If you've been selling for a while, you've probably had at least one experience in which your prospect suddenly started giving you the "silent treatment." When this happens, it's natural to feel anxious and confused. You may tell yourself, "It's not as if I'm the one who did anything wrong. I put everything into nurturing the relationship. And how can I rescue the sale if I can't even get them to talk to me?" There is a pressure-free way to reestablish communication when your prospect starts giving you the "silent treatment." But first, it's important to understand why the situation has (6 comments)