seo: Writing Web Content With Your Prospects in Mind
- 11/21/08 01:40 AM
Today, almost every consumer seeking to buy real estate begins at the same place: the Internet. Online, information must be presented the way the user wants it or they will leave that site. Write your online materials from their perspective, not yours. Speak their language by giving them the information they're looking for, quickly, succinctly, without fluff, and in a visually engaging layout. Write it the way users will read it. Online material should be written in short, manageable sentences, or "chunked," as it is referred to online. Users will scan right over long meandering prose in long multi-sentenced paragraphs. You … (0 comments)
Today, almost every consumer seeking to buy real estate begins at the same place: the Internet. Online, information must be presented the way the user wants it or they will leave that site. Write your online materials from their perspective, not yours. Speak their language by giving them the information they're looking for, quickly, succinctly, without fluff, and in a visually engaging layout.
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