lead generation: Are You a Typical Realtor on the Web? - Hope Not!
- 05/16/12 04:15 AM
Now I know why so many real estate professionals don't like the number or quality of leads they get from their websites. NAR's annual Member Profile was just released for 2012. Let's take a look at some of the revelations in this member profile about business Realtors are getting from their websites: Nearly two-thirds reported having a website for at least five years. The most commonly found information on their websites was their own listings. $200 per year was the median amount spent on a website presence. The typical member's website brought in only four inquiries and 3% of the member's … (4 comments)
lead generation: Lead Generation Customization - RealtySoft
- 11/25/11 08:51 AM
I'm just going to jump right in here. The previous two posts showed how easy it is to customize portions of a RealtySoft site. Now I want to show you how to build a very simple form offering a special report for lead capture. We want those leads! Only by offering something special and placing a call to action can we hope to get those visitors to actually tell us who they are. I want to do it with a form on each community page offering a special report for that community.
In the image, we see the edit screen … (1 comments)
lead generation: Customizing a RealtySoft Website - Part 2
- 11/21/11 06:45 AM
One of the arguments I hear a lot in favor of custom website design versus an approach like RealtySoft's, with content already on the site at start-up, is that the content is the same as on every other site that new RealtySoft users set up. My response is two-part: Work with a custom website designer for months, spending hundreds of hours of your time getting across what you want on the site, and you still have to provide the content. So, you'll write it or pay writers to create it for you, then pay to place it on the site. It's … (3 comments)
lead generation: The 7 Deadly Sins of Web Lead Follow-up
- 08/11/11 10:31 AM
What percentage of your commission income last year came from pure website leads? 80% to 100% - You're a lead generation & follow-up rock star! 50% to 80% - You're doing better than around 90% of your competitors. Keep it up! 30% to 50% - You're doing OK, and doing a lot of traditional marketing as well. 10% to 30% - I hope you're out knocking on doors, and handing out cards. 0% to 10% - A website is something you look at on a computer. A computer is... PMCS Consulting released survey results, and this is a quote from their release: … (20 comments)
Now I know why so many real estate professionals don't like the number or quality of leads they get from their websites. NAR's annual Member Profile was just released for 2012.
;)
;)
;)
