viral marketing: Win an iPod Touch - RealBird Sweepstakes on Twitter: Social Media Experiment - 03/07/09 10:16 AM
Another week, another promotion. We are now experimenting with social media marketing. More specifically, we are attempting to create a viral marketing event in the form of a sweepstakes. Aside from the obvious, which is to promote our own brand, we want to be able to demonstrate to our readers and members how to utilize social media to achieve a marketing goal. We selected ActiveRain (as the viral hub) and Twitter to be the core platform for this experiment.
Twitter this message to participate
In our opinion, the four rules below are the basis for a successful social media campaign:
Rule … (31 comments)

viral marketing: New listing widget and updated listing map - 05/22/08 03:26 PM

I love to learn creative marketing ideas from our clients. Below are two RealBird updates based on some of our clients' concepts.
Tiny, sidebar listing widget with built-in social sharing
Katy Schaff had a great post about suggesting that with the right technology (widgets), one can utilize his or her sellers' social net to market their own listing using the sellers' blogs and social network profile. You provide them with the marketing tools and they share it with their own peer complimenting your marketing efforts. As long as it is easy, tech savvy sellers may very well participate. Katy then … (4 comments)

 
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All-In-One Real Estate Marketing Toolkit

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