westchester real estate photography: Real Estate Photography - Twilight photography during the holidays... - 12/21/13 07:45 AM
This is my latest installment of “Sights Of The Season” – even if it is a bit of a cheat….It was just the other day that I got a call  from a client requesting twilight photographs of a listed home.  This is the first time I’ve worked with twilight photography on a home that was decorated for the holidays.  But, I agree with the the saying  ”When you’ve got it, flaunt it!”    Certainly this house has “got it”.  It was tastefully decorated in a way that appeals to almost anyone.  They didn’t go over the top, but they didn’t do too little. … (20 comments)

westchester real estate photography: Before & After - Post-Processing in Real Estate Photography... - 11/07/13 04:58 PM

Very often I run into real estate agents who just can't wrap their heads around why good photography has to "cost so much".  After all, you just show up and take a bunch of pictures, download them, throw them into email or dropbox and you are done!  Zip, dang, do!
I wont go into the weeds about the expenses incurred by going to a site.  That's a different topic.  However, as in most things, its more complicated than you think until you take a close look.  A lot more goes on after the shoot than most agents and brokers imagine.
(10 comments)

westchester real estate photography: Fotos On The Fly - Making A Grand Entrance - Part 2 - 09/21/13 03:12 AM

One of the best ways to photograph an entry way is portrait style through the front door. Of course this will only work if the entry is in the proper configuration to stand out from in its best light from the entry. But it is generally one of the first shots that I try.
The primary difficulty with shooting through a front door is that it requires facing your subject straight on. This can often create a "flat feeling" that needs to be avoided. In this elegant entry, shooting straight through the front door was not the answer. That shot, … (10 comments)

westchester real estate photography: Fotos On The Fly: Making A Grand Entrance - Part 1 - 09/04/13 06:56 PM
Some homes have amazing entry areas while others have spectacular architectural features in spite of a rather uninspiring entry. This is a case of "when you've got it, flaunt it!" An impressive entry should always be photographed with care. As a general rule, I take a large formal entry from several angles because sometimes I find that something I didn't think would work so well surprises me into being a winning shot.
In the photo above, the best shot was taken from the second floor. Although the photos I took of the entry from the ground floor were fine, the photo … (3 comments)

westchester real estate photography: Photographing Real Estate - Condo/Coop Exteriors - 08/26/13 03:27 PM
In real estate photography, the classic shot of the front of a home is traditionally referred to as the "money shot".  When it comes to condos and cooperatives, many agents underestimate the importance of exteriors and common areas.   For this type of housing, common spaces and exteriors can be easy to overlook particularly if the building is somewhat generic.  In other cases, such as with pre-war buildings as well as modern luxury buildings, these common area photographs can really make a positive impact.  Sometimes you have to think a bit outside the box.  A simple straight-on photo of the front … (5 comments)

 
Ruthmarie Hicks (Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605)

Ruthmarie Hicks

White Plains, NY

More about me…

Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605

Address: 120 Bloomingdale Rd. Suite 101, White Plains, NY, 10605

Office: 914-437-6100

Mobile: 914-374-5529

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