the Internet. NO. RAINMAKERS come out of their cyber world and make a difference everywhere they go
HERE ARE SOME FUN ZAINY RAINY RAIN SPEAK...for your amusement
 
1. RAINMAKER..literal shaker and maker of their own Real Estate world...The internet shakes with delight when they come out...A friendly perfect storm … (7 comments)

branding: POST OF DREAMS BUILD IT AND THEY WILL COME - 09/05/12 01:35 AM
Field of dreams posts is what I am talking about. Go back several years and call to your mind how important it was to have business cards. PAUSE here. You would not even think of leaving your home unless you had them and lots of them to pass out and leave behind on counters in homes wherever you went. Today, blogging, posting and commenting is like a business card
WORKING OR NOT?
You never knew if your card was doing the work that you hoped it would do, but you always knew that it was out there because you put it … (9 comments)

branding: PEOPLE PLEASERS ONLY PLEASE - 08/10/12 12:46 AM
I was talking with a retired department manager of Nordstroms not too long ago and I was able to ask some questions. We all know that superior customer servicing and the many aspects of it are practiced at this above average retail shop. Good products, staff to walk you through it and even returns are all handled above par
TWO THINGS STOOD OUT
I found two things very interesting in my conversation with this former manager of Nordstroms. First, when they take applications for hire as well as the interview process, they are looking to see if you are a people … (6 comments)

branding: PRINCIPAL COMMENTED ON AGENTS PICTURES - 07/06/12 11:14 PM
I received an email one day from a principal who owned Real Estate in response to a post I did about agents pictures. Her comment is below. Real Estate agents have plenty to say on this subject, but here is a comment made by a potential employer. Perhaps it may benifit us to consider how we may be pereceived
IS OPTIMUM AT WORK?
We know what works and what doesn't by now. We know that the final say is totally up to us. In our personal marketing, we have icons, animals, glamour shots, vistas, nature, wedding photos, agents upside down, sideways and posing. Is it … (14 comments)

branding: WHAT ACTIVERAIN RANKING CAN MEAN TO POINT HOLDERS - 07/04/12 02:08 AM
If you are a member of the premiere Real Estate Professionals site called ActiveRain, then you are in the world of personal and professional interaction with your immediate surroundings and the world at large. Very good for anyone involved in life. Today's world and pace puts using the Internet, emailing, text, posting and commenting in the top five things to have going on in your daily life
POINTS & PASSION
As a pleasant welcomed distraction to the sometimes too serious world of living, ActiveRain in its brilliance has included a point structure for participation in doing what should be done anyway. Now, we … (5 comments)

branding: 1-800-I AM CALLING WHERE ARE U - 06/08/12 12:04 AM
It bears repeating that in today's tech world, aside from it being all fun and games we should look at the root of the concept from a practical point of view. I am speaking about answering your phone, text or email in an efficient and effective manner. That is why all this exists. Today's generation makes more use out of it, but strip it bare and its really a contact tool
ITS BEEN EXPERIMENTED ON
One thing late night TV pitch people learned that no matter how clever their commercial was, if they could not make contact instantly, they would lose … (3 comments)

branding: OUT OF 40 PLUS REALTOR SIGNS TWO WERE SOLD OUT - 04/20/12 04:44 AM
I visited the local board for business and passed by their inventory room. All these signs appeared (below) and I noticed that in the center of it all, two signs were sold out. Does anyone want to take a guess on what the two signs were?

(6 comments)

branding: REMEMBER WHEN PERSONAL LICENSE PLATES CAME OUT - 04/16/12 07:25 AM
It was a revenue generator for the state plus it was fun and exciting to do. All the good names came out and that made others request their cute little titles too. Of course, in those days, it all had to be done via mail and you would have to snail mail back and forth to find out if your name was accepted
EVERYONE I WANTED WAS TAKEN
If and when you received confirmation, you couldn't wait for it to come in the mail. Now I was a johnny come lately on this and all ideas that I had that would please … (7 comments)

branding: PEOPLE WHO DRESS SMART USUALLY ARE - 03/29/12 08:41 AM
It takes effort to create an impression or branding and then to stick with it. I remember working for a famous corporation where the owner made one statement. If you ever disgrace the company, turn in your time. No questions, no discussion, your terminated. The image one has is like a reputation. It needs to be protected, maintained and respected
DRESSING UP or DRESSING SMART
The other day I had business in a very public arena for about 2 hours. I decided to maximize the exposure and dressed smart accordingly. Now, add that to my already outgoing personality, and I am a … (7 comments)

branding: EMULATING SUCCESSFUL PEOPLE IS A START TO FINDING "YOU" - 03/02/12 12:27 AM
It will get you started and may even prime the SUCCESS pump. But for the long haul, one must discover their own treasure chest within themselves. That is your guaranteed ticket to everything you do. After that, learning how to use and spend those inner gifts leads to describing and defining your life journey. YOU then discover YOU.
MANY PARTS IN YOURSELF TO CULTIVATE AND DEVELOP
Plant and work many different fields. Human beings are complex machines consisting of many parts that all work together so well. Many of what makes us tick is invisible like our thoughts, emotions, soul, heart and mind. … (0 comments)

branding: SAYING "NO" IN TODAYS REAL ESTATE MARKET IS A "KNOW"-NO - 02/13/12 06:53 AM
 
I learned a long time ago that when practicing the servicing of a customer, the word NO was worth-less and not appropriate. You may disagree, but I have very high and strict standards when it comes to the needs of my fellow Human Beings. The ones that cross my path.....are entitled to the best I have to offer....
 
OR WHY AM I DOING THIS...?
 
Now that being said, I am finding myself doing a lot of consultations lately. Things are changing rapidly in Real Estate and keeping up with it all is challenging, sometimes daunting....but very doable. When … (6 comments)

branding: CUSTOMER SERVICE IS COMMON SENSE...NO ACCIDENT THAT BOTH HAVE THE SAME INTIALS CS - 07/21/11 06:01 AM
Why are there employee handbooks written out with script on how to handle or respond to potential customers? Why is that I wonder. If someone calls your place of business and has a problem several neat things just took place. Let's go over them because if you don't, you are part of the problem and your customer will be serviced else where
Customer Service is Common Sense
1. They are calling you to help them. Wow, this says that they came to you first. Corporations pay marketing companies billions per year to get that first call
2. People believe that you … (0 comments)

branding: AGENTS ANSWERING THE PHONE...WHY IS THIS STILL BEING DEBATED? $$$ - 07/21/11 03:40 AM
To me, this subject being around in our industry especially in today's economic climate boggles the mind. How can you not answer the phone or return calls in an effective and efficient manner defies reason? We have email, texting, phone calls and cold calls to make our selves known. When you are not available after all that, it is a STAY AWAY statement if I ever seen or heard one
STAY AWAY BUT CALL ME MIXED MESSAGE
If I was a seller, I would stay away from you. If I had a buyer, it would cause me to wonder as well. … (11 comments)

branding: BRANDING...THE PERSON ON POINT IS..... THE COMPANY - 07/19/11 03:11 AM
McDonald's "we do it all for you" was a catchy marketing slogan. Pause here for a moment. Who is we? How can a company come across as we? When you get up close and personal, it is really a one on one experience with another human being. Whoever is on point for the company is the WE. If they follow their training or branding...We works
PEOPLE ARE THE BRAND
The same with all these brand names in Real Estate that we all know so well. Prudential, Century 21, Keller-Williams, REM/MAX, Coldwell Banker and a host of others all rely and … (3 comments)

branding: MIND YOUR OWN BUSINESS OR "MINE" YOUR OWN BUSINESS - 07/17/11 10:42 AM
I come across people all the time that have so much to say about everything and everyone else but of themselves, they remain quiet. It appears that everything is their business and all of it becomes none of their business by the end of the day. I mean that literally. You see, a better use of their time would be to MINE their own business
YOUR AFFAIRS ARE A FULL TIME JOB
Sort of like tend your own own affairs. A busy body is someone who busies themselves with others affairs bordering on impertinence. Instead, they could be a true busy … (7 comments)

 
Richie Alan Naggar, agent & author  (people first...then business Ran Right Realty )

Richie Alan Naggar

agent & author

Riverside, CA

More about me…

people first...then business Ran Right Realty

Address: 4850 Palo Verde Lane, Riverside, Ca, 92501

Mobile: (951) 201-5951



Listings

Links

Archives

RSS 2.0 Feed for this blog