Rick Cardenas's (rcardenas) Blog

Don't Over-Promise and Under-Deliver You've heard this before - "WOWing" customers is paramount to long-term success in your vocation. One thing you must understand about the concept is that you cannot "WOW" someone if you promise too much and deliver too little. "WOWs" can only be created by sk...

Have you ever wondered what the Perfect Purchase Transaction would look like? Close your eyes and dream about it for a minute. Few inbound calls. Your cell phone never rings. Clients leave so ecstatic with your service that they hand you three names of people they know who are ready to sell their...