social networking: Using Real Estate Social Media to Meet More Clients and Get More Closings
- 12/06/09 12:09 PM
What's the point of real estate social media marketing if it doesn't lead you to the closing table and a commission check? Like Jerry Maguire said "Show me the money". The whole goal of social media marketing is to find new prospects online and convert them into real estate closings. Unfortunately it isn't as easy as just going online and chatting away on social networks. First you need to set up your social media profiles and systems, then find new prospects and finally convert your new "friends" into clients and closed deals. The good news is that it can be done, … (0 comments)
social networking: The Biggest Social Networks
- 10/01/09 03:16 AM
Nielsen just released its latest data on the number of unique visitors per social media site. The numbers are staggering: "Among the top 10 social media sites, Twitter.com was again the fastest growing, increasing 1,928 percent year-over-year, from 1 million unique visitors in June 2008 to 21 million unique visitors in June 2009-making Twitter the fourth most visited member communities site in June. Facebook continued to lead as the No. 1 U.S. social networking site for the sixth month in a row, with 87.3 million unique visitors in June 2009."
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social networking: Americans Have Tripled The Amount Of Time On Social Networks
- 09/30/09 05:32 AM
If you still aren't convinced that social media is here to stay consider the following figures from a recent Nielsen study: "Americans have nearly tripled the amount of time they spend at social networking and blog sites such as Facebook and MySpace from a year ago, according to a new report from The Nielsen Company. In August 2009, 17 percent of all time spent on the Internet was at social networking sites, up from 6 percent in August 2008. "This growth suggests a wholesale change in the way the Internet is used," said Jon Gibs, vice president, media and agency insights, … (3 comments)
social networking: Send a Friend Request and get the Request Approved
- 09/23/09 11:37 AM
To be a successful social networker, you need to get potential clients to accept your friend request. Here's three tips for getting your friend requests approved and quickly building your friend list: i. If the site has a feature that tells you who is currently online this is a great tool. Search to see who is online and send every one of them a friend request. You will find that most of your requests will be immediately approved. ii. The more mutual friends you have the easier it is to grow your network. The best way to do this is to … (1 comments)
social networking: You Can't Sell Real Estate on Social Networks!
- 09/08/09 06:44 AM
It's and old cliché but you need to approach social networking with the end in mind. Before you start social networking you need to ask yourself one simple and straightforward question - Why? Why social networking? You need to be absolutely clear about what it is you want to achieve by growing your network. What's your end goal? Do you want to close more real estate deals? Do you want to make more friends? Do you want to drive traffic to your blog? My original goal was to sell real estate, close deals and collect commission checks. However I soon found … (1 comments)
social networking: All Social Networkers are Spammers
- 08/12/09 07:39 AM
Christian Russell made a great point about the amount of spam on social networks like Twitter. I want to take the point one step further - ALL SOCIAL NETWORKERS ARE SPAMMERS! (Almost the only exception appears to be Active Rainers. But I'll come to that later). I know this is a controversial statement. I spend a great deal of time marketing on social networks and I can tell you right now that in tough economic times (like now) everyone's a seller. Have you noticed that? Everyone has something to sell and nobody puts their hand up to say "I'm a buyer". That's … (48 comments)
social networking: The Secret Sauce to Making Friends Quickly on Social Networks
- 08/11/09 07:11 AM
Here's a killer tip to get your friend building on social networks off to fast start. Facebook, Linked In, Ning and Twitter all use an open source sign up protocol so you can import all your contacts from your web based email accounts, like gmail, aol and yahoo, and invite them to follow you or become a friend. This allows you to import all your contacts into your gmail account and then import your gmail contacts into your social network's invitation system. You can then send out an invitation from your social network inviting your contacts to connect with you on … (7 comments)
social networking: Social Networking - Let's All be Friends!
- 08/11/09 02:15 AM
Will you be my bff? The foundation to social marketing is this - social networking is all about making friends. Facebook calls your friends "friends" but other networks use different terms like associates, connections or followers. No matter the name they all enjoy the same basic relationship to you. Most social networks limit your ability to communicate with strangers. If you want open communication with another member of a network you need to convert that stranger into a friend. So step one to growing your social network is to convert strangers into friends. The obvious question is how do you convert … (0 comments)
social networking: A Report Card on Social Networks and the Real Estate Profession
- 08/10/09 06:41 AM
The one thing I noticed about the recent Denver REBarCamp (Great Job by Kristal Kraft and team) was the wide eyed look (deer in the headlights) of the average Realtor who attended the event. The event was well attended by the real estate industry who clearly felt a need to get up to speed on social marketing. Most Realtors I spoke with told me they know their client is online (and most quoted NAR's 84% statistic) but they were frustrated by technology and the inability to convert "friends" into closings. It made me wonder about how well the real estate profession … (47 comments)
social networking: Marketing on Social Networks is FREE!
- 08/10/09 05:04 AM
Probably the biggest advantage of social networking is that you can do it with almost zero financial cost. Marketing on social networks is FREE! Membership on sites is free and it doesn't cost money to meet customers. This means that anyone can participate in social marketing. This is very important if you're budget is a bit squeezed during the real estate downturn, OK! Where's the catch? There is a catch and it's a lurks just out of sight. The catch is that there's a hidden cost to social marketing. The hidden cost is your time. It's very time consuming to participate … (8 comments)
social networking: Your Next Closing is Hanging Out in a Social Network!
- 08/10/09 02:30 AM
When my new home marketing strategy blew up during 2007, I made the switch to social media and social network marketing. I dabbled in REOs and short sales for a few months but just didn't like it. I was trying to work out my next marketing strategy and decided that if my clients were moving online and hanging out in social networks, I should do the same. So I jumped in with two feet and became a social marketer. In the beginning it was very frustrating as I spun my wheels while I watched colleagues close REO deals and short sales, but … (8 comments)
Ross Hair is Bald.
Ross is also the Real Estate Advocate, a real estate social media fan and a (loud) voice for homeowners and real estate investors.
You can find his musings at www.rosshair.com
What's the point of real estate social media marketing if it doesn't lead you to the closing table and a commission check? 
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