Real Estate Advocate

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Real Estate Agent - Real Estate Advocate

ARCHIVED BLOG POSTS

2009 

7 Comments
If you're thinking about using Twitter to grow your real estate business, you may want to think about the following stat: 60% of new Twitter users quit using Twitter after one month. There's even a name for them - Twitter Quitters. Here's a copy of the results from a study by Nielsen: "About 60 p...
09/30/2009
By now we've all read the NAR statistics that 84% of home buyers and sellers start the process online. I like to keep track of trends in the real estate industry and particularly like to look at how well the large real estate portals are doing. Here's the latest figures from Nielsen on the welfar...
09/30/2009
If you still aren't convinced that social media is here to stay consider the following figures from a recent Nielsen study: "Americans have nearly tripled the amount of time they spend at social networking and blog sites such as Facebook and MySpace from a year ago, according to a new report from...
09/30/2009
Here are the results from a survey of 200 Realtors about using social media in your real estate business: Feedback and Comments Thanks to everyone who provided the comments and insights into social media marketing and it's impact on the real estate profession.  As promised, here's the feedback fr...
09/28/2009
I recently conducted a survey of over 200 Active Rain members where I asked for their comments about social media and social marketing. In particular I asked about their fears, frustrations and success stories. My favorite comment was "Social networking was more addictive than crack cocaine". I p...
09/25/2009
Social media marketing now accounts for about 90% of my real estate marketing. But what I discovered is that my marketing is completely different to everyone elses. The big difference is that I don't try to sell real estate online. I found that it's just too difficult. Instead I use a different s...
09/23/2009
To be a successful social networker, you need to get potential clients to accept your friend request. Here's three tips for getting your friend requests approved and quickly building your friend list:  i.        If the site has a feature that tells you who is currently online this is a great tool...
09/23/2009
Your blog is the foundation of your social media strategy and it's the place where you host your online friends and let them know that you're a local real estate expert.  Don't make the mistake of using your blog as a sales platform. It simply doesn't work like that. Think of your blog as your ba...
09/23/2009
3 Comments
Spam and Scam are on the rise on Twitter. The latest technique used by spammers is called TweetJacking. TweetJackers take advantage of the popular practices of replying or retweeeting other people's tweets.  Here's how it works: The spammer takes advantage of the practice of @replies. An @reply i...
09/23/2009
It's and old cliché but you need to approach social networking with the end in mind. Before you start social networking you need to ask yourself one simple and straightforward question - Why? Why social networking?  You need to be absolutely clear about what it is you want to achieve by growing y...
09/08/2009
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RossHair

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Ross Hair is Bald. Ross is also the Real Estate Advocate, a real estate social media fan and a (loud) voice for homeowners and real estate investors. You can find his musings at www.rosshair.com