seller leads: Ready to sell: Five new ways to identify pre-list prospects - 08/03/17 05:43 PM
Sellers are elusive, and finding them before they’ve signed on with another agent can seem impossible. But as FSBOs and Expireds become less and less common, and just 12% of sellers use their previous agent* to buy or sell a second time around, it’s important to get in contact with new listing opportunities before they meet with a competing agent.
Active Rain agents are the cream of the crop and several "Rainers" recently shared with us their top tactics for identifying and drawing in seller leads in today’s fast-paced real estate landscape. What we heard was a mix of new and updated ideas … (11 comments)

seller leads: Get a smarter doorknocking script from outreach expert Rachel Adams - 05/30/17 01:05 PM
Rachel Adams, CEO of The Rachel Adams Group in Sacramento, California, has been in the business for just about five years. Within the first three years, she was one of Keller Williams’ top 1,000 agents in the country — but that’s not the most surprising thing about her. This fresh industry leader’s big, juicy listing secret…?She loves to door knock.
Rachel believes that many agents fall flat when they go door-to-door because they don’t come with value and aren’t ready to offer real-life help to homeowners with questions and market concerns.
By coming with value, and recognizing the kind of help they … (16 comments)

seller leads: Seller Lead Strategies: Turn LinkedIn Contacts into Leads - 05/02/17 03:03 PM
The realtor.com® Results Series team has been on the road sharing our top 10 tips for drawing in and converting seller leads. And now, we’re ready to share them online with you!
For the next few weeks, tune into the Results Series blog to learn how we recommend you engage and convert sellers this spring and summer. So far we’ve covered:
How to become an online video expert How to write compelling, seller-focused calls to action How to write a 9-word email to cold prospects How to identify and engage warm seller leads Sending emails to warm lead and cold prospects … (19 comments)

seller leads: Seller lead strategies: Become the local online expert using video - 05/02/17 02:53 PM
The realtor.com® Results Series team has been on the road sharing our top 10 tips for drawing in and converting seller leads. And now, we’re ready to share them online with you!
For the next few weeks, tune into the Results Series blog to learn how we recommend you engage and convert sellers this spring and summer. Our first tip has to do with becoming the resident online expert in your area… using (gulp) video.
Why video?For years, speakers and conferences have touted the importance of incorporating video into your marketing. Do you know why? Because, quite simply, video works. YouTube is owned by Google, … (11 comments)

seller leads: What’s your power move? How to dominate at a listing presentation - 10/11/16 06:38 AM
You have your listing presentation, customized with local numbers, stats and past examples of how your marketing and market savvy has won clients a higher offer. But do you have a power move? A closing move? Earlier this year, we asked “Rainers” to share how they stand out when following up with potential sellers. Below are a few examples you can emulate as you try to win a signed contract at a listing presentation.
Looking for even more seller advice? Check out this guide that offers tips on everything from seller lead identification, to listing outreach, to long-term nurture ideas. More than … (36 comments)

seller leads: Five out-of-the-box ways to follow up to a CMA request - 10/11/16 06:24 AM
It can be tempting to use an automated CMA tool when receiving inbound CMA requests, but many agents are going above and beyond the algorithmic output to make initial contact with potential sellers. In a recent crowd-sourced contest via Active Rain, we posed the following question:
 
What is the most out-of-the-box way you use to reply to potential sellers who have requested a price or CMA?
 
We received dozens of incredible answers from top-producing agents and below we have featured the top five ideas. For even more ideas about how to identify, capture, nurture and close listing leads, check out this guide that … (50 comments)

seller leads: Three unique ways agents identify and capture seller leads - 09/30/16 07:39 AM
As FSBO’s and Expired Listings become less and less common, and only 12% of sellers hire their past agent, we know how critical it is for agents to find new ways to identify and capture seller leads. This summer, we asked Active Rain users to answer the following question:
 
“What are your best practices for getting the names and contact information of potential sellers?”
 
We received dozens of answers, and selected the best responses for this comprehensive guide to capturing and converting seller leads. Below are three of the most unique and effective tactics that were sent in.
 
Content marketing and and lead-capture pages
Unsurprisingly, … (33 comments)

 
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