print ads: Internet Buyer vs. Traditional Home Buyer - 02/10/07 06:17 AM
By Mike Parker
RISMEDIA, Feb. 8, 2007-If you are one of those many agents or brokers who don't really believe that the Internet is "the way" in real estate today, perhaps the following data compiled and presented by Leslie Appleton-Young, chief economist and vice president of the California Association of Realtors® (CAR®) in her analysis of the real estate market in California for 2006 will get your attention.
If you believe that the Internet is the single most important factor in your future success, here's your continuing proof that you are correct. Pages 62-82 of the Appleton-Young and CAR® ( study … (15 comments)

print ads: The news media has it out for ANYONE that succeeds other than them - 02/05/07 01:11 PM
I saw a new story on the ABC affiliate this evening from a few days ago.  It seems that it's not enough to have been chicken-littles about the "real estate bubble" and try to create more heat than existed for the last couple of years.  They decided it was a worthy story to posit a "scare argument" about virtual tours and how dangerous they MIGHT be on the net.  Since many many agents have "internet-ized" (new word LOL) their marketing plans and are now using a spectacular form of showing homes that is actually good for the SELLER!...the NEWSIES have to find … (24 comments)

print ads: The demise of Print advertising, losing control of your ad budget or a strategy of control - 01/18/07 05:12 AM
NAR recently came out with a study that says that 3% of consumers go to print for their real estate information, yet 80% of agents sink more than 75% of their marketing dollars into print.  Does that mean there is some diabolical disconnect here? Now admittedly the pressure to use print is generated by the seller.  However, they are also wanting too much for their house as well in this new, somewhat confounding market in SOCAL.  Consequently WHO is the expert? You are!  And that is only one of the reasons you are worth a 6% commission and higher, assuming you take … (8 comments)


David Brayton

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